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ANALISIS PENGARUH KAPABILITAS USAHA DAN DIGITAL MARKETING TERHADAP SUSTAINABILITY UMKM KAIN SONGKET DI KABUPATEN SAMBAS DAN KERAJINAN BIDAI DI KABUPATEN BENGKAYANG SEBAGAI WILAYAH PERBATASAN Hardiansyah, Gusti; Triana M, Neni; Kalis, Maria Christiana; Mahdi, Irfan; Aripin; Yani, Adi
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 3 (2023): JMBI UNSRAT Volume 10 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v10i3.52822

Abstract

Abstract: This research aims to analyze the impact of Business Capability and Digital Marketing on Business Sustainability in 100 SMEs in Sambas Regency (Songket Weaving) and Bengkayang Regency (Bamboo Crafts), border regions of Indonesia. The analysis results indicate that Digital Marketing has a higher positive impact (0.493) compared to Business Capability (0.348) on Business Sustainability. This suggests that Digital Marketing strategies have a more significant contribution to enhancing the sustainability of SMEs in the border region. Furthermore, in the context of SEM construction, all items related to Business Capability (X1), Digital Marketing (X2), and Business Sustainability (Y) have high outer loadings, with most values above 0.9, verifying the reliability and validity of the measurements. Model-fit indicates that the estimated model fits the observational data very well, with an R-Square value reaching 66.6%. These findings provide a strong understanding of the factors influencing SME sustainability in this border region, emphasizing the importance of implementing Digital Marketing strategies to support SME growth in the future..
Carbon Sequestration in the Green Open Spaces along Primary Road of Pontianak City, West Kalimantan, Indonesia Hardiansyah, Gusti; Indrianingrum, Dewi Ratnasari; Anwari, M. Sofwan; Haryono, Zuhry; Diba, Farah; Ekamawanti, Hanna Artuti; Yani, Adi
Jurnal Pengelolaan Sumberdaya Alam dan Lingkungan (Journal of Natural Resources and Environmental Management) Vol 14 No 1 (2024): Jurnal Pengelolaan Sumberdaya Alam dan Lingkungan (JPSL)
Publisher : Pusat Penelitian Lingkungan Hidup, IPB (PPLH-IPB) dan Program Studi Pengelolaan Sumberdaya Alam dan Lingkungan, IPB (PS. PSL, SPs. IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jpsl.14.1.190

Abstract

Global climate change caused by greenhouse gas (GHG) emissions is currently a focus for various countries worldwide, including Indonesia. Carbon dioxide (CO2) is the main source of emissions, with a significant portion originating in urban areas. This is due to the high levels of air pollution from motor vehicles and rapid industrial growth. Urban green spaces are areas within cities that consist of non-built-up spaces filled with naturally grown or cultivated vegetation. These green spaces exist directly alongside the transportation infrastructure, which helps reduce air pollution, especially CO2, through the vegetation that makes up these areas. One type of urban green space is a green corridor, which forms elongated paths or areas. This study assessed the carbon sequestration of 17 primary road networks in Pontianak City using three allometric models. Plot positions for data collection were determined using purposive sampling, with each side accounting for 5% of the total zigzag plots. This research focused on vegetation at different growth stages, such as saplings, poles, and trees. The results were estimated at 256.86 tons ha-1 (Hardiansyah and Ridwan formula), 269.96 tons ha-1 (Chave formula), and 193 tons ha-1 (Brown formula).