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All Journal JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Journal of Humanities and Social Studies INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen
Triana M, Neni
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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ANALISIS PENGARUH KAPABILITAS USAHA DAN DIGITAL MARKETING TERHADAP SUSTAINABILITY UMKM KAIN SONGKET DI KABUPATEN SAMBAS DAN KERAJINAN BIDAI DI KABUPATEN BENGKAYANG SEBAGAI WILAYAH PERBATASAN Hardiansyah, Gusti; Triana M, Neni; Kalis, Maria Christiana; Mahdi, Irfan; Aripin; Yani, Adi
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 3 (2023): JMBI UNSRAT Volume 10 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v10i3.52822

Abstract

Abstract: This research aims to analyze the impact of Business Capability and Digital Marketing on Business Sustainability in 100 SMEs in Sambas Regency (Songket Weaving) and Bengkayang Regency (Bamboo Crafts), border regions of Indonesia. The analysis results indicate that Digital Marketing has a higher positive impact (0.493) compared to Business Capability (0.348) on Business Sustainability. This suggests that Digital Marketing strategies have a more significant contribution to enhancing the sustainability of SMEs in the border region. Furthermore, in the context of SEM construction, all items related to Business Capability (X1), Digital Marketing (X2), and Business Sustainability (Y) have high outer loadings, with most values above 0.9, verifying the reliability and validity of the measurements. Model-fit indicates that the estimated model fits the observational data very well, with an R-Square value reaching 66.6%. These findings provide a strong understanding of the factors influencing SME sustainability in this border region, emphasizing the importance of implementing Digital Marketing strategies to support SME growth in the future..
The Influence Of Price And Service Quality On The Purchase Decision Of Pilgrims Choosing Pt Haji Mabrur Barokah In Pontianak Destafariza, Feby Elfira; Triana M, Neni
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 8, No 3 (2024): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v8i3.11883

Abstract

This study aims to analyze the influence of price and service quality on the purchase decisions of pilgrims who choose PT Haji Mabrur Barokah in Pontianak. The research method employed is quantitative with an associative approach, where data were collected through questionnaires distributed to 100 respondents. The results indicate that all research instruments are valid and reliable, and the data distribution is normal. The linearity test shows a linear relationship between price and service quality on purchase decisions. The multiple linear regression analysis reveals that both price and service quality have a positive and significant impact on purchase decisions, with regression coefficients of 0.162 for price and 0.480 for service quality. The F-test shows that both variables simultaneously have a significant effect on purchase decisions, while the t-test indicates a significant effect of each variable partially. The coefficient of determination of 39.1% indicates that price and service quality can explain the effect on purchase decisions, while the remaining percentage is influenced by other factors. 
The Influence Of Word Of Mouth And Online Reviews On Consumers' Purchase Intention Of Skintific Products On Tiktok Shop With Delivery Speed As An Intervening Variable (A Study On Students Of Universitas Muhammadiyah Pontianak) Enjelma, Novita; Triana M, Neni
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 8, No 3 (2024): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v8i3.11882

Abstract

This study aims to identify the influence of Word of Mouth on the Purchase Intention of SKINTIFIC products among female students at Universitas Muhammadiyah Pontianak through Delivery Speed. The research employs an associative method, with a total of 100 respondents who have previously purchased SKINTIFIC products online via TikTok Shop. The data analysis technique used is Structural Equation Modeling (SEM) with SmartPLS 3.0 software. Based on the hypothesis testing results, Word of Mouth and Online Reviews directly have a positive and significant influence on Delivery Speed. Other hypotheses indicate that Delivery Speed and Online Reviews directly influence Purchase Intention, whereas Word of Mouth does not have a direct influence on Purchase Intention. Furthermore, based on indirect hypothesis testing, both Word of Mouth and Online Reviews influence Purchase Intention, mediated by Delivery Speed.
Pengaruh Produk, Lokasi, dan Harga terhadap Keputusan Pembelian pada Toko Putra Tunggal di Kecamatan Sungai Raya Akbar, Samsul; Triana M, Neni
INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Vol. 20 No. 3 (2024): Agustus
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v20i3.1817

Abstract

Penelitian ini menyelidiki pengaruh atribut produk, faktor lokasi, dan strategi penetapan harga terhadap keputusan pembelian konsumen di toko Putra Tunggal di Kabupaten Sungai Raya. Pendekatan metode campuran digunakan, menggabungkan analisis data kuantitatif dengan wawasan kualitatif dari survei dan wawancara pelanggan. Analisis kuantitatif melibatkan teknik statistik seperti analisis regresi untuk menentukan signifikansi masing-masing faktor pada keputusan pembelian. Sementara itu, data kualitatif memberikan wawasan yang lebih dalam tentang preferensi pelanggan dan proses pengambilan keputusan. Temuan ini menyoroti peran penting kualitas produk, lokasi yang nyaman, dan harga yang kompetitif dalam membentuk perilaku konsumen dan pilihan pembelian
Co-Authors Akbar, Samsul Aripin Destafariza, Feby Elfira Enjelma, Novita Gusti Hardiansyah Irfan Mahdi, Irfan Kalis, Maria Christiana Yani, Adi