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All Journal Kepariwisataan: Jurnal Ilmiah Pringgitan
Suswanto, Suswanto
Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta
Arts Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Journal : Pringgitan

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STRATEGI PENGEMBANGAN KAWASAN WISATA DIENG BERBASIS LOCAL WISDOM (Studi Event Dieng Culture Festival) Nugroho, Dwi Yoso; Subeni, Fajar; Suswanto, Suswanto
Pringgitan Vol 4, No 1 (2023): Pringgitan
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/prg.v4i2.253

Abstract

This research aims to explore the development strategy of the Dieng tourism area based on local wisdom, with a specific focus on the Dieng Culture Festival. The study employs a qualitative approach to delve into the perspectives of the local community and to gain an in-depth understanding of the underlying local wisdom. Through a combination of observation, in-depth interviews, and document analysis, data were collected from various stakeholders including local residents, tourism practitioners, governmental authorities, academics, and participants of the Dieng Culture Festival. The research begins with a comprehensive literature review on local wisdom, sustainable tourism development, cultural event tourism, community participation, and socio-cultural-economic impacts. Findings reveal intricate connections between local wisdom, the Dieng Culture Festival, and the overall development of the tourism area. Furthermore, the study evaluates the economic, social, and cultural impacts of the festival on the local community and the region. Based on the analysis, a set of development strategies is formulated, integrating the research outcomes with theoretical frameworks. The strategies emphasize collaboration among local communities, governmental bodies, and tourism stakeholders. Validation of the strategies is conducted through focused group discussions involving relevant parties. The research concludes with recommendations for implementing the proposed strategies and underlines the importance of continuous evaluation and refinement based on evolving circumstances.Keywords: Development Strategy; Tourism; Culture; Local Wisdom
ANALISIS NARATIF PENGALAMAN PELANGGAN DALAM MENCAPAI KEPUASAN PADA KULINER NASI CAMPUR BALI DI DENPASAR Al-Bakry, M Hafidh Nashiruddin; Suswanto, Suswanto
Pringgitan Vol 5, No 1 (2024): Pringgitan
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/prg.v5i1.569

Abstract

AbstrakPenelitian ini mengeksplorasi pengalaman pelanggan dalam mencapai kepuasan pada kuliner nasi campur Bali di Denpasar menggunakan pendekatan analisis naratif. Melalui wawancara mendalam dengan 20 pelanggan dari 5 warung nasi campur Bali terpilih, penelitian ini mengungkapkan lima tema utama yang membentuk pengalaman dan kepuasan pelanggan: autentisitas dan keaslian rasa, suasana dan atmosfer warung, interaksi sosial dan budaya, nilai dan harga, serta nostalgia dan kenangan personal. Hasil penelitian menunjukkan bahwa pengalaman menikmati nasi campur Bali merupakan fenomena multidimensi yang melibatkan aspek sensorik, emosional, kultural, dan temporal. Temuan ini menegaskan peran penting kuliner tradisional sebagai medium pelestarian warisan budaya dan memberikan implikasi praktis bagi pelaku usaha kuliner dalam meningkatkan pengalaman pelanggan. Penelitian ini berkontribusi pada pemahaman yang lebih mendalam tentang dinamika kepuasan pelanggan dalam konteks kuliner tradisional.Kata Kunci: Nasi Campur Bali; Pengalaman Pelanggan; Kepuasan Pelanggan; Analisis Naratif; Kuliner TradisionalAbstrakThis research explores customer experiences in achieving satisfaction with Balinese mixed rice culinary delights in Denpasar using a narrative analysis approach. Through in-depth interviews with 20 customers from 5 selected Balinese mixed rice stalls, this research revealed five main themes that shape customer experience and satisfaction: authenticity and authenticity of taste, atmosphere and atmosphere of the stall, social and cultural interactions, value and price, and nostalgia and memories personal. The research results show that the experience of enjoying Balinese mixed rice is a multidimensional phenomenon involving sensory, emotional, cultural and temporal aspects. These findings emphasize the important role of traditional culinary delights as a medium for preserving cultural heritage and provide practical implications for culinary entrepreneurs in improving customer experience. This research contributes to a deeper understanding of the dynamics of customer satisfaction in a traditional culinary context.Keywords: Balinese Mixed rice; Customer Experience; Customer Satisfaction; Narrative Analysis; Traditional Culinary
Co-Authors Al-Bakry, M Hafidh Nashiruddin Amirrulloh, Amri Apriliana, Sifa Wulan Nugroho, Dwi Yoso Sarbini, Sarbini Subeni, Fajar Syaifulloh, Muhammad Syamsu, Moch. Nur