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All Journal Journal of Engineering Science and Technology Management Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Lailatul Syifa Tanjung
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Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Electrical & Electronics Engineering

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The Impact of Gadget Using Analytical on Toddler (Research In TK Tunas Harapan Salo) Rusnedy, Hidayati; Hidayat; Lailatul Syifa Tanjung; Resy Kumala Sari
Journal of Engineering Science and Technology Management (JES-TM) Vol. 3 No. 2 (2023): September 2023
Publisher : Journal of Engineering Science and Technology Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jestm.v3i2.122

Abstract

The use of gadgets, especially smartphones and tablets, for young children has now become a public concern. This is because gadgets have become a necessity for society and even children. Gadgets are technology that have very interesting applications and features, such as games and videos which children really like. Most parents do not supervise and regulate their children's use of gadgets and sometimes parents are not aware that their children are addicted to gadgets. This research aims to analyze the influence of gadget use on young children, with research subjects being carried out on Tunas Harapan Salo Kindergarten students. The results of the research show that the negative impacts are more pronounced in Tunas Harapan Kindergarten students where they show attitudes such as being easily emotional, imitating movements and language in the games or videos they see, and when using gadgets, they don't care and ignore the surrounding conditions, they don't care. care if called while playing gadget. However, even though the negative impacts are more visible, there are several positive impacts from using gadgets, namely that they can learn traditional gymnastics and dance movements through YouTube videos
Digital Marketing dalam Menghadapi Persaingan Bisnis Sebuah Universitas di Era Digital: Kajian Konseptual Fahmi Iqbal Firmananda; Jati, Putri Zulia; Lailatul Syifa Tanjung
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 4 No. 2 (2025): Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v4i2.4071

Abstract

Digital transformation has fundamentally changed the marketing strategies of higher education institutions, requiring universities to adapt to increasingly fierce competition. This article aims to conceptually examine the role of digital marketing in shaping institutional image and increasing interest in enrollment, with a focus on Universitas Pahlawan Tuanku Tambusai. The study was conducted through a qualitative descriptive conceptualization approach by reviewing literature and previous research results. The results of the study indicate that digital marketing makes a significant contribution to the formation of campus image through digital channels such as social media, websites, and visual content. As much as 57% of the data shows a strong correlation between digital marketing and institutional image, and 47% of the data shows a strong correlation with interest in enrollment. A consistent, interactive, and value-based digital communication strategy has been shown to strengthen brand awareness, increase audience engagement, and shape positive perceptions of the university. Therefore, digital marketing not only functions as a promotional tool, but also as a strategic instrument in building the competitiveness of higher education in the digital era.
Co-Authors Fahmi Iqbal Firmananda Hidayat Jati, Putri Zulia Resy Kumala Sari Rusnedy, Hidayati