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All Journal Journal of Engineering Science and Technology Management PENG: Jurnal Ekonomi dan Manajemen
M. Syahril
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Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Economics, Econometrics & Finance Electrical & Electronics Engineering

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Quality Control Analysis To Reduce Bag Product Defects Using The Lean Six Sigma Method (Case Study: Alfajar Bag Convection Msmes, Jakarta) M. Syahril; Azriadi, Emon; Tanjung, Lailatul Syifa
Journal of Engineering Science and Technology Management (JES-TM) Vol. 4 No. 1 (2024): Maret 2024
Publisher : Journal of Engineering Science and Technology Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jestm.v4i1.153

Abstract

The background of this research is to control the quality of bag production to reduce product defects and improve the quality of the resulting products. The purpose of this research is to identify the causes of product defects, determine the DPMO and sigma values, and propose improvements using the Lean Six Sigma method for bag production at Alfajar Bag convection. This research is both descriptive quantitative and qualitative, collecting production data over one year from May 2022 to April 2023. It was found that 11,940 Rempel Backpacks were produced, with 1,147 defective items, resulting in an average defect rate of 9.6%. The research analysis uses the Lean Six Sigma method to understand quality control through several stages. In the Define phase, four types of Critical To Quality (CTQ) attributes were identified for Rempel Backpack production. In the Measure phase, the calculations for DPMO and Sigma Level revealed an average DPMO of 24,015.913 and a Sigma Level of 3.477ϭ. In the Analyze phase, five main factors and seven types of waste affecting production were identified. In the Improve phase, several improvement suggestions were made to reduce product defects and waste in the bag production at Alfajar Bag. In the Control phase, the improvement suggestions analyzed in the Improve phase were implemented, and continuous monitoring and improvements were carried out.
Strategi Pemasaran Menggunakan Fitur Shopee  Live streaming Sebagai Media Promosi  Untuk Meningkatkan Daya Tarik Konsumen Indah Wulandari; M. Syahril; Naifa Aulia Husna; Natasya Azahara
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 1b (2025): AGUSTUS 2024 -JANUARI 2025
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/9xvmk971

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pemasaran menggunakan fitur Shopee Live streaming sebagai media promosi untuk meningkatkan daya tarik konsumen. Metode yang digunakan adalah kajian literatur, yang melibatkan analisis terhadap teori, hasil penelitian, dan referensi terkait topik. Hasil penelitian menunjukkan bahwa fitur Shopee Live efektif dalam meningkatkan interaksi antara penjual dan pembeli, serta memberikan informasi mendalam tentang produk, seperti bahan dan keunggulan. Selain itu, aspek seperti pencahayaan yang baik, konten visual yang menarik, harga yang kompetitif, waktu siaran yang tepat, dan testimoni konsumen berkontribusi signifikan terhadap daya tarik konsumen. Penelitian ini juga menemukan bahwa pengalaman interaktif melalui live streaming dapat meningkatkan kepercayaan konsumen dan mendorong keputusan pembelian. Dengan demikian, pemanfaatan Shopee Live dapat menjadi strategi yang efektif dalam pemasaran digital, memberikan keuntungan kompetitif bagi pelaku usaha di era e-commerce. Kata Kunci: Shopee Live; Strategi Pemasaran ; Daya Tarik Konsumen; E-Commerce.    
Co-Authors Emon Azriadi INDAH WULANDARI Naifa Aulia Husna Natasya Azahara Tanjung, Lailatul Syifa