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All Journal ASSET: Jurnal Manajemen dan Bisnis JIPM Connectedness Jurnal Indonesia Sosial Sains Research Economics Management and Business
Khairunisa, Nur Afni
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Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences

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Journal : Research Economics Management and Business

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Minat Mahasiswa Febira Unimuda terhadap Bisnis Digital Khairunisa, Nur Afni; Jumroh, Lidya Aprilia; Sabaria; Alhazen, Tito
REMB : Research Economics Management and Business Vol 3 No 1 (2025): REMB : Research Economics Management and Business
Publisher : Universitas Pendidikan Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/remb.v4i1.1529

Abstract

Unimuda's vision hopes that its graduates will enter the world of entrepreneurship. This vision really supports the Indonesian government in its efforts to create jobs and reduce unemployment. This research was conducted to obtain an overview of students' interest in the Faculty of Economics, Business and Humanities (Febira), Muhammadiyah Education University (Unimuda) Sorong to pursue digital business when they have completed their education. The sample used was Febira Unimuda Sorong students, 30% (90 respondents) of the total population. The sampling method was carried out using non-probability sampling with purposive sampling technique. Interest was measured by distributing questionnaires using a Likert scale (1. strongly disagree; 2. disagree, 3. neutral; 4. agree; 5. strongly agree). The data obtained was analyzed descriptively. The research results showed that of the 22 statement items, 6 of them were in the strongly agree category, the rest were in the agree category. It was concluded that Febira Unimuda Sorong students have a high interest in digital business.
Strategi Sosial Media Marketing di Platform Instagram: Studi Kasus Toko Aimas Bouquet KHAIRUNISA, NUR AFNI; Fhawujiah Ika Nur Aisyah Putri; Virgie Dimitria Teresa Sekewael; Melati Silva Lestari Manuputty; Abigael Sriyani Ranteangin; Madina Ayu Athifa A. Kadir
REMB : Research Economics Management and Business Vol 4 No 1 (2026): REMB : Research Economics Management and Business
Publisher : Universitas Pendidikan Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/remb.v4i1.4099

Abstract

Social media marketing is now widely used by various groups, including MSMEs, such as Aimas Bouquet Shop. This study aims to explore the challenges and opportunities faced by Aimas Bouquet Shop, which implements social media marketing strategies on the Instagram platform, specifically the use of Instagram Stories and Instagram Reels to increase audience engagement. This study used qualitative methods through observation and in-depth interviews with the owner of Aimas Bouquet Shop, who uses Instagram as a primary marketing platform. The results show that Aimas Bouquet Shop consistently maintains its promotional strategies, increases followers, maintains positive interactions with consumers, reaches non-followers, and expands its market segment.
Co-Authors . Hamsiah Abigael Sriyani Ranteangin Alhazen, Tito Fhawujiah Ika Nur Aisyah Putri Istikomah, Sintha Jumroh, Lidya Aprilia Lazinu, Virjayanti Madina Ayu Athifa A. Kadir Melati Silva Lestari Manuputty Munzir Munzir, Munzir Putri, Anggie Julia Putri, Fhaujiah Ika Nur Asyah Sabaria Sabaria, Sabaria Virgie Dimitria Teresa Sekewael