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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Mabny : Journal of Sharia Management and Business
Hidayatullah, M.F
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Strategi Literasi Digital Marketing pada Usaha Mikro Kecil dan Menengah (UMKM) oleh Pusat Layanan Usaha Terpadu (PLUT) Kabupaten Jember Hidayatullah, M.F; Susanti, Vera; Salsabila, Raudhia Nur Salsabila
Mabny: Journal of Sharia Management and Business Vol. 3 No. 2 (2023): Mabny : Journal of Sharia Management and Business
Publisher : Faculty of Islamic Economics and Business, Madura Islamic State University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/mabny.v3i02.11179

Abstract

PLUT KUMKM Jember Regency is a program of the Ministry of Cooperatives and SMEs (KemenkopUKM) to encourage SMEs to advance to class. One of the tasks of PLUT KUMKM Jember Regency is to provide assistance to friends of MSMEs assisted by PLUT Jember Regency. One of the assistance is regarding digital marketing. In this assistance, PLUT holds independent classes and also Bimtek (Technical Guidance) classes for the assisted MSMEs. Through a series of digital marketing training and assistance applied to MSMEs in Jember Regency, they not only go through a learning process, but also become technologically literate, realizing that in this technological era, digital marketing is an inevitable necessity. This provides a new perspective on the incredible potential that digital marketing strategies have. MSMEs realize that digital marketing has the ability to reach target customers efficiently and effectively. This allows MSMEs to find consumers more quickly, precisely and widely, opening up huge opportunities for sustainable business growth. By implementing the right digital marketing strategy, it is estimated that MSME sales have the potential to increase by up to 70%, creating an extraordinary positive impact on local economic progress and the business desires of MSMEs themselves.
Strategi Pemasaran Produk Mitraguna di Bank Syariah Indonesia Hidayatullah, M.F; Indahwati, Ayu; Setianingrum, Nurul; Ahmadiono, Ahmadiono
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 2 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i2.4123

Abstract

Nasabah produk pembiayaan Mitraguna Bank Syariah Indonesia (BSI) BSI senantiasa mengalami peningkatan. Penelitian kualitatif ini berikhtiar untuk mengetahui strategi pemasaran BSI dalam meningkatkan jumlah nasabah pembiayaan Mitraguna; serta untuk mengetahui kendala dan solusi yang dihadapi BSI dalam menerapkan strategi pemasaran pembiayaan mitraguna. Hasil penelitian ini menyebutkan, strategi pemasaran pembiayaan Mitraguna di BSI dengan bauran pemasaran 7P yaitu produk (product), harga (price), tempat (place), promosi (promotion), orang-orang (people), bukti fisik (physical evidence) dan proses (processes). Kendala yang dihadapi dua faktor: Faktor internal yaitu kondisi covid-19 yang membatasi karyawan untuk masuk setiap hari karena aturan WFH (work from home), sehingga pemasaran produk dan pelayanan menjadi kurang maksimal, maka solusinya pemasaran online dilakukan lebih masif serta menyediakan aplikasi BSI Mobile. Faktor eksternal dikarenakan covid-19, nasabah menahan diri untuk pergi melakukan pembiayaan langsung ke Bank dan adanya nasabah canggung karena baru pertama kali melakukan pembiayaan di BSI. Solusinya dengan menggunakan aplikasi BSI Mobile, proses approval yang mudah dan cepat, serta princing yang kompetitif dan aman sesuai prinsip Syariah.
Co-Authors Ahmadiono, Ahmadiono Indahwati, Ayu Salsabila, Raudhia Nur Salsabila Setianingrum, Nurul Susanti, Vera