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All Journal PUBLIKASI PENELITIAN TERAPAN DAN KEBIJAKAN ASIAN JOURNAL OF ISLAMIC MANAGEMENT (AJIM) Jurnal Jaminan Kesehatan Nasional Widyadewata: Jurnal Balai Diklat Keagamaan Denpasar Journal of Business and Political Economy: Biannual Review of The Indonesian Economy Review Jurnal Inovasi Daerah Review of Management, Accounting, and Business Studies Jurnal Kebijakan Pembangunan Daerah (JKPD) KAMBOTI : Jurnal Sosial dan Humaniora Nusantara Innovation Journal
Arifian, Rafialdo
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Trust, stigma reduction, and quality of life in obesity mHealth adoption Alfarizi, Muhammad; Arifian, Rafialdo
Review of Management, Accounting, and Business Studies Vol. 7 No. 1 (2026): Accepted Issue
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/revenue.v7i1.7512

Abstract

The rapid growth of mobile health (mHealth) technologies has transformed obesity management in emerging markets, including Indonesia, where rising obesity prevalence coincides with high smartphone penetration. Despite the increasing availability of digital obesity care applications, limited research has examined adoption from a consumer decision-making perspective. This study investigates how Digital Self-Management Capability and Perceived Ethical Digital Health Marketing influence Adoption and Continuance Intention of obesity mHealth services, through the mediating roles of Quality of Life Improvement and Consumer Trust, as well as the impact of Obesity Stigma Reduction. Using a quantitative cross-sectional survey design, data were collected from 379 Indonesian adults with overweight or obesity who had experience using digital obesity management applications. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that Digital Self-Management Capability significantly enhances Quality of Life Improvement, strengthens Consumer Trust, and substantially reduces perceived Obesity Stigma. Perceived Ethical Digital Health Marketing significantly improves Quality of Life and Consumer Trust, but does not directly reduce stigma. Furthermore, Quality of Life Improvement, Consumer Trust, and Obesity Stigma Reduction all significantly influence Adoption and Continuance Intention, with Consumer Trust emerging as the strongest predictor. The study contributes theoretically by integrating motivational, relational, and psychosocial mechanisms into a value-based consumer adoption model for digital obesity care. In practice, the findings highlight that the sustainable adoption of obesity mHealth services in Indonesia depends not only on technological functionality but also on building trust, reducing stigma, and delivering meaningful improvements in users’ quality of life.
Co-Authors Alfarizi, Muhammad Kurnia Sari, Rini Noer, Lissa Rosdiana Rini Kurnia Sari, Rini Kurnia