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All Journal EKSISBANK (Ekonomi Syariah dan Bisnis Perbankan) Devotion: Journal of Research and Community Service ADINDAMAS: Jurnal Pengabdian Kepada Masyarakat
Supriyadi, Yodi
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Humanities Economics, Econometrics & Finance Environmental Science

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Sosialisasi Digital Marketing Kepada Masyarakat Desa Cipinang Dalam Mewujudkan Transformasi Ekonomi Mandiri Supriyadi, Yodi; Diana, Sari Nur; Aziz, Reza Afrizal; Oktapianti, Mila Sari
ADINDAMAS: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2024): ADINDAMAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : STIE Syariah Indonesia Purwakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37726/adindamas.v4i2.1099

Abstract

Pesatnya kemajuan teknologi membuat pemasaran terus tumbuh dan berevolusi serta pemasaran mengalami pergeseran dari tradisional menjadi digital. Hal tersebut memaksa dunia UMKM untuk terus mengikuti perkembangan zaman agar mampu bertahan dan berkembang. Indeks Pembangunan Manusia di Desa Cipinang mengalami kenaikan selama 4 tahun kebelakang. Namun, permasalahan yang muncul adalah penggunaan teknologi yang belum maskimal dilakukan oleh pelaku UMKM di Desa Cipinang. Tujuan PKM ini untuk memberikan pemahaman digital marketing kepada masyarakat Desa Cipinang dalam mewujudkan transformasi ekonomi mandiri, dengan memanfaatkan platform google maps sebagai media pemasaran mandiri. Metode yang digunakan seminar, diskusi dan evaluasi. PKM ini dapat disimpulkan bahwa masyarakat dan Pelaku UMKM Desa Cipinang kini telah memahami betapa pentingnya teknologi pemasaran digital, mulai memanfaatkan Google Maps dalam mempromosikan produk, dan mulai sadar serta beralih ke pemasaran digital. Terakhir masyarakat dan Pelaku UMKM Desa Cipinang mulai banyak memiliki alamat usaha yang terdaftar di Google Maps.
Analisis Penghasilan Monetisasi Google AdSense Pada Website Prakata.Id Dalam Perspektif Ekonomi Syariah Supriyadi, Yodi; Jalaludin, Jalaludin; Nurhayati, Rina
EKSISBANK (Ekonomi Syariah dan Bisnis Perbankan) Vol 9 No 1 (2025): EKSISBANK (Ekonomi Syariah dan Bisnis Perbankan)
Publisher : STIES INDONESIA PURWAKARTA Dan MES PURWAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37726/ee.v9i1.1200

Abstract

The migration of mass media to the internet has made many digital advertising companies appear, one of which is Google AdSense as the largest advertising company opening advertising services. Prakata.id is one of the websites that has collaborated with Google AdSense, indexed by search engines, and is a source of website income. The purpose of this research is to find out the mechanism of cooperation and monetisation of Google AdSense with the Prakata.id website and to find out the monetisation income of Google AdSense on the Prakata.id Website from a sharia economic perspective. The method used in this research is descriptive qualitative method, primary data sources obtained from interviews and observations about Google AdSense monetisation on the website to the editorial board of the Prakata.id Website, National Press Journalists, Members of the Purwakarta Online Journalists Association, Legal observers. Data analysis techniques use data reduction, data display, and data verification. The conclusion of this research is that the cooperation between Prakata.id Website and Google AdSense starts from the publisher of Prakata.id website providing ad slots, ad serving by Google AdSense, and getting monetisation results. Furthermore, the income from Google AdSense monetisation cooperation on the Prakata.id Website is not yet in accordance with Islamic economics. Because policies related to unique content are still unclear and there are no indicators that show which parts of website content Google considers not in accordance with AdSense policies. In addition, publishers do not have the right to propose profit sharing if there is an excess of achieving the viewer target. The type of shirkah in Google AdSense monetisation cooperation with Prakata.id Website is syrikah abdan, with Google AdSense capital as a digital advertising service provider, while Prakata.id Website as a publisher or publisher of advertisements.
Legal Review on Consumer Protection in E-Commerce Transactions Cahyo Rosanto, Tibar; Komala Sari, Surti; Supriyadi, Yodi; Rahman, Alip; Dikrurahman, Diky
Devotion : Journal of Research and Community Service Vol. 5 No. 8 (2024): Devotion: Journal of Community Research
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v5i8.782

Abstract

The use of e-commerce in trade has had a big impact on Indonesian society, especially in terms of very important legal issues. Legal protection in e-commerce is crucial to protect consumers who make buying and selling transactions via the internet. This development is driven by high demand and acceptance from the public, as evidenced by the emergence of various online stores such as Kaskus, Tokopedia, Bukalapak, Shopee, and Lazada. Rapid advances in technology have changed the method of buying and selling from physical stores to online transactions via the internet. E-commerce, as an information technology innovation, allows consumers to make transactions with just the touch of a finger without having to leave the house. However, the variety of e-commerce platforms available increases the potential for legal issues in online transactions. This research aims to understand how to legally protect consumers and help them if losses occur in e-commerce transactions. The method used is a normative approach, by reviewing literature and secondary data related to consumer legal protection in e-commerce transactions.
Co-Authors Aziz, Reza Afrizal Cahyo Rosanto, Tibar Diana, Sari Nur Dikrurahman, Diky Jalaludin Jalaludin Komala Sari, Surti Nurhayati, Rina Oktapianti, Mila Sari Rahman, Alip