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All Journal International Journal Of Science, Technology & Management (IJSTM) Journal of Research and Publication Innovation Jurnal Accounting Unipa
Inva Jaswita, Derizka
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PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA PT AYOCONNECT TEKNOLOGI INDONESIA DI DKI JAKARTA Inva Jaswita, Derizka; Kumala Putri, Novia
Journal of Research and Publication Innovation Vol 2 No 3 (2024): JULY
Publisher : Journal of Research and Publication Innovation

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Abstract

The aim of this research is to determine the influence of product quality and service quality both partially and simultaneously on customer satisfaction at PT Ayoconnect Teknologi Indonesia. The research is quantitative with hypothesis testing. The population in this study was customers of PT Ayoconnect Teknologi Indonesia and the number of samples based on Slovin was 124 respondents, sampling using a convenience sampling technique. Data collection methods are through questionnaires with a Likert scale, observation, and literature study. The research results obtained: (1) There is a positive and significant influence between product quality and customer satisfaction at PT Ayoconnect Teknologi Indonesia. The linear regression model Y = 5.140 + 0.566X1, and the calculated t value is 12.152 (> t table) with a sig value. 0.000 (> t table). (2) There is a positive and significant influence between service quality on customer satisfaction of PT Ayoconnect Teknologi Indonesia. Simple linear regression model Y = 6.832 + 0.423X2, and the calculated t value is 11.289 (> t table) with a sig value. 0,000. (3) There is a positive and significant influence between product quality and service quality simultaneously on customer satisfaction of PT Ayoconnect Teknologi Indonesia. Multiple linear regression model Y = 4.179 + 0.359X1+ 0.197X2, as well as a calculated F value of 85.034 (> F table) and a sig value. 0.000 (<0.05)  
PENGARUH WORD OF MOUTH DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN PADA KOHWA COFFEE HOUSE DI PAMULANG TANGERANG SELATAN Pangestu Citra Wijaya, Katterina; Inva Jaswita, Derizka
Journal of Research and Publication Innovation Vol 2 No 4 (2024): OCTOBER
Publisher : Journal of Research and Publication Innovation

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Abstract

This study aims to determine and analyze the effect of Word of Mouth and Location on Purchasing Decisions at Kohwa Coffee House Pamulang South Tangerang both partially and simultaneously. The research method used is a descriptive quantitative approach. The data used is primary data in the form of questionnaires distributed. The sample of this study were buyers at Kohwa Coffee House as many as 99 respondents. The results showed that Word of Mouth has a positive and significant influence on Purchasing Decisions where the t value is obtained > t table or (9.851 > 1.985) and reinforced by the p value < Sig. 0.05 or (0.000 < 0.05).Location has a positive and significant influence on Purchasing Decisions where the t value is obtained > t table or (14.385 > 1.985). And reinforced by the p value < Sig. 0.05 or (0.000 < 0.05). Word of Mouth and Location have a positive and significant influence on Purchasing Decisions where the F value is obtained > F table or (122.324 > 3.090), this is also reinforced by the p value < Sig.0.05 or (0.000 < 0.05).  
PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUASAN KONSUMEN PADA RUMAH MAKAN MIE PEDAS MAMPUS ( MPM ) CABANG SUKUN – PONDOK AREN Lestari, Dayanti; Inva Jaswita, Derizka
Accounting UNIPA - Jurnal Akuntansi Vol 4 No 2 (2025): Jurnal Accounting Unipa
Publisher : Program Studi Akuntansi Fakultas Ekonomi dan BisnisUniversitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/accounting.v4i2.712

Abstract

Tujuan dari penelitian ini untuk mengetahui pengaruh Kualitas Pelayanan dan Promosi Terhadap Kepuasan Konsumen Pada Rumah Makan Mie Pedas Mampus (MPM) Cabang Sukun - Pondok Aren baik secara parsial maupun simultan. Penelitian ini bersifat asosiatif dengan pendekatan kuantitatif. Pengambilan sampel dengan teknik simpel random sampling. Adapun sampel yang digunakan dalam penelitian ini sebanyak 97 responden. Teknik pengumpulan data dengan cara kuisioner, teknik analisis data dengan uji validitas, realibilitas, uji hipotesis, uji t dan uji f dengan software SPSS versi 26. Hasil penelitian menunjukan bahwa : (1) Kualitas Pelayanan berpengaruh signifikan terhadap Kepuasan Konsumen dengan persamaan regresi Y = 3,876 + 0,512X1. Nilai korelasi sebesar 0,847 dimana nilai tersebut berada pada interval 0,800 - 0,1000 artinya kedua variable mempunyai tingkat hubungan sangat kuat. Nilai Koefisien determinasi sebesar 0,717 maka dapat disimpulkan bahwa variabel kualitas pelayanan berpengaruh terhadap variabel kepuasan konsumen sebesar 71,7% sedangkan sisanya sebesar (100-71,7%) = 28,3% dipengaruhi variabel lain. Uji hipotesis diperoleh nilai t hitung > t tabel atau (4,073 > 1,986). Dengan demikian H01 ditolak dan Ha1 diterima artinya terdapat pengaruh yang signifikan antara kualitas pelayanan terhadap kepuasan konsumen. (2) Promosi berpengaruh signifikan terhadap Kepuasan Konsumen dengan persamaan regresi Y = 3,979 + 0,780X2. Nilai korelasi sebesar 0,696 dimana nilai tersebut berada pada interval 0,600 - 0,799 artinya kedua variabel mempunyai tingkat hubungan yang kuat. Nilai Koefisien determinasi sebesar 0,485 maka dapat disimpulkan bahwa variabel promosi berpengaruh terhadap variabel kepuasan konsumen sebesar 48,5% sedangkan sisanya sebesar (100-48,5%) = 51,5% dipengaruhi variabel lain. Uji hipotesis diperoleh nilai t hitung > t tabel atau (2,584 > 1,986) . Dengan demikian H02 ditolak dan Ha2 diterima artinya terdapat pengaruh yang signifikan antara promosi terhadap kepuasan konsumen. (3) Kualitas Pelayanan dan Promosi berpengaruh signifikan terhadap Kepuasan Konsumen dengan persamaan regresi Y = 3,522 + 0,490X1 + 0,053X2. Nilai korelasi sebesar 0,847 dimana nilai tersebut berada pada interval 0,800 - 0,1000 artinya ketiga variabel mempunyai tingkat hubungan yang sangat kuat. Nilai Koefisien determinasi sebesar 0,718 maka dapat disimpulkan bahwa variabel kualitas pelayanan dan promosi berpengaruh terhadap variabel kepuasan konsumen sebesar 71,8% sedangkan sisanya sebesar (100-71,8%) = 28,2% dipengaruhi variabel lain. Uji hipotesis diperoleh nilai F hitung > F tabel atau (71,967 > 3,090). Dengan demikian H03 ditolak dan Ha3 diterima artinya terdapat pengaruh yang signifikan antara kualitas pelayanan dan promosi terhadap kepuasan konsumen.
Implementing Green Marketing Communication Strategies to Build Corporate Reputation and Consumer Trust: A Qualitative Case Study Orientation in Manufacturing Companies in Tangerang City Inva Jaswita, Derizka; Aspiranti, Tasya; Amalia, Ima; Nurhayati, Nunung
International Journal of Science, Technology & Management Vol. 7 No. 1 (2026): January 2026
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v7i1.1409

Abstract

Environmental sustainability communication has become an essential corporate strategy, particularly within manufacturing sectors in emerging economies. This study explores how manufacturing companies in Tangerang City, Indonesia, implement green marketing communication strategies and how these strategies influence corporate reputation and consumer trust. Using a qualitative multiple-case study approach, data were collected through semi-structured interviews with 27 participants, including marketing managers, sustainability officers, consumers, NGO representatives, and government officials, supplemented with document analysis and field observations. Thematic analysis identified three dominant communication strategies: informational, emotional, and participatory green communication. The credibility of these strategies is shaped by transparency, message consistency, evidence-based claims, and alignment between communication and environmental practices. Findings reveal that firms adopting high-transparency green communication experience stronger reputation enhancement and improved consumer trust, while firms with inconsistent environmental performance face skepticism and accusations of greenwashing. A conceptual model is proposed describing the pathways through which green communication enhances trust and reputation. This study contributes to the literature by integrating signaling theory, green marketing theory, and trust theory to explain communication credibility in the context of developing countries. Practical implications are offered for manufacturers seeking to strengthen sustainability communication and legitimacy.
Co-Authors Amalia, Ima Kumala Putri, Novia Lestari, Dayanti Nunung Nurhayati Pangestu Citra Wijaya, Katterina Tasya Aspiranti