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All Journal International Journal Of Science, Technology & Management (IJSTM) Journal of Information System, Technology and Engineering
Amalia, Ima
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Mechanical Engineering Transportation

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The Effect of Price and Location on Patient Satisfaction (Survey of Outpatient Patients of Tata Sehat Clinic in Bandung) Widiyanti, Maria; Oktini, Dede R; Amalia, Ima; Adwiyah, Rabiatul
Journal of Information System, Technology and Engineering Vol. 3 No. 2 (2025): JISTE
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jiste.v3i2.162

Abstract

In the healthcare industry, patient satisfaction is a major concern for healthcare providers, patient satisfaction is not only related to the quality of medical services provided but is also influenced by other factors such as price and location of healthcare services. This study aims to analyze the effect of Price and Location on Outpatient Satisfaction by taking a survey of Patients at the Tata Sehat Clinic in Bandung City. The data used in this study were taken from primary data, namely data directly taken by researchers by distributing questionnaires to patients of the Tata Sehat Clinic and secondary data, namely data on the number of patient visits from the Tata Sehat Clinic. Sampling was carried out using the non-probability sampling method with a total of 100 respondents. The independent variables in this study were price and location, while the dependent variable in this study was patient satisfaction. The results of the study using the T test (partial) showed that the price variable partially had a positive and significant effect on the patient satisfaction variable. The location variable also partially had a positive and significant effect on the patient satisfaction variable. The results of the study using the F test (simultaneous) showed that the price and location variables simultaneously had a positive and significant effect on the patient satisfaction variable. Multiple linear regression analysis obtained the following regression equation Y = 5.072 + 0.435X1 + 0.286X2. The results of the determination coefficient test (adjusted R square) value are0.521 this means that the price and location influences patient satisfaction by 52.1%, while the restby 47.9%influenced by other variables outside this research.
Implementing Green Marketing Communication Strategies to Build Corporate Reputation and Consumer Trust: A Qualitative Case Study Orientation in Manufacturing Companies in Tangerang City Inva Jaswita, Derizka; Aspiranti, Tasya; Amalia, Ima; Nurhayati, Nunung
International Journal of Science, Technology & Management Vol. 7 No. 1 (2026): January 2026
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v7i1.1409

Abstract

Environmental sustainability communication has become an essential corporate strategy, particularly within manufacturing sectors in emerging economies. This study explores how manufacturing companies in Tangerang City, Indonesia, implement green marketing communication strategies and how these strategies influence corporate reputation and consumer trust. Using a qualitative multiple-case study approach, data were collected through semi-structured interviews with 27 participants, including marketing managers, sustainability officers, consumers, NGO representatives, and government officials, supplemented with document analysis and field observations. Thematic analysis identified three dominant communication strategies: informational, emotional, and participatory green communication. The credibility of these strategies is shaped by transparency, message consistency, evidence-based claims, and alignment between communication and environmental practices. Findings reveal that firms adopting high-transparency green communication experience stronger reputation enhancement and improved consumer trust, while firms with inconsistent environmental performance face skepticism and accusations of greenwashing. A conceptual model is proposed describing the pathways through which green communication enhances trust and reputation. This study contributes to the literature by integrating signaling theory, green marketing theory, and trust theory to explain communication credibility in the context of developing countries. Practical implications are offered for manufacturers seeking to strengthen sustainability communication and legitimacy.
Co-Authors Adwiyah, Rabiatul Dede R Oktini Inva Jaswita, Derizka Nunung Nurhayati Tasya Aspiranti Widiyanti, Maria