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All Journal Journal of Research and Publication Innovation Nusantara Community Empowerment Review
Purwaningtyas, Esti
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Religion Humanities Computer Science & IT Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Content Marketing Instagram dan Performance Influencer Terhadap Customer Engagement di Istoria Cafe Kavling DPR Sidoarjo Muslikha Irbah Zakiyah; Sholikhah, Afifatus; Lestari Dewi, Lailatul Ramadhani; Purwaningtyas, Esti; Pratama, Fredi Aldi; Aisa, Riska Dewi
Journal of Research and Publication Innovation Vol 2 No 2 (2024): APRIL
Publisher : Journal of Research and Publication Innovation

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Abstract

The purpose of this article is to examine further the influence of Instagram content marketing and influencer performance on customer engagement at Istoria Cafe Kavling DPR Sidoarjo. This research method applies a quantitative approach through quantitative methods. The subjects of this research were Instagram users who visited the Istoria Café Kavling DPR Sidoarjo. The sampling mechanism uses a questionnaire survey method which is filled out online by respondents. Meanwhile, the data analysis technique used is multiple linear regression testing. The sample size in this study was 100 respondents. This research meets the criteria for validity and reliability. The processing uses SPPS version 18 software and uses multivariate linear regression. Based on the research results, it is known that the influence variables of Instagram content marketing (X1) and influencer performance (X2) have a significant influence on the level of customer engagement at the Istoria Field Cafe in DPR Sidoarjo (Y).
Dermaga sebagai Gerbang Wisata Religi: Pendekatan Branding untuk Peningkatan Pariwisata Religi Putri Ayu Dewi Sekar Dadu Sugianti, Wiwik Wahyu; Usada, Untung; Wulandari, Lucia Putri; Asrori, Moh Syafaat; Hikam, Moch; Setyaningsih, Eka Wahyu; Mubarok, Muhammad Syahrul; Purwaningtyas, Esti; Safitri, Ayu
Nusantara Community Empowerment Review Vol. 3 No. 2 (2025): Nusantara Community Empowerment Review
Publisher : LPPM UNUSIDA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/980jen50

Abstract

Branding dermaga depo pemasaran ikan kabupaten sidoarjo dilakukan dengan tujuan meningkatkan pariwisata religi makam Putri Ayu Dewi Sekardadu. Upaya branding yang dilakukan yaitu dengan revitalisasi dermaga. Metode yang digunakan dalam kegiatan pengabdian kepada masyarakat ini adalah metode kualitatif, yang dilaksanakan melalui dua teknik utama. Observasi langsung di lapangan, dilakukan untuk mengamati secara detail kondisi fisik dermaga serta kegiatan yang berlangsung di sekitarnya. Berdasarkan hasil dan pembahasan yang telah dipaparkan maka dapat disimpulkan bahwa kegiatan branding dermaga berupa revitalisasi dermaga ini sangat penting guna meningkatkan pariwisata religi, meningkatkan kenyamanan dan keselamatan bagi pengunjung yang menggunakan dermaga sebagai gerbang pariwisata religi ke makam Putri Ayu Dewi Sekar Dadu. The branding of the Sidoarjo Regency fish marketing depot pier was carried out with the aim of increasing religious tourism to the tomb of Putri Ayu Dewi Sekardadu. The branding effort carried out was through revitalizing the pier. The method used in this community service activity was qualitative, implemented through two main techniques. Direct observation in the field was carried out to observe in detail the physical condition of the pier and the activities taking place around it. Based on the results and discussions that have been presented, it can be concluded that the pier branding activity in the form of revitalizing the pier is very important for increasing religious tourism, improving comfort and safety for visitors who use the pier as a gateway for religious tourism to the tomb of Putri Ayu Dewi Sekar Dadu.
Co-Authors Aisa, Riska Dewi Asrori, Moh Syafaat Ayu Safitri Hikam, Moch Lestari Dewi, Lailatul Ramadhani Mubarok, Muhammad Syahrul Muslikha Irbah Zakiyah Pratama, Fredi Aldi Setyaningsih, Eka Wahyu Sholikhah, Afifatus Sugianti, Wiwik Wahyu Untung Usada Wulandari, Lucia Putri