Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Journal of Research and Publication Innovation Nusantara Community Empowerment Review
Pratama, Fredi Aldi
Unknown Affiliation
Religion Humanities Computer Science & IT Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Content Marketing Instagram dan Performance Influencer Terhadap Customer Engagement di Istoria Cafe Kavling DPR Sidoarjo Muslikha Irbah Zakiyah; Sholikhah, Afifatus; Lestari Dewi, Lailatul Ramadhani; Purwaningtyas, Esti; Pratama, Fredi Aldi; Aisa, Riska Dewi
Journal of Research and Publication Innovation Vol 2 No 2 (2024): APRIL
Publisher : Journal of Research and Publication Innovation

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this article is to examine further the influence of Instagram content marketing and influencer performance on customer engagement at Istoria Cafe Kavling DPR Sidoarjo. This research method applies a quantitative approach through quantitative methods. The subjects of this research were Instagram users who visited the Istoria Café Kavling DPR Sidoarjo. The sampling mechanism uses a questionnaire survey method which is filled out online by respondents. Meanwhile, the data analysis technique used is multiple linear regression testing. The sample size in this study was 100 respondents. This research meets the criteria for validity and reliability. The processing uses SPPS version 18 software and uses multivariate linear regression. Based on the research results, it is known that the influence variables of Instagram content marketing (X1) and influencer performance (X2) have a significant influence on the level of customer engagement at the Istoria Field Cafe in DPR Sidoarjo (Y).
Pelatihan Batik Tulis: Strategi Pengembangan Batik Sukma sebagai Ikon Budaya Lokal Pratama, Fredi Aldi; Azizah, Zahrotul; Sari, Melisa Puspita; Hamid, Mas Ghoniyyul; Praciana, Yuvi Arinta; Insiah, Sofiatul
Nusantara Community Empowerment Review Vol. 3 No. 2 (2025): Nusantara Community Empowerment Review
Publisher : LPPM UNUSIDA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/py46f695

Abstract

Artikel ini menyajikan hasil pengabdian masyarakat melalui pelatihan batik tulis yang dirancang untuk mengembangkan Batik Sukma sebagai ikon budaya khas RT 23 RW 04 Desa Suko, Kecamatan Sukodono, Kabupaten Sidoarjo. Program pelatihan batik tulis di Desa Suko bertujuan untuk mengembangkan Batik Sukma sebagai ikon budaya lokal, memperkuat identitas budaya, dan meningkatkan ekonomi masyarakat. Metode penelitian melibatkan ceramah, demonstrasi, dan pelatihan tahap demi tahap, mulai dari penggambaran motif hingga penghilangan lilin batik. Harapannya, brand "Batik Sukma" dapat menjadi simbol budaya yang dikenal secara luas, bukan hanya di tingkat lokal. Pelatihan ini diharapkan mampu mendorong ekonomi masyarakat dan memperluas pasar untuk produk batik tersebut. This article presents the results of community service through batik training designed to develop Batik Sukma as a cultural icon typical of RT 23 RW 04 Suko Village, Sukodono District, Sidoarjo Regency. The batik training program in Suko Village aims to develop Batik Sukma as a local cultural icon, strengthen cultural identity, and improve the community's economy. The research method involves lectures, demonstrations, and step-by-step training, from drawing motifs to removing batik wax. It is hoped that the "Batik Sukma" brand can become a widely known cultural symbol, not only at the local level. This training is expected to be able to boost the community's economy and expand the market for these batik products.
Co-Authors Aisa, Riska Dewi Hamid, Mas Ghoniyyul Insiah, Sofiatul Lestari Dewi, Lailatul Ramadhani Muslikha Irbah Zakiyah Praciana, Yuvi Arinta Purwaningtyas, Esti Sari, Melisa Puspita Sholikhah, Afifatus Zahrotul Azizah