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Fahlevi Almassawa, Syafieq
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KUALITAS PRODUK DAN HARGA YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN DENGAN KUALITAS PELAYANAN SEBAGAI VARIABEL INTERVENING PADA TOKO JENNITRA SNACK BINTARO, TANGERANG SELATAN Fatmawati, Ani; Fahlevi Almassawa, Syafieq
Journal of Research and Publication Innovation Vol 2 No 4 (2024): OCTOBER
Publisher : Journal of Research and Publication Innovation

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Toko Jennitra Snack Bintaro, South Tangerang is a business engaged in food which was founded on May 27, 2021 and is located at Bintaro Jaya Modern Market, Sector 7 Blok KB 120, South Tangerang. This shop was started by Ani Fatmawati who has a hobby and taste for trying various types of new foods, especially snacks. From a love for snacks, an idea and opportunity arose to open a shop by providing various types of quality snacks in terms of unique and diverse flavors. The aim to be achieved in the study was to determine the effect of product quality and price on service quality and purchasing decisions. This type of research is quantitative research. The population used by the author is all consumers of Jennitra Snack Bintaro Shop, South Tangerang in 2023 with transactions totaling 14,400 consumers. The results showed that Product Quality (X1) had a significant effect on service quality with a correlation coefficient value of 0.574 and an f square value of 0.532 with a significance of 0.000. Price (X2) has a significant effect on service quality with a correlation coefficient value of 0.182 and an f square value of 0.054 with a significance of 0.005. Product quality (X1) has a significant effect on purchasing decisions with a correlation coefficient value of 0.355 and an f square value of 0.162 with a significance of 0.000. Price (X2) has a significant effect on purchasing decisions with a correlation coefficient value of 0.109 and an f square value of 0.022 with a significance of 0.000. Service quality (Y) has a significant effect on purchasing decisions with a correlation coefficient value of 0.398 and an f square value of 0.193 with a significance of 0.000. Product quality through service quality has a significant effect on purchasing decisions with a correlation coefficient value of 0.073 and a statistical uovilon V of 0,913  with a significance of 0.000 and Price through service quality has a significant effect on purchasing decisions with a correlation value of 0.229 and a statistical upvilon V of 0,289  with a significance of 0.000.  
PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR BEKAS PADA PT. SOLUSI INTEGRASI PRATAMA DI TANGERANG SELATAN Irawan, Ricky; Fahlevi Almassawa, Syafieq
Journal of Research and Publication Innovation Vol 2 No 4 (2024): OCTOBER
Publisher : Journal of Research and Publication Innovation

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Abstract

This research aims to determine the influence of price and service quality on the decision to purchase used motorbikes at PT. Primary Integration Solutions in South Tangerang, both partially and simultaneously. This type of research uses descriptive quantitative methods. The sampling technique uses random samples, namely using a portion of the population of 82 respondents. Data analysis techniques use data instrument tests, classical assumption tests, simple linear regression, multiple linear regression, correlation coefficient, coefficient of determination. Test the hypothesis using the t test and F test. The results of the analysis show: price partially influences purchasing decisions. This is proven by the t test, the calculated t value > t table (6,648 > 1,667), the coefficient of determination value is 35.6% and the remainder 64.4% is influenced by other factors and is strengthened by a significant value < 0.05 (0.000 < 0.05). Service Quality partially has a positive influence on Purchasing Decisions. This is proven by the t test, the value of t calculated > t table (15,507 > 1,667), the coefficient of determination is 75% and the remaining 25% is influenced by other factors and is strengthened by the value significance < 0.05 (0.000 < 0.05). The results of research on price and service quality simultaneously on purchasing decisions. This is proven by the results of the F test hypothesis test which shows that the calculated F value > F table (184.671 > 3.11), the coefficient of determination value is 82.4% and the remaining 17.6% is influenced by other factors and strengthened by a significance value < 0.05 (0.000 < 0.05). Thus it is proven that Ho is rejected and Ha is accepted.  
PENGARUH CITRA MEREK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN POMPA AIR MEREK SHIMIZU PADA PT PANCAMAS PIPASAKTI Israndi, Hafid; Fahlevi Almassawa, Syafieq
Journal of Research and Publication Innovation Vol 2 No 4 (2024): OCTOBER
Publisher : Journal of Research and Publication Innovation

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The purpose of this study is to determine the effect of brand image and Price on Purchasing Decisions on Shimizu Water Pumps at PT Pancamas Pipasakti. The ntitative method. The sampling technique uses the Slovin formula, so tha obtained research method used is descriptive quantitative method. descriptive qua a sample of 81 respondents.While the primary data collection technique is through a questionnaire which is processed. The data analysis method uses the validity test, reliability test, classical assumption test, regression analysis, coefficient of data analysis. validity test, reliability test, classical assumption test, regression analysis, correlation coefficient, determination coefficient, and hypothesis testing. correlation coefficient, coefficient of determination, and hypothesis testing. The results of this study are Brand Image has a positive and significant effect on purchasing decisions with a coefficient of determination determination coefficient of 49.8%, and hypothesis testing obtained tcount> ttable (8.853> 1.991). or a significance of 0.000 <0.05. Price has a positive and significant effect on purchasing decisions with a coefficient of determination of 50.6% and hypothesis testing obtained tcount> ttable (8.993> 1.991) or a significance of 0.000 <0.05. Brand image and price simultaneously have a positive and significant effect on purchasing decisions with the regression equation Y = 13.577 + 0.540X1 + 0.586X2. The coefficient of determination is 60.4%, while the remaining 39.6% is influenced by other factors. Hypothesis testing obtained Fcount> Ftabel or (59.433> 2.721).  
Co-Authors Fatmawati, Ani Israndi, Hafid Ricky Irawan