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All Journal Journal of Research and Publication Innovation Cendekia: Jurnal Pengabdian Masyarakat
Irmal
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Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MINUMAN BERALKOHOL PADA OUTLET VINES ONE BELPARK DI JAKARTA SELATAN Crista Angtolis, Yolanda; Irmal
Journal of Research and Publication Innovation Vol 2 No 4 (2024): OCTOBER
Publisher : Journal of Research and Publication Innovation

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Abstract

This research aims to find out the impact of service quality and price on the purchasing decisions of alcoholic beverages at the Vines One Belpark outlet in South Jakarta, both partially and simultaneously. This research employs associative and quantitative methods. The population of this study consists of consumers of Vines One Belpark in South Jakarta. The research sample includes 97 respondents, determined using the Slovin formula. Data collection was conducted using questionnaires, and data analysis techniques included validity tests, reliability tests, classical assumption tests, linear regression tests, correlation coefficient tests, determination coefficient tests, partial hypothesis tests (t-test), and simultaneous hypothesis tests (f-test) with the help of SPSS software version 25. The results of the study indicate that (1) Service quality affects purchasing decisions with the regression equation Y = 11.215 + 0.737 X, a correlation coefficient value of 0.715, a determination coefficient value of 0.512, significantly influencing purchasing decisions as evidenced by the t-value > t-table (9.979 > 1.985) with a significance value of 0.05 or (0.000 < 0.05), (2) Price affects purchasing decisions with the regression equation Y = 10.133 + 0.980 X2, a correlation coefficient value of 0.818, a determination coefficient value of 0.669, significantly influencing purchasing decisions as evidenced by the t-value > t-table (13.871 > 1.985) with a significance value of 0.05 or (0.000 < 0.05), (3) Service quality and price simultaneously affect purchasing decisions with the regression equation Y = 7.214 + 0.212 (X1) + 0.790 (X2), a correlation coefficient value of 0.829, a determination coefficient value of 0.686, significantly influencing purchasing decisions as evidenced by the F-value > F-table (102.911 > 3.093) with a significance value of < 0.05 or (0.000 < 0.05). It can be concluded that service quality and price simultaneously have a positive and significant effect on purchasing decisions at the Vines One Belpark outlet in South Jakarta.  
Strengthening the Image of Musholla through Strategic Marketing and Effective Volunteer Human Resource Management Irmal; Syahnego; Rian Sri Rahayu
CENDEKIA: Jurnal Pengabdian Masyarakat Vol. 1 No. 3 (2025): Agustus 2025
Publisher : Simfoni Ilmu Cindekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65430/jpm.v1i3.16

Abstract

Musholla plays a strategic role not only as a place of worship but also as a center for religious and social activities in the community. However, many musholla still face challenges in building a positive image and encouraging active community participation. This community service program aimed to enhance the image of a local musholla by implementing effective marketing strategies and improving the capacity of volunteer human resources. The methods included problem identification through focus group discussions, training in both digital and offline marketing strategies, and workshops on volunteer management. The results showed increased awareness among musholla managers and volunteers about the importance of digital branding and improved skills in organizing programs professionally. This program contributes to transforming the musholla into an inclusive and vibrant center of worship and social empowerment.
Co-Authors Crista Angtolis, Yolanda Rian Sri Rahayu Syahnego