Cendekia: Jurnal Pengabdian Masyarakat
Vol. 1 No. 3 (2025): Agustus 2025

Strengthening the Image of Musholla through Strategic Marketing and Effective Volunteer Human Resource Management

Irmal (Unknown)
Syahnego (Unknown)
Rian Sri Rahayu (Unknown)



Article Info

Publish Date
31 Aug 2025

Abstract

Musholla plays a strategic role not only as a place of worship but also as a center for religious and social activities in the community. However, many musholla still face challenges in building a positive image and encouraging active community participation. This community service program aimed to enhance the image of a local musholla by implementing effective marketing strategies and improving the capacity of volunteer human resources. The methods included problem identification through focus group discussions, training in both digital and offline marketing strategies, and workshops on volunteer management. The results showed increased awareness among musholla managers and volunteers about the importance of digital branding and improved skills in organizing programs professionally. This program contributes to transforming the musholla into an inclusive and vibrant center of worship and social empowerment.

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Journal Info

Abbrev

jpm

Publisher

Subject

Humanities Education Other

Description

Training and Marketing for Community Empowerment Development and implementation of training programs for Small and Medium Enterprises (SMEs) and local communities. Strategies for marketing and promoting community-based products or services. Community Empowerment Initiatives aimed at increasing the ...