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All Journal SEGMEN Jurnal Manajemen dan Bisnis Majalah Ilmiah Bijak Kognisi : Jurnal Penelitian Pendidikan Sekolah Dasar Journal of Digital Marketing and Search Engine Optimization
Lestari, Tri Wahyu
Unknown Affiliation
Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Penerapan Nilai Karakter Sikap Kepemimpinan Melalui Kegiatan Ekstrakulikuler Pramuka di Sekolah Dasar Negeri Lestari, Tri Wahyu
Kognisi : Jurnal Penelitian Pendidikan Sekolah Dasar Vol. 2 No. 1 (2022): Juni
Publisher : Actual Insight

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56393/kognisi.v2i1.348

Abstract

Penanaman karakter kepemimpinan berusaha membentuk kepribadian seseorang, agar memiliki jiwa kepemimpinan. Dengan penanaman karakter kepemimpinan, diharapkan seseorang memiliki sifat adil dan tegas dalam mengambil keputusan. Jenis penelitian yang digunakan adalah kualitatif dengan pendekatan studi. Penelitian ini digunakan di SDN Tumpang 01. Sampel penelitian yaitu peserta didik laki-laki sebanyak dua orang dan peserta didik perempuan berjumlah tiga orang dan pembina pramuka tiga orang. Metode penelitian yang digunakan yaitu wawancara, observasi, dan dokumentasi. Berdasarkan hasil penelitan penerapan nilai karakter kepemimpinan yang dilakukan oleh pembina pramuka yaitu memberikan motivasi dan rangsangan terhadap peserta didik untuk mempunyai jiwa kepemimpinan dan tanggung jawab yang tinggi dan dapat mengembangkan pengetahuan dengan pembelajaran yang bervariasi seperti permainan baris berbaris, berlatih upacara dan lainnya sehingga peserta didik memiliki tingkat pemahaman yang cukup baik. Rekomendasi penelitian terarah pada peranan pramuka dalam menanamkan nilai karakter siswa melalui kegiatan-kegiatan yang bermakna, menarik dan menantang agar siswa terlatih dan terbiasa berperilaku baik di sekolah.
Service Quality and Promotion Impact on Purchasing Decisions and Consumer Satisfaction in Using Aqua Bottled Water by PT Tirta Investama in Gebang Purworejo District Lestari, Tri Wahyu; Nurjaya, Nurjaya; Merdiani, Wentri; Nova Putra, Aditya; Rizky, Nur Ainiyah Dini
Majalah Ilmiah Bijak Vol. 21 No. 2: September 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v21i2.4330

Abstract

This research aims to determine the influence of service quality and promotion on purchasing decisions which have an impact on consumer satisfaction in using Aqua bottled water produced by PT Tirta Investama in the Gebang Purworejo District Area. The method used is explanatory research with a sample of 96 respondents. The analysis technique uses statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this research are that service quality has a significant positive effect on purchasing decisions by 29.1%, the hypothesis test shows a significance of 0.000 <0.05. Promotion has a significant positive effect on purchasing decisions by 46.2%, hypothesis testing obtained a significance of 0.000 < 0.05. Service quality and promotion simultaneously have a significant positive effect on purchasing decisions by 49.6%, the hypothesis test obtained a significance of 0.000 <0.05. Purchasing decisions have a significant positive effect on consumer satisfaction of 30.1%, hypothesis testing obtained a significance of 0.000 <0.05.
Integration of Sustainability Keywords in Digital Marketing for Green Branding Respatiningsih, Hesti; Lestari, Tri Wahyu
Journal of Digital Marketing and Search Engine Optimization Vol. 2 No. 2 (2025): Journal of Digital Marketing and Search Engine Optimization
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/czattw53

Abstract

This study investigates how sustainability-oriented keywords can be strategically integrated into digital marketing to strengthen green branding performance among environmentally conscious consumers. The objective of this research is to identify the most effective sustainability keywords, examine their influence on brand perception, and develop a practical framework for optimizing keyword integration across digital marketing channels. Using a mixed-methods approach, the study combines keyword analytics from 1,200 online search queries with qualitative interviews conducted with 15 digital marketing professionals in sustainable business sectors. Findings reveal three dominant keyword clusters—eco-friendly, carbon-neutral, and sustainable materials—that significantly increase search visibility and positively influence perceptions of corporate environmental responsibility. The implications include offering practical guidance for marketers to align keyword strategies with sustainability values, enhancing brand authenticity and competitiveness. The originality of the research lies in presenting an empirically validated green-keyword integration framework that bridges SEO strategy with sustainability communication, a topic understudied in prior digital marketing literature.
AN ANALYSIS OF SUSTAINABLE COMPETITIVE ADVANTAGE AND ENVIRONMENTALLY FRIENDLY MARKETING MODELS IN NATURAL DYES AND BATIK AND ECOPRINTING MSMEs Lestari, Tri Wahyu; Sucipto, Adi; Wakhdan, Wakhdan
SEGMEN: Jurnal Manajemen dan Bisnis Vol 22, No 1 (2026): SEGMEN Jurnal Manajemen dan Bisnis
Publisher : FE Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/sjmb.v22i1.9244

Abstract

This research aims to examine the influence of green knowledge management, ecological innovation, and ecological commitment on sustainable competitive advantage and sustainable marketing performance among batik and natural-dyed ecoprint MSMEs in Purworejo Regency. The study addresses the problem of low integration of sustainable business practices and limited use of local natural resources, which challenge MSMEs in responding to global market demands and environmental regulations. A quantitative explanatory survey was conducted with 100 SMEs selected by purposive sampling. Data were analyzed using Partial Least Squares – Structural Equation Modeling (SEM-PLS). The results show that green knowledge management, ecological innovation, and ecological commitment have significant positive effects on sustainable competitive advantage and green marketing performance. In addition, sustainable competitive advantage mediates the relationship between these factors and green marketing outcomes, providing important implications for MSME development in eco-friendly industries.
Co-Authors Adi Sucipto, Adi Hesti Respatiningsih Nova Putra, Aditya NURJAYA NURJAYA, NURJAYA Rizky, Nur Ainiyah Dini Wakhdan, Wakhdan Wentri Merdiani