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All Journal Majalah Ilmiah Bijak Liaison Journal of BEST
Nova Putra, Aditya
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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The Influence of Instagram Advertising and Food Quality Toward Revisit Intention at Kungfu Kebab Serpong (A Case Study of Kungfu Kebab- Serpong) gracia puteri, eunike; nova putra, aditya; m. nawangwulan, irma; nurfitriana, siti
LIAISON JOURNAL OF BEST Vol. 3 No. 1 (2024): VOL III
Publisher : IULI Publisher

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Abstract

The aim of this research is to observe the impact of Instagram Advertising, and Food Quality to Revisit Intention at Kungfu Kebab Serpong. This research was conducted in Kungfu Kebab Serpong. It is a restaurant in Serpong which sells premium Turkish kebab. The design of this research is using descriptive and quantitative research which shows the correlation between variables. The technique of collecting data was done using questionnaire to 113 respondents. The technique of analysing data was done using structural equation modelling (SEM) by SPSS statistics 26 and AMOS software version 24. The result of this research shows that the Instagram Advertising shown very weak influence with 0.373 to Revisit Intention. The Food Quality has a positive and significant impact of 0.829 to Revisit Intention. It means that the correlation between Instagram Advertising slightly influence but not significant toward Revisit Intention. However, the correlation between Food Quality shown significant or strong influence to Revisit Intention at Kungfu Kebab Serpong. Keywords: Instagram Advertising, Food Quality, Revisit Intention
Service Quality and Promotion Impact on Purchasing Decisions and Consumer Satisfaction in Using Aqua Bottled Water by PT Tirta Investama in Gebang Purworejo District Lestari, Tri Wahyu; Nurjaya, Nurjaya; Merdiani, Wentri; Nova Putra, Aditya; Rizky, Nur Ainiyah Dini
Majalah Ilmiah Bijak Vol. 21 No. 2: September 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v21i2.4330

Abstract

This research aims to determine the influence of service quality and promotion on purchasing decisions which have an impact on consumer satisfaction in using Aqua bottled water produced by PT Tirta Investama in the Gebang Purworejo District Area. The method used is explanatory research with a sample of 96 respondents. The analysis technique uses statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this research are that service quality has a significant positive effect on purchasing decisions by 29.1%, the hypothesis test shows a significance of 0.000 <0.05. Promotion has a significant positive effect on purchasing decisions by 46.2%, hypothesis testing obtained a significance of 0.000 < 0.05. Service quality and promotion simultaneously have a significant positive effect on purchasing decisions by 49.6%, the hypothesis test obtained a significance of 0.000 <0.05. Purchasing decisions have a significant positive effect on consumer satisfaction of 30.1%, hypothesis testing obtained a significance of 0.000 <0.05.
Co-Authors gracia puteri, eunike Lestari, Tri Wahyu m. nawangwulan, irma nurfitriana, siti NURJAYA NURJAYA, NURJAYA Rizky, Nur Ainiyah Dini Wentri Merdiani