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All Journal Majalah Ilmiah Bijak Liaison Journal of BEST Journal of Tourism, Culinary, and Entrepreneurship (JTCE)
Nova Putra, Aditya
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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The role of tour manager in assessing and planning travel opportunities in Covid-19 new normal era for the locals Wahyuningputri, Rode Ayu; Hendra, Hendra; Nova Putra, Aditya; Levyta, Farah; Pantja Djati, Sundring
Bahasa Indonesia Vol 2 No 1 (2022): APRIL 2022
Publisher : School of Tourism, Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jtce.v2i1.2180

Abstract

Indonesia tourism should make a move if it has superior and quality tourism resources. The travel sector feels the impact of the pandemic Covid 19 but recovering in their efforts and continue to prioritize on tourism as its main business. Tour Manager must develop a new strategic tour plan by taking advantage of potential opportunities for local communities as their partners. This qualitative research uses descriptive approach in describing the research problems above and answer three research questions, that is: (1) How big the role of the Tour Manager in planning travel tours? (2) What are the steps in planning a travel tour? (3) What are the potential opportunities are the benefits that can be developed. Tour Manager as part of the Human Resources is competent in assessing the opportunities and potential of tourism planning strategies and the general benefits of tourism development for locals. Updated Standard Operating Procedures are made to be applied by Tour Managers. With an understanable SOP, occupation can be measured and traced what has been and has not been done.
The role of stakeholders in creating memorable tourist experience in Benteng Heritage Museum, Tangerang Nova Putra, Aditya; Hendra, Hendra; Ayu Wahyuningputri, Rode; Levyta, Farah; Arafah, Willy; Nurbaeti, Nurbaeti
Bahasa Indonesia Vol 2 No 1 (2022): APRIL 2022
Publisher : School of Tourism, Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jtce.v2i1.2474

Abstract

Chinese culture has become one of the ethnic diversity in Indonesia. Chinese descendant or self-identity occurs because of the cross-breeding process between ethnic Chinese and local indigenous peoples which is referred to as assimilation. The reasearch aims to discover the process of discovering the tradition of the Benteng museum in the Old Market area in Tangerang, which is the first Chinese museum in Indonesia that has been restored to become a cultural tourist destination. The existence of these invention tradition bore the diversity of culture festival and culinary Chinese descendant today. The initiation of Udaya Halim who was the pioneer of the Benteng Museum which formed for the purpose of preserving the Chinese Descendant culture. This requires support from the stakeholdser so that it can create memorable tourist experience when visiting area. The research methodology used is quantitative, in which questionnaires are distributed to tourist visiting the Old Market area in Tangerang. The result of this research is that cultural diversity has a 99% influence on existing stakeholders and where stakeholders have a role in 63% in an memorable tourist experience.
The Influence of Instagram Advertising and Food Quality Toward Revisit Intention at Kungfu Kebab Serpong (A Case Study of Kungfu Kebab- Serpong) gracia puteri, eunike; nova putra, aditya; m. nawangwulan, irma; nurfitriana, siti
LIAISON JOURNAL OF BEST Vol. 3 No. 1 (2024): VOL III
Publisher : IULI Publisher

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Abstract

The aim of this research is to observe the impact of Instagram Advertising, and Food Quality to Revisit Intention at Kungfu Kebab Serpong. This research was conducted in Kungfu Kebab Serpong. It is a restaurant in Serpong which sells premium Turkish kebab. The design of this research is using descriptive and quantitative research which shows the correlation between variables. The technique of collecting data was done using questionnaire to 113 respondents. The technique of analysing data was done using structural equation modelling (SEM) by SPSS statistics 26 and AMOS software version 24. The result of this research shows that the Instagram Advertising shown very weak influence with 0.373 to Revisit Intention. The Food Quality has a positive and significant impact of 0.829 to Revisit Intention. It means that the correlation between Instagram Advertising slightly influence but not significant toward Revisit Intention. However, the correlation between Food Quality shown significant or strong influence to Revisit Intention at Kungfu Kebab Serpong. Keywords: Instagram Advertising, Food Quality, Revisit Intention
Service Quality and Promotion Impact on Purchasing Decisions and Consumer Satisfaction in Using Aqua Bottled Water by PT Tirta Investama in Gebang Purworejo District Lestari, Tri Wahyu; Nurjaya, Nurjaya; Merdiani, Wentri; Nova Putra, Aditya; Rizky, Nur Ainiyah Dini
Majalah Ilmiah Bijak Vol. 21 No. 2: September 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v21i2.4330

Abstract

This research aims to determine the influence of service quality and promotion on purchasing decisions which have an impact on consumer satisfaction in using Aqua bottled water produced by PT Tirta Investama in the Gebang Purworejo District Area. The method used is explanatory research with a sample of 96 respondents. The analysis technique uses statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this research are that service quality has a significant positive effect on purchasing decisions by 29.1%, the hypothesis test shows a significance of 0.000 <0.05. Promotion has a significant positive effect on purchasing decisions by 46.2%, hypothesis testing obtained a significance of 0.000 < 0.05. Service quality and promotion simultaneously have a significant positive effect on purchasing decisions by 49.6%, the hypothesis test obtained a significance of 0.000 <0.05. Purchasing decisions have a significant positive effect on consumer satisfaction of 30.1%, hypothesis testing obtained a significance of 0.000 <0.05.
Co-Authors Ayu Wahyuningputri, Rode gracia puteri, eunike Hargiani, Fransisca Xaveria Lestari, Tri Wahyu Levyta, Farah m. nawangwulan, irma Nurbaeti Nurbaeti nurfitriana, siti NURJAYA NURJAYA, NURJAYA Pantja Djati, Sundring Rizky, Nur Ainiyah Dini Wahyuningputri, Rode Ayu Wentri Merdiani Willy Arafah, Willy