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All Journal International Journal of Artificial Intelligence Research Ekono Insentif Majalah Ilmiah Bijak Jurnal Pengabdian Dharma Laksana Res Nullius Law Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Society: Jurnal Pengabdian Masyarakat MASALIQ: Jurnal Pendidikan dan Sains Jurnal Riset Multidisiplin Edukasi Indonesian Journal of Social Science and Education
Wentri Merdiani
Universitas Wanita Internasional
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Role of Competitive Advantage and Customer Relationship Management in Increasing Interest in Staying Back at Non-Star Hotels in Covid 19 Era Wentri Merdiani; Umi Narimawati; Dewi Indriani Jusuf
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2295

Abstract

Indonesian nonstar hotel offers guest satisfaction, especially in terms of rooms and food. The hotel level competition is also getting higher. Guests will be more likely to choose the cheaper promotional price offered by the new hotel. However, hotels can improve the quality of their services, so prices will no longer affect guests. Hotel competitors will not always be able to provide cheap prices, because they also have to be able to cover increasingly expensive operational costs. As well as establishing business relationships with travel agents. It is recommended that employees always build a good information system and be able to solve any problems based on existing information systems. The speed of processing data in providing information and the level of ability to store data must be increased. In establishing familiarity with tourists (customer intimacy), Indonesian nonstar hotels are asked to improve the quality of service to match the expectations of tourists. In this study, we examine how CRM and competitive advantage will later increase tourist confidence in the post-Indonesian tourism destinations and industry Covid-19. Non-star hotels in the city of Bandung need reliable communication actors, both from industry the tourism sector as well as the local government that can convince and guarantee that the tourism can be relied on to improve people's welfare and increase national economy.
PENGARUH EXPERIENTIAL MARKETING PADA MINAT BELI ULANG KONSUMEN CAFE DAN RESTO KOTA BANDUNG MELALUI CITRA PERUSAHAAN DAN STRATEGI DISPERSI HARGA wentri merdiani; Andre Suryaningprang
Ekono Insentif Vol 13 No 1 (2019): Ekono Insentif
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah IV

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (244.828 KB) | DOI: 10.36787/jei.v13i1.66

Abstract

Kegiatan wisata yang ada di Kota Bandung begitu bervariasi, sehingga dapat mendorong banyaknya usaha bermunculan. Pertumbuhan cafe dan restoran di Jawa Barat, khususnya di Bandung sangat pesat dibandingkan dengan daerah lainnya. Café sendiri merupakan usaha yang tergabung kedalam hospitality industry. Peningkatan jumlah café tersebut berhubungan erat dengan peningkatan tren permintaan dan penawaran atas sektor hospitality industry, pergeseran pola hidup masyarakat dan kebijakan pemerintah yang mendukung iklim investasi untuk pengembangan hospitality industry. Hal tersebut selain membuka peluang juga memunculkan permasalahan baru yaitu tingkat persaingan di restoran dan cafe di kota Bandung sangat ketat, yang mengerucut kepada penurunan: jumlah pelanggan cafe & resto selama 6 bulan terakhir, minat konsumen berkunjung ke cafe & resto dan rekomendasi konsumen untuk berkunjung ke café. Untuk itu dirumuskan penelitian verifikatif untuk mengetahui pengaruh experiential marketing terhadap minat beli melalui strategi disperse harga dan citra perusahaan pada café di kota Bandung, menggunakan consecutive sampling dan path analysis untuk menguji hipotesis yang diolah melalui software XLSTAT. Hasil penelitian menunjukkan ada pengaruh experiental marketing pada minat beli melalui strategi dispersi harga dan citra perusahaan.
Tax Avoidance Analysis With Thin Capitalisation Andre Suryaningprang; Andhika Mochamad Siddiq; Dewi Yuliati Indah; Wentri Merdiani
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.5599

Abstract

This study aims to analyze thin capitalization which is used as a way of tax avoidance. This study uses independent variables, namely multinational, managerial ownership, audit committee, while the control variables are effective tax rates, profit growth, return on assets, firm size, current ratio, capital intensity, and inventory intensity. The population of this study consisted of all non-financial companies listed on the Indonesia Stock Exchange from 2015-2019. The sample of this research is multinational non-financial companies which means having subsidiaries outside Indonesia. The statistical method used in this research is multiple linear regression analysis. The results of this study indicate that multinationality, managerial ownership, and audit committee have no significant effect on thin capitalization. As for the control variables, return on assets and firm size have a significant effect on thin capitalization.
Leadership Style Based on Competency and Talent Management in Higher Education In Responding to “Independent Campus” Policy Mulyadi Suhardi; Wentry Merdiani
International Journal of Artificial Intelligence Research Vol 6, No 1.1 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.1.582

Abstract

This research is aimed at knowing the effect of leadership style based on competency and talent management in higher education  in responding to “Independent Campus” policy as well as the elements of changes that occur in the whole system of the higher education institution. The methods used a systematic secondary data searching, meta analysis and survey. There are 100 respondents are selected using simple random sampling. The analysis procedure is path analysis. The research findings show that there are three  main category changes in Indonesian  higher education institution concerning with first. learning model and student affairs; second, science and technology; third, higher education institutions and their resources. Further more,  leadership style based on competency and talent management affects significantly on response to the “Independent Campus” policy  both partially and simultaneously. In conclusion, leadership style based on competency and talent management can contribute in enhancing the capabilities of the leaders among the higher institutions in Indonesia to respond the changes relating to the government policy of Independent Campu
Pembekalan Inkubasi Bisnis dalam Peningkatan SDM Berbasis Wirausaha serta Pendampingan Aspek Hukum Kewirausahaan guna Terwujudnya Masyarakat Madani dalam Perspektif Terwujudnya Pembangunan Berkelanjutan bagi Masyarakat Desa Balegede Cianjur Wentri Merdiani; Mulyadi Suhardi; Dadang Munandar; Diah Pudjiastuti; Banyu Saputra
Jurnal Pengabdian Dharma Laksana Vol 5, No 2 (2023): JPDL (Jurnal Pengabdian Dharma Laksana)
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/j.pdl.v5i2.21501

Abstract

Dalam memacu gerak pembangunan nasional untuk meningkatkan kesejahteraan masyarakat diperlukan pertumbuhan ekonomi yang meningkat dan distribusi pendapatan yang merata. Desa Balegede merupakan salah satu desa yang berada di kecamatan Naringgul, kabupaten Cianjur-Jawa Barat. Desa Balegede sebagai salah satu kecamatan di Naringgul Kabupaten Cianjur tentunya merupakan wilayah yang wajib disentuh dengan kegiatan-kegiatan yang dapat meningkatkan sumber daya manusia berbasis wirausaha. Hal ini karena sumber pendapatan maupun mata pencaharian masyarakat berasal dari berdagang atau menjadi petani kopi. Namun dalam hal pengembangan usaha masih dianggap kurang dikarenakan keterbatasan kemampuan pengetahuan untuk mengembangkan bisnisnya. Direktorat Penelitian dan Pengabdian Kepada Masyarakat dan Kajian Wanita International Women University melaksanakan tri dharma perguruan tinggi melalui pengabdian kepada masyarakat. Melalui kegiatan pembekalan ini dirasakan sangat membantu Desa Balegede dalam mewujudkan masyarakat madani dalam perspektif terwujudnya pembangunan berkelanjutan melalui pembekalan inkubasi bisnis yang memberikan manfaat dan berguna untuk peningkatkan mutu dan kualitas semua pihak yang terlibat. Berdasarkan hasil kegiatan pengabdian tersebut, dalam upaya mencapai masyarakat sejahtera diperlukan kerjasama semua pihak dan partisipasi aktif dari masyarakat untuk menciptakan dan menjadi wirausaha yang bermanfaat bagi masyarakat.
Service Quality and Promotion Impact on Purchasing Decisions and Consumer Satisfaction in Using Aqua Bottled Water by PT Tirta Investama in Gebang Purworejo District Lestari, Tri Wahyu; Nurjaya, Nurjaya; Merdiani, Wentri; Nova Putra, Aditya; Rizky, Nur Ainiyah Dini
Majalah Ilmiah Bijak Vol. 21 No. 2: September 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v21i2.4330

Abstract

This research aims to determine the influence of service quality and promotion on purchasing decisions which have an impact on consumer satisfaction in using Aqua bottled water produced by PT Tirta Investama in the Gebang Purworejo District Area. The method used is explanatory research with a sample of 96 respondents. The analysis technique uses statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this research are that service quality has a significant positive effect on purchasing decisions by 29.1%, the hypothesis test shows a significance of 0.000 <0.05. Promotion has a significant positive effect on purchasing decisions by 46.2%, hypothesis testing obtained a significance of 0.000 < 0.05. Service quality and promotion simultaneously have a significant positive effect on purchasing decisions by 49.6%, the hypothesis test obtained a significance of 0.000 <0.05. Purchasing decisions have a significant positive effect on consumer satisfaction of 30.1%, hypothesis testing obtained a significance of 0.000 <0.05.
Assistance in Coffee-Based Food Creation with Techno Kopi Bringka : IT-Based Coffee Processing MSMEs in Balegede Village, Naringgul Subdistrict, Cianjur Regency Merdiani, Wentri; Mulyadi, Mulyadi; Hartati, Tuti
Society : Jurnal Pengabdian Masyarakat Vol 4, No 1 (2025): Januari
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v4i1.476

Abstract

This assistance program aims to enhance the economic capacity of coffee processing SMEs, particularly the Techno Kopi Bringka MSME, in Balegede Village, Naringgul Subdistrict, Cianjur Regency. The program focuses on product diversification, the application of modern technology, and managerial training. Balegede Village boasts 500 hectares of coffee plantations, offering significant potential for the development of a coffee-based creative economy. The program incorporates the use of modern production technologies, including grinding, drying, and coffee roasting machines, alongside information technology systems for management and e-commerce. A participatory approach is adopted, actively involving the community in all stages, from planning to evaluation. The program outcomes demonstrate a twofold increase in the production capacity of Techno Kopi Bringka MSME, resulting in the creation of various innovative coffee-based products, such as snacks, processed beverages, and other derivatives. Furthermore, SME market access has been expanded through digital marketing and e-commerce platforms. The program also successfully improved managerial skills, operational efficiency, and SME income, with a projected sales increase of up to 50%. Through the implementation of IT-based management systems and product diversification, Techno Kopi Bringka MSME has successfully reached broader markets, both domestic and international. This program underscores how the integration of technology and innovation can drive sustainable local economic growth, enhance SME competitiveness, and strengthen the coffee-based creative economic ecosystem in Balegede Village, delivering both economic and social benefits to the local community.
PERAN HUKUM DALAM PENINGKATAN KESEJAHTERAAN MELALUI EKONOMI BERBASIS KEADILAN: Role Of Law In Enhancing Welfare Through A Justice-Based Economy Merdiani, Wentri; Ruslina, Elli
Res Nullius Law Journal Vol. 7 No. 1 (2025): Volume 7 No 1 Januari 2025
Publisher : Fakultas Hukum Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/rnlj.v7i1.15524

Abstract

Social justice is a fundamental principle in achieving welfare as mandated by Pancasila and the 1945 Constitution. However, socio-economic inequality and uneven wealth distribution remain significant challenges in Indonesia. This study aims to analyze the role of law in supporting welfare improvement through a justice-based economy. Using normative research methods and a qualitative approach, this study evaluates legislation, government policies, and relevant legal practices in realizing social justice principles. The findings indicate that law plays a strategic role in reducing social inequality and ensuring equitable wealth distribution through policies such as agrarian reform, progressive taxation, MSME empowerment, and workers' rights protection. However, the implementation of these policies is often hindered by weak law enforcement, bureaucratic inefficiency, and corruption. Strengthening law enforcement, reforming bureaucracy, and increasing community involvement in policy oversight are crucial steps. This study highlights that synergy between the government, private sector, and society is necessary to create a legal system that supports an inclusive and socially just economy.
Strategi Pemasaran Business Model Canvas (BMC) Studi Kasus Pada Usaha Kasur Karpet (SURPET) Labib Store Febia Yulia Rukmana; Wentri Merdiani
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 9 (2025): Jurnal Riset Multidisiplin Edukasi (Edisi September 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i9.950

Abstract

Penelitian ini bertujuan untuk menganalisis dan mendeskripsikan penerapan Business Model Canvas (BMC) sebagai strategi pemasaran pada UMKM Labib Store yang bergerak di bidang produksi dan penjualan surpet (kasur karpet multifungsi). Latar belakang penelitian ini didorong oleh rendahnya pertumbuhan penjualan yang hanya mencapai 2% per bulan, lebih rendah dari rata-rata pertumbuhan UMKM kreatif nasional sebesar 5,6% per tahun. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus, di mana data dikumpulkan melalui wawancara mendalam, observasi, dan dokumentasi. Analisis data dilakukan dengan teknik reduksi data, penyajian data, dan penarikan kesimpulan, serta diuji keabsahannya melalui triangulasi sumber dan metode.Hasil penelitian menunjukkan bahwa penerapan sembilan elemen BMC membantu Labib Store dalam memetakan segmen pelanggan, merumuskan proposisi nilai, memperluas saluran distribusi, memperkuat hubungan pelanggan, serta mengoptimalkan sumber daya dan kemitraan strategis. Rekomendasi yang diberikan meliputi optimalisasi digital marketing, pengembangan produk berbasis tren konsumen, dan diversifikasi saluran distribusi. Model bisnis berbasis BMC yang dihasilkan diharapkan mampu meningkatkan daya saing, memperluas pangsa pasar, dan mendukung pertumbuhan usaha yang berkelanjutan.
Pengaruh Citra Merek dan Pemasaran Digital melalui Hubungan Pemasaran pada Keputusan Pembelian Apotek di Kota Bandung Gunawan, Andi; Merdiani, Wentri
MASALIQ Vol 5 No 4 (2025): JULI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/masaliq.v5i4.6287

Abstract

The increasingly intense competition in the pharmacy industry, particularly in urban areas such as Bandung, demands that business actors adopt effective marketing strategies to attract and retain customers. This study aims to analyze the influence of brand image, digital marketing, and relationship marketing on consumer purchasing decisions in pharmacies across Bandung. A quantitative approach was employed, with data collected through surveys and statistical analysis used to examine the relationships among variables. Respondents consisted of pharmacy consumers located throughout Bandung. The analysis revealed that consumer perceptions of brand image (index score: 74), digital marketing (72), and relationship marketing (76) were within the high to moderate categories, while the purchase decision index stood at 71. Brand image had a significant influence on relationship marketing, accounting for 52.1%. Additionally, digital marketing contributed 29.2% and relationship marketing 30.5% to purchasing decisions. The indirect effects of brand image and digital marketing via relationship marketing were found to be greater than their direct effects. These findings confirm that relationship marketing significantly mediates the influence of brand image and digital marketing on purchasing decisions. Therefore, building trust through strengthening brand image, optimizing digital media, and fostering personalized consumer relationships are key strategies for enhancing loyalty and purchase decisions in the pharmacy sector.
Co-Authors Andi Gunawan Andre Suryaningprang Annisa Aslamiy Asti Pratiwi Banyu Saputra Dadang Munandar Dewi Indriani Jusuf Diah Pudjiastuti Elli Ruslina Farah Ainun Agustin Febia Yulia Rukmana Indah, Dewi Yuliati Lestari, Tri Wahyu Mulyadi Mulyadi Mulyadi Suhardi Nova Putra, Aditya NURJAYA NURJAYA, NURJAYA Rizky, Nur Ainiyah Dini Siddiq, Andhika Mochamad Tuti Hartati Umi Narimawati Yeni Juniarti