Zheika Zamelia
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Perancangan Ulang Tata Letak Toko Ritel Cahaya Abadi Dengan Pendekatan Activity Relationship Chart (ARC) Dinda Dauty; Dian Fajria Syahwidyanti; Zheika Zamelia; Natalia Yohana Putri; Fauzan Ariq
Jurnal Teknologi Pangan dan Ilmu Pertanian Vol. 2 No. 2 (2024): Juni : Jurnal Teknologi Pangan dan Ilmu Pertanian
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jtpip-widyakarya.v2i2.3284

Abstract

Indonesia has quite rapid development of the retail business. This requires actors who have retail businesses to be involved in consumer purchasing decisions. There are several factors that influence consumer purchasing decisions, one of which is a good and strategic layout of facilities. Cahaya Abadi is a shop that runs a retail business. Cahaya Abadi Store provides various products for daily consumer needs. This research was conducted using the Activity Relationship Chart (ARC) method and Total Closeness Rating (TCR) calculations in data processing. The research uses the Activity Relationship Chart (ARC) method and Total Closeness Rating (TCR) calculations. This research uses primary and secondary data and the methods used are qualitative and quantitative methods. The layout is based on providing convenience for consumers in shopping and it is hoped that consumers will have an efficient and effective time in shopping.
Analisis Pemasaran Dan Kelayakan Bisnis Jamur Tiram Di Kabupaten Bogor Doni Sahat Tua Manalu; Vela Rostwentivaivi; Dinda Dauty; Muhammad Rifa Zainur Ridha; Dian Fajria Syahwidyanti; Andi Dhiya Khalidah Zaenal; Zheika Zamelia
Jurnal Teknologi Pangan dan Ilmu Pertanian Vol. 2 No. 2 (2024): Juni : Jurnal Teknologi Pangan dan Ilmu Pertanian
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jtpip-widyakarya.v2i2.3335

Abstract

Horticulture can be interpreted as one of the agricultural subsectors that bridges the gap between production and consumption in Indonesian society. Horticultural commodities consist of vegetables, fruit, ornamental plants and medicinal plants. One of the horticultural commodities is mushrooms. Mushroom commodities have quite high consumption value in Indonesia. The demand for mushrooms continues to increase, but the availability of inputs is still inadequate and farmers still rely on marketing institutions, which is still an obstacle for mushroom entrepreneurs to meet consumer demand. Based on these problems, it is necessary to add mushroom cages so that the level of mushroom productivity continues to increase and an efficient marketing channel is needed so that all actors involved in the marketing channel can benefit each other. Research uses qualitative and quantitative methods. The data sources used are primary and secondary data. The analysis results from the business feasibility study can be run properly and inefficient marketing channels are found in channel 3.