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The Influence Of E-Servicescape on Behavioral Intention with Customer Satisfaction As A Mediating Variable (Survey of active users of Pegipegi mobile application in Indonesia) Rahayu, Ismi; Pandia, Suka Prayanta; Siswhara, Gita
SABA: Journal of Tourism Research Vol 2, No 1 (2024): Saba : Journal of Tourism Research
Publisher : Universitas Pendidikan Indonesia (UPI)

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Abstract

A service in the field of hospitality and tourism depends largely on the level of visits of customers who have different needs, desires, and characteristics. In taking an action, behavioral intention becomes a direct determinant of consumer behavior that connects consumers with themselves with actions that will be carried out in accordance with consumer wishes and expectations that they will show in the future. Behavioral intention is closely related to customer satisfaction because the satisfaction felt by consumers will have an impact on attitudes towards products or services and consumer purchases in the future. There have been many empirical studies that state that behavioral intention and customer satisfaction can show the superior power of the company. Based on the above, conducting research on behavioral intention will greatly help the company in maintaining excellence and maintaining the company's existence. The purpose of this study is to obtain an overview and influence of the e-servicesape on behavioral intention with customer satisfaction as a mediating variable in active users of Pegipegi mobile application in Indonesia. The research method used is a quantitative method with descriptive and verifiative research types. The study was conducted by setting a sample of 384 application users through questionnaires as data collection. The study used SEM (Structural Equation Model) analysis techniques with AMOS 20.0 software and SPSS for windows version 25.0. Tests that have been conducted suggest that e-servicescape has a significant influence simultaneously on behavioral intention with customer satisfaction as a mediation variable.
UPAYA DESA WISATA CIREUNDEU DALAM MEWUJUDKAN PARIWISATA BERKELANJUTAN DAN MENJAGA KEARIFAN LOKAL Muslimah, Regalia Arsyika; Azzahra, Savira Tia; Andani, Radita Tullia; Prasetyo, Mahrandra Ravlyadi; Andari, Rini; Khaerani, Rijal; Pandia, Suka Prayanta
Jurnal Planoearth Vol 10, No 1 (2025): Februari
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpe.v10i1.28681

Abstract

Abstrak: Desa Wisata Cireundeu menerapkan prinsip pariwisata berkelanjutan dengan mengintegrasikan aspek lingkungan, sosial, dan ekonomi untuk menjaga kelestarian alam dan budaya lokal. Penelitian ini bertujuan untuk mengeksplorasi upaya desa dalam menghadapi tantangan pariwisata massal, seperti over-tourism, serta menjaga keberlanjutan pariwisata melalui kebijakan pengendalian jumlah wisatawan, penggunaan energi terbarukan, dan pelatihan budaya lokal. Metode yang digunakan adalah pendekatan deskriptif kualitatif, dengan analisis terhadap kebijakan dan program edukasi untuk wisatawan. Hasil penelitian menunjukkan bahwa Desa Wisata Cireundeu berhasil menciptakan model pariwisata yang mendukung perekonomian lokal, melibatkan masyarakat dalam pengelolaan pariwisata, serta berkontribusi pada pelestarian alam dan budaya untuk generasi mendatang.Abstract: Cireundeu Tourism Village applies the principle of sustainable tourism by integrating environmental, social, and economic aspects to preserve local nature and culture. This study aims to explore the village's efforts in facing the challenges of mass tourism, such as over-tourism, and maintaining tourism sustainability through policies to control the number of tourists, use of renewable energy, and local cultural training. The method used is a qualitative descriptive approach, with an analysis of policies and educational programs for tourists. The results of the study show that Cireundeu Tourism Village has succeeded in creating a tourism model that supports the local economy, involves the community in tourism management, and contributes to the preservation of nature and culture for future generations.