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All Journal Journal of Creative Student Research Jurnal Penelitian Ekonomi Manajemen dan Bisnis Morfologi : Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya
Dariz Radyananda Barus
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Arts Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences Transportation

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Bahasa Gaul Dan Pengaruhnya Terhadap Penggunaan Bahasa Indonesia Dariz Radyananda Barus; Sinta Engelika; Sasti Permata; Balqis Balqis; Veri Febrian; Fitriani Lubis
Morfologi : Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya Vol. 1 No. 6 (2023): December : Morfologi : Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/morfologi.v1i6.120

Abstract

Language is very important for human life because through it they can communicate with each other. Language is also used to communicate one's ideas, concepts, opinions, feelings and thoughts to other people. as well as a tool for personal growth and interaction with others. This research aims to find out how important it is to use Indonesian properly and correctly, what causes the widespread use of slang, especially among teenagers, and how slang influences the use of Indonesian. In processing the data in this article, the literature study method was used to study various literature. Slang has caused the decline of good and correct Indonesian language martabak. Today's society has been influenced by technological advances which have triggered the emergence of slang. National identity and Indonesian as an official language must be strengthened so that it is not influenced by slang.
Tantangan dan Strategi Pemasaran UMKM di Era Teknologi dan Digitalisasi Dariz Radyananda Barus; Handika Natanael Simamora; Michael Glora Surya Sihombing; Josua Panjaitan; Lenti Susana Saragih
Journal of Creative Student Research Vol. 1 No. 6 (2023): Desember : Journal of Creative Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsrpolitama.v1i6.3031

Abstract

The research uses a library study method which prioritizes literature review. This research was created with the aim of finding out the challenges and strategies in developing MSME businesses in the era of technological progress and digitalization. Digitalization is currently very important for MSME entrepreneurs, because increasingly advanced technology opens up great opportunities for MSME entrepreneurs to develop their business. However, even though there has been much progress, there are still challenges that MSMEs must face regarding the development of digitalization. Through the digital era, MSME marketing strategies and systems must be able to utilize their potential to the maximum extent possible in order to compete and develop sustainably. Manufacturers are getting closer to the daily lives of their consumers through contemporary marketing strategies in the current era of digitalization. Digital media strategy is a good choice because the marketing channel chain will get shorter. Since market control can be measured by share ownership, businesses should maintain share ownership as one of their strategies. An ineffective business strategy will result in losses for the business.
Analisis Pengaruh Harga dan Kualitas Produk terhadap Permintaan Produk Kerupuk Opak UD. KARYA BERSAMA Yuliana Simbolon; Dariz Radyananda Barus; Sasti Permata; Aurora Elise Putriku
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 4 No. 2 (2025): Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v4i2.4995

Abstract

This study aims to analyze the influence of price and product quality variables on the demand for Kerupuk Opak at UD. Karya Bersama. This research is a quantitative study utilizing primary data collected through questionnaires distributed to 30 customers, using a saturated sampling technique. Data collection methods include questionnaires and literature studies. Instrument testing consists of validity and reliability tests, while classical assumption tests include normality, heteroscedasticity, and multicollinearity tests. Data were analyzed using multiple linear regression with the help of SPSS version 26. The results show that the price variable does not have a significant effect on product demand (tvalue = -0.253 < ttable = 1.70329; significance > 0.05), whereas the product quality variable has a significant effect on product demand (tvalue = 5.391 > ttable = 1.70329; significance < 0.05). Simultaneously, price and product quality significantly influence product demand (Fvalue = 65.853 > Ftable = 3.35; significance = 0.000 < 0.05).
Co-Authors Aurora Elise Putriku Balqis Balqis Fitriani Lubis Handika Natanael Simamora Josua panjaitan Lenti Susana Saragih Michael Glora Surya Sihombing Sasti Permata Sinta Engelika Veri Febrian Yuliana Simbolon