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All Journal Morfologi : Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya Jurnal Media Akademik (JMA)
Lailatul Mufarihah
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Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Analisis Gaya Bahasa Dalam Iklan Komersial Minuman Berkarbonasi Filud Jeannity Lignuma; Sasabila Alfi Rahmatin; Lailatul Mufarihah; Zanul Muttaqin; Eni Nurhayati
Morfologi : Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya Vol. 2 No. 1 (2024): February : Morfologi : Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/morfologi.v2i1.332

Abstract

Advertisements for soft drinks are less clear because they use economy of words. Noting that the arrangement and choice of diction, as well as the accuracy of punctuation, are advertising styles or features that must be paid attention to if the advertisement is to be closer to the audience. Theories such as word economy and language variety are the focus of the author's research. Advertisements for fizzy drinks such as Coca-Cola, Sprite, and Fanta are used. The first advertisement has a persuasive, informative and reminiscent impression. However, the language style used in the advertisement depends on the purpose of the advertisement and the person being spoken to. Different uses, formalities, and means of language. In advertising, icons, symbols, models and texts are identified through language analysis. The aim or intent of advertising is expressed by verbal media, such as language, and non-verbal media, such as images, colors and models. Images and models, which are visual representations of product offerings, consist of model expressions, symbols, or icons used as markers to attract customer attention.
PENCEGAHAN KORUPSI MIKRO MANIPULASI TUGAS AKADEMIK SEBAGAI UPAYA PENDIDIKAN KARAKTER ANTI KORUPSI DI UNIVERSITAS PGRI DELTA SIDOARJO Sasabila Alfi Rahmatin; Ari Amalia Rossiana; Lailatul Mufarihah; Yuliana
Jurnal Media Akademik (JMA) Vol. 3 No. 7 (2025): JURNAL MEDIA AKADEMIK Edisi Juli
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/v3i7.2621

Abstract

Penelitian ini mengkaji fenomena manipulasi tugas akademik sebagai bentuk korupsi mikro di lingkungan perguruan tinggi, khususnya di Universitas PGRI Delta Sidoarjo. Korupsi mikro yang dimaksud mencakup tindakan seperti plagiarisme, penggunaan jasa joki, menyontek, titip absen, dan penyalahgunaan teknologi penulisan otomatis, yang semakin dianggap lumrah oleh mahasiswa. Melalui pendekatan kualitatif deskriptif dan pengumpulan data melalui studi literatur serta kuesioner daring, penelitian ini mengidentifikasi bentuk-bentuk manipulasi yang lazim terjadi, faktor penyebabnya, serta strategi pencegahan yang relevan. Hasil penelitian menunjukkan bahwa faktor internal seperti kurangnya pemahaman terhadap integritas akademik dan faktor eksternal seperti tekanan akademik serta lemahnya penegakan aturan turut mendorong perilaku manipulatif. Untuk itu, diperlukan strategi preventif yang komprehensif, termasuk pelatihan akademik, edukasi etika, pembagian tugas yang adil, serta kebijakan institusional yang tegas. Penanaman nilai karakter antikorupsi melalui pendekatan berbasis pengalaman nyata juga terbukti efektif dalam membentuk integritas mahasiswa secara berkelanjutan. Penelitian ini menegaskan pentingnya pendidikan karakter sebagai fondasi dalam menciptakan budaya akademik yang jujur dan berintegritas di era digital.
Co-Authors Ari Amalia Rossiana Eni Nurhayati Filud Jeannity Lignuma Sasabila Alfi Rahmatin Yuliana Yuliana Zanul Muttaqin