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All Journal Jurnal Riset Ekonomi dan Akuntansi Morfologi : Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya
Anisa Dwi Kiswati
Unknown Affiliation
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

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Analisis Penggunaan Kata Baku dan Tidak Baku Dalam Media Sosial Parulian Sibuea; Anisa Dwi Kiswati; Dwi Riyanti
Morfologi : Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya Vol. 2 No. 4 (2024): August : Morfologi : Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/morfologi.v2i4.837

Abstract

Language is a national identity used in interaction. Humans need language as a means of communication. Language is very important for human communication because through it they can interact and talk about anything. Almost every region in Indonesia uses its language in various aspects of life. To be a good, correct and easy to understand language, a unified language must have a clear structure and standard words. Indonesian is the official language of our country, Indonesia. With advances in information technology, people can communicate so quickly throughout the world, spanning countries and continents. This research aims to find out how many social media users still use Indonesian incorrectly.
Analisis Faktor-Faktor yang Mendorong Konsumen Berbelanja di Shopee Anisa Dwi Kiswati; Arpidah Ayu Syafitri; Hidayah Nabila Asnur; Yenni Samri Juliati Nasution
Jurnal Riset Ekonomi dan Akuntansi Vol. 3 No. 1 (2025): JURNAL RISET EKONOMI DAN AKUNTANSI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrea-itb.v3i1.2832

Abstract

Digital transformation (digitization) has penetrated almost all lines of people's lives, one of which is trade activities. Trading activities in this digital era are expressed by the emergence of e- commerce, one of which is Shopee. Shopee as an e-commerce in Indonesia does not stand alone, but there are other e-commerce that compete to dominate digital trading activities. Intense competition makes every e-commerce company compete to create features and services that are effective, efficient and make it easier to increase consumer transaction numbers. This research aims to find out what factors encourage consumers to shop at Shopee. The approach method used in this research is a quantitative approach involving 30 respondents who filled out a Google Form questionnaire which was distributed to Shopee users. The results of this research show that there are several factors that encourage consumers to shop at Shopee, these factors are social influence, offers and promotions, ease of access, price, trust and security, reviews and ratings, product quality, benefits of shopping at Shopee and service factor.
Co-Authors Arpidah Ayu Syafitri Dwi Riyanti Hidayah Nabila Asnur Parulian Sibuea Yenni Samri Juliati Nasution