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All Journal Jurnal Ilmiah Edunomika (JIE) Jurnal Masyarakat Mengabdi Nusantara Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Lisa K. Wibisono
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health

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Penerapan Pertanian Organik di Lembang Buntu La’bo’ Kecamatan Sanggalangi’ Kabupaten Toraja Utara Desi Ruru; Anes Monika; Mesylin Linggi; Lisa K. Wibisono
ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 1 No. 5 (2023): September : ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aspirasi.v1i5.361

Abstract

The application of organic farming has potential in the agricultural sector. There is a lot of empty land, adequate water sources, good soil conditions. However, it can be seen from the results of the survey we conducted that there is a lack of concern for the surrounding community and inadequate support by good management with human resources even though there is great potential in the area. So we, PKM, act as a driving force, providing understanding to the community regarding the potential that exists in the area.
Pendampingan Strategi Pemasaran Hasil Kreatifitas Pengolahan Media Ramah Lingkungan Panti Asuhan Kristen Tangmentoe Astriwati Biringkanae; Mey Enggane Limbongan; Isak Pasulu; Grace Sriati Mengga; Lisa K. Wibisono
Jurnal Masyarakat Mengabdi Nusantara Vol. 3 No. 2 (2024): Juni : Jurnal Pengabdian Kepada Masyarakat
Publisher : STIPAS Tahasak Danum Pambelum Keuskupan Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58374/jmmn.v3i2.267

Abstract

Community service is one of the three pillars of higher education, aiming to provide solutions to the problems faced by society, including in the aspect of economic empowerment. Panti Asuhan Kristen Tangmentoe is a non-governmental organization located in North Toraja, under the auspices of the Toraja Church. This orphanage has great potential in developing the creativity of its foster children, particularly in their skills in processing eco-friendly materials from bamboo waste. The challenge that arises is how to market the children's creative works. To ensure that these products can be enjoyed by a wider audience and generate positive economic impact, proper guidance is needed in marketing strategies. The stages implemented included product marketing training and mentoring, with evaluations conducted after each phase. This mentoring activity resulted in several positive impacts for Panti Asuhan Kristen Tangmentoe. The foster children and the orphanage staff were able to process bamboo materials into various creative products. These results not only pertained to improved skills and understanding of marketing strategies, but also included social and economic impacts on the orphanage. In terms of marketing, the training participants were able to implement the strategies taught. The products are now being marketed through social media and local e-commerce platforms, receiving positive responses from consumers.
STRATEGI PENGEMBANGAN USAHA PADA TOKO NUGIN DI KECAMATAN REMBON KABUPATEN TANA TORAJA Marsal Samaya; Lisa K. Wibisono; Helba Rundupadang
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 3 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i3.17989

Abstract

MARSAL SAMAYA, 2025 Business Development Strategy at Nugin Store, Rembon District, Tana Toraja. This study aims to determine the business development strategies at Toko Nugin in Rembon District, Tana Toraja Regency. The research method used is a descriptive qualitative approach and SWOT analysis. The data used in this study includes primary and secondary data, with data collection techniques involving observation, interviews, and library studies. The data obtained from the data collection is then analyzed using SWOT analysis to identify the strengths, weaknesses, opportunities, and threats for Toko Nugin in Rembon District. Based on the research findings, the IFAS matrix obtained a total score for strengths and weaknesses of 3.6, as the total score above 2.93 indicates that the internal position of the company is quite strong. The EFAS matrix obtained a total score for opportunities and threats of 3.17, as the total score approaching 4.0 indicates that Nugin Store responds to existing opportunities in an exceptional way and avoids threats in the market. The SWOT matrix results show that the business development strategy is to maintain product quality, sustain service quality to customers, uphold customer trust, add employees at Nugin Store, expand the space or building at Nugin Store, increase the variety of agricultural commodity products, create price promotions or discounts to attract consumers to purchase those goods, enhance marketing strategies through social media by keeping up with technological advancements, and improve the service system so that consumers feel comfortable shopping. Keywords: Development Strategy, SWOT Matrix, IFAS, and EFAS
Co-Authors Anes Monika Biringkanae, Astriwati Desi Ruru Grace Sriati Mengga Helba Rundupadang Isak Pasulu Marsal Samaya Mesylin Linggi Mey Enggane Limbongan