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Digitalisasi Pemasaran Potensi UMKM Desa Mungkung Kabupaten Nganjuk Melalui Peta Digital Tahun 2024 Hendra Maulana; Kurnia Rafif Shanika; Laksamana Zulfikar Satria Decca Harits; Laycha Nazila Supoyo Putri; Maulidia Zalsa Wicahyo Putri; Sharla Putri Aisha
ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 2 No. 4 (2024): Juli: Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aspirasi.v2i4.867

Abstract

MSME traders in Mungkung Village consist of various businesses such as culinary, fashion, agribusiness and automotive. However, many of them do not understand technological advances, which hinder the economic development of local MSMEs. Some MSMEs do not have a logo or brand and only rely on local consumers. Life in Mungkung Village is still very traditional, Group 01 KKNT MBKM is aware of this backwardness and is trying to change it. Therefore, researchers intend to advance Mungkung village so that the village community is technologically literate. This research will focus on digitizing the marketing potential of Mungkung Village MSMEs through digital maps to increase their presence and accessibility. The author uses descriptive qualitative research methods with the concepts of digitalization and marketing. This concept is relevant to what the author is researching. The result of this research is that the author succeeded in increasing the potential of MSMEs in Mungkung village by creating a digital map of MSMEs which can be accessed via an online platform. This program also supports SDGs goal point 8, which relates to decent work and economic growth, by empowering MSMEs.
Dampak Diplomasi Bisbol Amerika Serikat di Kuba Pada Tahun 2014-2016 Anabela Maria Lucia Sinambela; Rio Ferdian Firmansyah; Sharla Putri Aisha; Ario Bimo Utomo
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 9 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i9.8654

Abstract

The relationship between Cuba and the United States initially developed during the colonial period following the Spanish-American War and lasted until 1902. At that time, Cuba was a colony of the United States and formally declared its independence in 1901 after a congress held in the United States. However, following Cuba’s independence, bilateral relations gradually deteriorated, particularly after the 1959 revolution led by Fidel Castro, which transformed Cuba into a communist state. This development raised significant concerns in the United States, particularly regarding Cuba's increasing alignment with the Soviet Union during the height of the Cold War. In response to these geopolitical tensions, the United States sought various strategies to improve its international image, including within the Middle East. One such approach involved the use of sports diplomacy, specifically through baseball, as a means of fostering engagement with Cuba and improving its global reputation. This study aims to examine the impact experienced by Cuba as a result of the baseball diplomacy initiatives conducted by the United States between 2014 and 2016.