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All Journal International Journal of Sustainable Applied Sciences (IJSAS) International Journal of Global Sustainable Research
Olimma Benedette Ngozi
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Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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 1 
Evaluation of Conventional and Digital Broadcast Regulation: Challenges and Prospects in Nigeria Olimma Benedette Ngozi; Michael A. Nzan-Ayang
International Journal of Sustainable Applied Sciences Vol. 1 No. 5 (2023): November 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijsas.v1i5.590

Abstract

This paper tries to evaluate and ascertain the impact of the Nigerian broadcasting system on various broadcasting bodies, the researcher adopted the survey research method to get the sample size of 150 to represent the population of the study a total of 150 questionnaires were distributed to the respondents and 140 or (93.3%) were returned while 10 or (6.6%) questionnaires were not returned. The study findings reveal that the main methods of regulation were monitoring, licensing, sanctioning, and arbitration. It concluded by pointing out that regulations are one tool society uses to monitor media practices and content, and that a nation's political structure dictates the course its laws take. As a result, the report suggested revising the Nigerian Broadcasting Code to strengthen the regulatory body's independence and promote industry diversity and healthy competition.
Influence of Nigerian Home Movies on the Behaviourial Disposition of Nigerian Youths Micheal A. Nza-Ayang; Olimma Benedette Ngozi
International Journal of Sustainable Applied Sciences Vol. 1 No. 5 (2023): November 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijsas.v1i5.596

Abstract

The study examines the impact of Nigerian home moves on Nigerian youth behavior, emphasizing the need for government intervention to restore order and preserve cultural values through education, mobilization, and entertainment. Negative attitudes because of violent movies Therefore, it is recommended that the abundance of local films undergo careful examination prior to production and distribution in order to have a positive influence on Nigerian society as a whole. The proliferation of local films is problematic. we used 200 respondents as our sample size drawn from our research production amuwo-Odofin Local Government Areas (Lagos) to test the variety of interest. Also the survey research method of data collection was employed to generate information on the impact of Nigerian home movies on the youth. Three hypotheses in chapter four, two of The impact of Nigerian home movies on youth was investigated using the survey research method of data collection. In chapter four, there were three hypotheses; two of them passed the test, and one failed due to the violence connected to certain house moves. Tables, straightforward percentages, etc. were used to present the analysisThe study explores the impact of Nigerian home movies on the behavioral patterns of young people in secondary schools and tertiary institutions in Amumo Odofin and Lagos.
Marketers and Avertisers and the Concept Called “Aggressive Marketing Tendency (ATM)” Bethel Chidiebere Uzoagba; Micheal A. Nza-Ayang; Olimma Benedette Ngozi
International Journal of Global Sustainable Research Vol. 2 No. 12 (2024): December 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijgsr.v2i12.2942

Abstract

In recent times, advertisers and marketers have realised that constant exposure to outdoor advertisement increases the tendency of brand familiarity as a result, propels patronage. Okoro (1998:77) supports this when he said that outdoor advertising makes product highly visible to the consumers, thereby enhancing recall-readiness of brand names. This is because the advert message is viewed so many times a day by same people. As a result helps to fix the brand name on the consumers’ mind
Co-Authors Bethel Chidiebere Uzoagba Michael A. Nzan-Ayang Micheal A. Nza-Ayang