International Journal of Global Sustainable Research
Vol. 2 No. 12 (2024): December 2024

Marketers and Avertisers and the Concept Called “Aggressive Marketing Tendency (ATM)”

Bethel Chidiebere Uzoagba (Unknown)
Micheal A. Nza-Ayang (Unknown)
Olimma Benedette Ngozi (Unknown)

Article Info

Publish Date
24 Mar 2025

Abstract

In recent times, advertisers and marketers have realised that constant exposure to outdoor advertisement increases the tendency of brand familiarity as a result, propels patronage. Okoro (1998:77) supports this when he said that outdoor advertising makes product highly visible to the consumers, thereby enhancing recall-readiness of brand names. This is because the advert message is viewed so many times a day by same people. As a result helps to fix the brand name on the consumers’ mind

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Journal Info
International Journal of Global Sustainable Research
Website

Abbrev

ijgsr

Publisher

MULTITECH PUBLISHER

Subject

Humanities Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

Description

International Journal of Global Sustainable Research (IJGSR) is an international, double-blind peer-reviewed, open-access journal published by Multitech Publisher. IJGSR publishes original and full-length articles that reflect cutting-edge research and developments in both theoretical and practical ...