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All Journal Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) International Journal of Sustainable Applied Sciences (IJSAS) International Journal of Global Sustainable Research
Micheal A. Nza-Ayang
Unknown Affiliation
Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Influence of Nigerian Home Movies on the Behaviourial Disposition of Nigerian Youths Micheal A. Nza-Ayang; Olimma Benedette Ngozi
International Journal of Sustainable Applied Sciences Vol. 1 No. 5 (2023): November 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijsas.v1i5.596

Abstract

The study examines the impact of Nigerian home moves on Nigerian youth behavior, emphasizing the need for government intervention to restore order and preserve cultural values through education, mobilization, and entertainment. Negative attitudes because of violent movies Therefore, it is recommended that the abundance of local films undergo careful examination prior to production and distribution in order to have a positive influence on Nigerian society as a whole. The proliferation of local films is problematic. we used 200 respondents as our sample size drawn from our research production amuwo-Odofin Local Government Areas (Lagos) to test the variety of interest. Also the survey research method of data collection was employed to generate information on the impact of Nigerian home movies on the youth. Three hypotheses in chapter four, two of The impact of Nigerian home movies on youth was investigated using the survey research method of data collection. In chapter four, there were three hypotheses; two of them passed the test, and one failed due to the violence connected to certain house moves. Tables, straightforward percentages, etc. were used to present the analysisThe study explores the impact of Nigerian home movies on the behavioral patterns of young people in secondary schools and tertiary institutions in Amumo Odofin and Lagos.
Community Leadership, Development and Broadcast Media Micheal A. Nza-Ayang
International Journal of Sustainable Applied Sciences Vol. 2 No. 2 (2024): February 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijsas.v2i2.1354

Abstract

The main purpose of this research work is to find out the place of the mass media and opinion leaders in community development, using a study of Aniocha-North local government area of Delta State as a case in point. The method employed in gathering information for this study is the survey method of data collection using questionnaire and personal interview as primary sources while the use of journals, books, libraries, schools etc formed the secondary source of at collection. It was discovered that information from the mass media gets to members of Aniocha community through opinion leaders. Lazarfied and others said was true in Anicha community as it related to the community development of the town. Finally, since it is believed by the rural dwellers that mass media has not done any thing positive to change lives, the mass media should create the sense of identification through the propagation of common cultural value and symbol and by giving desirable interpretation of event.
Marketers and Avertisers and the Concept Called “Aggressive Marketing Tendency (ATM)” Bethel Chidiebere Uzoagba; Micheal A. Nza-Ayang; Olimma Benedette Ngozi
International Journal of Global Sustainable Research Vol. 2 No. 12 (2024): December 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijgsr.v2i12.2942

Abstract

In recent times, advertisers and marketers have realised that constant exposure to outdoor advertisement increases the tendency of brand familiarity as a result, propels patronage. Okoro (1998:77) supports this when he said that outdoor advertising makes product highly visible to the consumers, thereby enhancing recall-readiness of brand names. This is because the advert message is viewed so many times a day by same people. As a result helps to fix the brand name on the consumers’ mind
The Place of Broadcast Media and Opinion Leaders in Community Development Micheal A. Nza-Ayang
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 2 (2024): February 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i2.8096

Abstract

The main purpose of this research work is to find out the place of the mass media and opinion leaders in community development, using a study of Aniocha-North local government area of Delta State as a case in point. The method employed in gathering information for this study is the survey method of data collection using questionnaire and personal interview as primary sources while the use of journals, books, libraries, schools etc formed the secondary source of at collection. It was discovered that information from the mass media gets to members of Aniocha community through opinion leaders. Lazarfied and others said was true in Anicha community as it related to the community development of the town. Finally, since it is believed by the rural dwellers that mass media has not done any thing positive to change lives, the mass media should create the sense of identification through the propagation of common cultural value and symbol and by giving desirable interpretation of event.
Co-Authors Bethel Chidiebere Uzoagba Olimma Benedette Ngozi