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All Journal Indonesian Journal of Law and Economics Review Procedia of Social Sciences and Humanities
Mariani, Anti
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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Knowledge Sharing, Knowledge Use, Knowledge Storage For Banking Employee Performance Improvement: Berbagi Pengetahuan, Penggunaan Pengetahuan, Penyimpanan Pengetahuan Untuk Peningkatan Kinerja Karyawan Perbankan Sumartik; hariasih, Misti; Sukma Nirwana, Nihlatul Qudus; Mariani, Anti; Mahendra, Danar Putra
Procedia of Social Sciences and Humanities Vol. 3 (2022): Proceedings of the 1st SENARA 2022
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v3i.341

Abstract

The company's competitive advantage can be seen from the implementation of strategic management of the company's performance where there is a role for dynamic capabilities in achieving sustainability. The main challenge for companies in general is to understand and apply knowledge management in the form of work systems, how to share, use knowledge and store knowledge and dispose of knowledge that is not in line with standard company procedures in the banking industry in Sidoarjo, especially Conventional Rural Banks which are also hit by break-even. Covid pandemic. The research method is quantitative explanatory with a population of 51 Conventional BPRs in Sidoarjo who are members of the Perbarindo banking organization (Association of Bank Indonesia) in the East Java region with 150 employees as a sample using Accidental Sampling questionnaires. The samples that were declared eligible were categorized as Teller, Customer Service, Back Office, Accounting, Marketing, Supervisor, Area Manager. Data were tabulated and analyzed with SEM-PLS Wrap 3.0 software with outer model and inner model analysis. In this study did not care about age and gender as well as education. The results showed that knowledge sharing has a very large effect on employee performance with a significance level of t count greater than t table. Increasing knowledge sharing in the banking industry can be an innovative performance behavior and strategic plan in the context of economic recovery during the Covid 19 Pandemic.
Sustainability of Omnichannel in Banks with Online Service Strategy and Pricing Decisions: Keberlanjutan Omnichannel di Bank dengan Strategi Layanan Online dan Keputusan Harga Indayani, Lilik; Hariasih, Misti; Prapanca , Detak; Mariani, Anti; Mahendra, Danar Putra
Indonesian Journal of Law and Economics Review Vol. 18 No. 3 (2023): August
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v18i3.941

Abstract

This quantitative research explores the optimization of omnichannel banking strategies in conventional Banks in East Java, Indonesia. With a focus on 17 member Banks from the Indonesian Banking Association in the Sidoarjo region, this study aims to analyze the impact of online services (64%) and pricing decisions (34%) on the sustainability of omnichannel initiatives. By connecting all marketing channels on a unified platform, Banks can deliver consistent customer experiences, fostering exceptional closeness and satisfaction leading to enhanced loyalty. However, the lack of awareness among customers about the top management's applied strategies poses a serious challenge in this program. The implications of diverse information, as well as online service and pricing decisions, play a crucial role in the success of the Omnichannel Banking program. The findings of this research provide valuable insights for global scientists and practitioners seeking to leverage omnichannel strategies for sustainable customer engagement in the banking sector. Highlights: Customer-Centric Approach: Omnichannel banking enables a unified customer experience across all platforms, fostering exceptional closeness and satisfaction, leading to enhanced loyalty and retention. Optimizing Online Services: The study reveals that effective online services contribute significantly (64%) to the sustainability of omnichannel strategies, emphasizing the importance of seamless digital interactions. Strategic Pricing Decisions: The research highlights the critical role of pricing decisions (34%) in shaping the success of omnichannel initiatives, emphasizing the need for a well-balanced pricing strategy to drive customer engagement and business growth. Keywords: Omnichannel Banking, Sustainable Strategies, Customer Engagement, Online Services, Pricing Decisions.
Co-Authors Lilik Indayani Mahendra, Danar Putra Misti Hariasih Nihlatul Qudus Sukma Nirwana Prapanca , Detak Sumartik