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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Abdimas Bina Bangsa Indonesian Journal Economic Review (IJER)
Mara, Lusa
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Humanities Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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PENTINGNYA MENENTUKAN PASAR SASARAN SEBELUM MENJUAL PRODUK BAGI USAHA KECIL MENENGAH (UKM) DI KELURAHAN BULUSAN KECAMATAN TEMBALANG KOTA SEMARANG Kuswardani, DC.; Widayat, Guruh Mulia; Mara, Lusa
Jurnal Abdimas Bina Bangsa Vol. 6 No. 1 (2025): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v6i1.1683

Abstract

This Community Service Activity aims to improve the understanding and ability of Small and Medium Enterprises (SMEs) in Bulusan Village, Tembalang District, Semarang City, in determining the right target market before selling products. Determining the target market is a very important strategic step for SMEs to ensure that their products can be accepted and compete in the appropriate market. However, many SMEs still face difficulties in understanding relevant market characteristics and effective segmentation strategies. The method used in this activity is through socialization, with the material provided including an introduction to the concept of segmentation, targeting, and positioning (STP), consumer needs analysis, and determining the target market using a simple and applicable approach. The results of the activity show that SMEs who participate in this program have a better understanding of the importance of the target market, are able to identify potential market segments, and begin to implement more targeted marketing strategies. The impact is an increase in the effectiveness of product marketing and the potential for increasing the competitiveness of their businesses in the local market. This activity is expected to provide a real contribution in supporting the development of SMEs in the Bulusan area, Tembalang District, Semarang City
The Impact of the Free Visiting Hours Policy on Patient Satisfaction: Management Strategies for Ensuring Security, Infection Prevention, and Smooth Clinical Services (Case Study at PANTI RAHAYU Hospital Purwodadi) Mara, Lusa; Teguh, Daniel; Hapsari, Pamungkas; Ardoko, Prono
Indonesian Journal Economic Review (IJER) Vol. 5 No. 2 (2025): October
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v5i2.589

Abstract

The intense competition in the healthcare services industry has pushed hospitals to adopt patient-centered care strategies, one of which is the implementation of a free visiting hours policy. This study aims to (1) analyze the effect of the free visiting hours policy on patient satisfaction levels, and (2) formulate a strategic managerial model to balance this flexibility with fundamental operational pillars: security, Infection Prevention and Control (IPC), and smooth clinical services. Using a quantitative approach with a cross-sectional survey design, data was collected from 120 non-ICU inpatients at PANTI RAHAYU Hospital Purwodadi through purposive sampling. The visiting hours policy variable was measured through perceptions of flexibility and family support, while patient satisfaction was assessed using the five dimensions of service quality (SERVQUAL). Pearson’s Correlation analysis showed a positive, strong, and highly significant relationship (r = 0.715; p < 0.01) between positive perceptions of free visiting hours and overall patient satisfaction. The highest satisfaction dimension was found in Empathy (mean = 4.45), emphasizing that this policy effectively meets patients' psychosocial needs. However, observations and slightly lower scores in the Reliability dimension (mean = 4.05) indicate a potential "managerial paradox," where this marketing asset may risk disrupting clinical workflows. As a solution, this study proposes the "Guided Flexibility" model, a framework that integrates proactive visitor education, the implementation of a Visitor Management System, setting "Priority Service Times," and empowering staff through assertive communication to ensure clinical services, security, and IPC standards are maintained without compromising patient satisfaction.
PENINGKATAN PEMAHAMAN TENTANG PENTINGNYA IMUNISASI MELALUI EFEKTIFITAS KOMUNIKASI PADA TIM PENGGERAK PKK DI KELURAHAN BULUSAN KECAMATAN TEMBALANG KOTA SEMARANG Kuswardani, DC.; Widayat, Guruh Mulia; Mara, Lusa
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 4 (2024): Volume 5 No. 4 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i4.30896

Abstract

Temuan satu kasus positif pada anak perempuan berusia 6 tahun di Kecamatan Manisrenggo, Klaten, mengakibatkan ditetapkannya status Kejadian Luar Biasa (KLB) polio. Penetapan KLB oleh Kementerian Kesehatan, menjadikan setiap Lembaga yang terkait dengan kesehatan menyikapinya dengan melakukan outbreak response immunization (ORI), yaitu pemberian imunisasi polio massal kepada seluruh kelompok rentan. Pelaksanaan kegiatan Sub PIN dan terkait dengan misi pertama kelurahan Bulusan dengan salah satu strategi Program Peningkatan Layanan Kesehatan, diejawantahkan dengan melaksanakan kegiatan yang menuju pada peningkatan rating Kelurahan Sehat. Salah satu cara yang efektif melalui kegiatan posyandu di setiap RW pada masing masing kelurahan.Pemberian Imunisasi kepada bayi dan balita sering mengalami penolakan dari keluarga. Penolakan dari para orangtua itu diketahui muncul di sejumlah daerah salah satu diantaranya adalah kecamatan Tembalang Kota Semarang bahkan ketika pemerintah kota Semarang menyelenggarakan Sub Pekan Imunisasi Nasional (Sub-PIN) Polio di hari pertama Senin (15/1/2024), sejumlah orangtua memilih untuk menandatangani surat penolakan vaksinasi.Sasaran Program Pengabdian Masyarakat tim Magister Manajemen adalah Tim Penggerak PKK khususnya kader Posyandu, Kelurahan Bulusan Kecamatan Tembalang yang menjadi garda terdepan terlaksananya kegiatan Posyandu.Permasalahan yang dicarikan solusi dalam pengabdian masyarakat adalah keterbatasan metode penyampaian informasi kepada khalayak sasaran terkait manfaat pentingnya imunisasi bagi bayi dan balita. Kegiatan ini berupa sosialisasi pada tim penggerak PKK, khususnya kader posyandu tentang bagaimana mengajak khalayak sasaran yang harus mengikuti program imunisasi bagi bayi dan balita berupa dialog interaktif dengan media LCD. Kegiatan Pengabdian kepada Masyarakat menjadi solusi terhadap permasalahan yang dihadapi Tim Penggerak PKK di kelurahan Bulusan terkait dengan mengkomunikasikan pentingnya imunisasi pada khalayak sasaran.
Co-Authors Ardoko, Prono Hapsari, Pamungkas Kuswardani, DC. Teguh, Daniel Widayat, Guruh Mulia