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All Journal Journal TEPAT: Teknologi Terapan untuk Pengabdian Masyarakat
Tahir, Nurfaidah
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Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Engineering Public Health

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Perancangan Company Profile Sebagai Media Informasi Visual Pada Kelompok UMKM Desa Lampoko Kec. Balusu Kab. Barru Indah, A. Besse Riyani; Rusman, Muhammad; Hanafi, Rosmalina; Mardin, Farid; Tahir, Nurfaidah; Handayani, Dwi; Calista, Dea; Ikhsan, Triananda Shafira; Rum, Muhammad Fadel; Nursaid, Muhammad
JURNAL TEPAT : Teknologi Terapan untuk Pengabdian Masyarakat Vol 6 No 2 (2023): Let us Collaborate for Community Issues
Publisher : Faculty of Engineering UNHAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25042/jurnal_tepat.v6i2.427

Abstract

MSMEs are one of the drivers of the economy in Indonesia that can increase people's productivity. However, the problem that most MSMEs experience is in marketing their products. It is still difficult for MSMEs to carry out marketing because they have not maximized visual information media in carrying out marketing activities and expanding networking. This also happened to MSMEs assisted by Lampoko Village, Barru Regency. Several coached MSMEs have not maximized visual information media in carrying out marketing and networking activities. Company profile is a form of visual information media that can be applied to MSMEs so that the business profile of MSMEs can be known and support increased sales. In this service activity, a company profile was designed for the MSME Group assisted by Lampoko Village. The Company Profile is designed to support marketing activities and expand the networking of each MSME. From the results of service activities based on measuring activity achievements, it shows that on average MSMEs understand the function of the company profile and understand the content in it and know how to use the company profile for marketing activities and expanding networking.
Co-Authors A. Besse Riyani Indah Calista, Dea Dwi Handayani Farid Mardin Hanafi, Rosmalina Ikhsan, Triananda Shafira Muhammad Rusman Nursaid, Muhammad Rum, Muhammad Fadel