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All Journal Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia JURNAL RUMPUN MANAJEMEN DAN EKONOMI
Lulu Nazma Lailatul Muchlis
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Agriculture, Biological Sciences & Forestry Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Mathematics Social Sciences

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Pembinaan Dan Pendampingan Pembuatan NIB Oleh Mahasiswa Dalam Rangka Memajukan UMKM Sari Kedelai Sidoarjo Khoirun Nisa; Lulu Nazma Lailatul Muchlis; Naswa Ika Febrianty; Nafia Ilhama Qurratu’aini
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Vol. 3 No. 2 (2024): Juni : Jurnal Hasil Pengabdian Masyarakat Indonesia
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/karunia.v3i2.2155

Abstract

The improvement of micro, small and medium enterprises (MSMEs) plays a significant role in driving the local economy. One of the crucial steps in developing MSMEs is through coaching and mentoring in the licensing process, including the creation of a Business Identification Number (NIB). This study aims to examine the coaching and mentoring conducted by students in making NIBs to advance soybean juice MSMEs in Sidoarjo. This research was conducted using qualitative methods through observations and interviews with Ms. Diah as the owner of the soybean juice business in Gading Fajar Sidoarjo. The results showed that the involvement of students in coaching and mentoring NIB can have a positive impact by increasing the awareness and ability of MSME owners in taking care of their business licenses.
PERSEPSI PENGGUNA SHOPEE MENGENAI MANFAAT REVIEW DAN RATING PADA PRODUK CARGLOSS Naswa Ika Febrianty; Aisya Ayuni Astutik; Lulu Nazma Lailatul Muchlis; Edita Rachma Kamila
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i1.7988

Abstract

Shopee users' perceptions of reviews and ratings on Cargloss products are important in the process of choosing what to buy on online shopping sites. The issue discussed focuses on how users understand and use reviews and ratings as a source of information before purchasing car care products. The purpose of this paper is to assess the role of reviews and ratings in shaping users' views, trust, and confidence in Cargloss products on Shopee. The method employed is a literature review and conceptual analysis of various scientific sources on consumer behavior and e-commerce. The results of the discussion show that reviews are seen as a reflection of the genuine experiences of other users, providing qualitative information about product quality, while ratings function as quantitative indicators for consumers' initial assessments. The combination of reviews and ratings encourages users to be more selective and rational, and increases their trust in the products and sellers on Shopee. Keywords : User Perception, Product Reviews, Product Ratings, E-Commerce, Shopee
Co-Authors Aisya Ayuni Astutik Edita Rachma Kamila KHOIRUN NISA Nafia Ilhama Qurratu’aini Naswa Ika Febrianty