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All Journal Jurnal Bisnis dan Kewirausahaan IECON: International Economics and Business Conference
Andi Sismar
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Economics, Econometrics & Finance

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PERAN SALURAN DISTRIBUSI DALAM MENINGKATKAN VOLUME PENJUALAN PADA TOKO SINAR ANEKA SORONG PAPUA BARAT DAYA Muh. Arif; Andi Sismar
Jurnal Bisnis dan Kewirausahaan Vol. 13 No. 1 (2024): Jurnal Bisnis dan Kewirausahaan
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat (LP3M) Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/jbk.v13i1.4437

Abstract

Distribution channels play a key role in increasing the sales volume of a product or service. Distribution channels involve a series of steps that involve the movement of products from the manufacturer to the consumer. By understanding and managing distribution channels effectively, companies can optimize the sales potential of their products and achieve greater profits. This research aims to determine the role of distribution channels in increasing sales volume. The type of research used is quantitative descriptive, where the author describes the results of observations and analyzes data obtained in the field. Data is analyzed using simple regression analysis methods. The analysis results show that distribution channels have a significant impact on sales volume.
Effectiveness of Local Product Marketing Communication on Consumer Purchase Intention in Sorong Regency Southwest Papua Luvnaya Nazhwa Arifai; Herviana Puspita Cahyati; Sopian; Fajar Kurniawan Lunggu; Rosita Nanda Wulandari; Frisca Tria Ramadhani; Andi Sismar; Anita Kusumawati
IECON: International Economics and Business Conference Vol. 3 No. 1 (2025): International Conference on Economics and Business (IECON-3)
Publisher : www.amertainstitute.com

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Abstract

This study aims to analyze the effectiveness of local product marketing communication on consumer purchase intention. Effective marketing communication is believed to be able to build positive consumer perceptions of local products, which in turn influence purchasing decisions. A quantitative approach was used in this study with a survey method of 150 respondents who are active consumers of local products. The research instrument was a questionnaire compiled based on valid indicators from marketing communication theory and consumer behavior. The results showed that marketing communication has a significant direct influence on consumer purchase intention (p <0.05). This finding confirms the importance of communication strategies in increasing the competitiveness of local products in an increasingly competitive market. The practical implications of this study encourage local business actors to optimize digital communication channels.
Digital Marketing Analysis of Increasing Tourist Visits to Tourism MSMEs in Sorong Regency, Southwest Papua Andi Sismar; Annisa Rosida Salsabila K; Almar Atus Sholeha; Futi Khaturrahmah; Dilla Astuti Ningsih; Imelda Desi Anggraini; Musriani; Hardiman F. Sanaba; Sabaria; Sudirman
IECON: International Economics and Business Conference Vol. 3 No. 1 (2025): International Conference on Economics and Business (IECON-3)
Publisher : www.amertainstitute.com

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Abstract

The purpose of this study was to determine: the effect of digital marketing on increasing tourism visitors. This study uses a quantitative method. The population of this study were tourism MSME actors in the Sorong Regency area of Southwest Papua. The sampling technique was a saturated sample. So the total sample in this study was 150 people. Data analysis in this study was carried out using regression analysis method to evaluate the relationship between the variables studied. The action activities include: distributing questionnaires, collecting and analyzing data and conclusions. The results of this study reveal that digital marketing has a positive and significant effect on increasing the number of visitors to tourism MSMEs.
Co-Authors Almar Atus Sholeha Anita Kusumawati Annisa Rosida Salsabila K Dilla Astuti Ningsih Fajar Kurniawan Lunggu Frisca Tria Ramadhani Futi Khaturrahmah Hardiman F. Sanaba Herviana Puspita Cahyati Imelda Desi Anggraini Luvnaya Nazhwa Arifai Muh. Arif Musriani Rosita Nanda Wulandari Sabaria Sopian Sudirman