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All Journal EKONOMIKA45 IECON: International Economics and Business Conference Research Economics Management and Business
Anita Kusumawati
Unknown Affiliation
Economics, Econometrics & Finance

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Pengaruh Desentralisasi Fiskal, IPM, Panjang Jalan Terhadap Kemiskinan di Papua Anita Kusumawati; Lilis Siti Badriah; Agus Arifin
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 12 No. 1 (2024): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v12i1.3506

Abstract

Poverty is an important problem for each country, both developed and developing countries, including Indonesia. The government continues to strive to reduce poverty levels through various mechanisms such as fiscal decentralization, human capital development and infrastructure development. In Indonesia, Papua is an area that has the highest poverty conditions in Indonesia. This research uses panel data consisting of the provinces of Papua and West Papua for the period 2008-2022. The analysis technique used is panel data regression. The results of the analysis show that special autonomy funds have a positive effect on poverty, HDI and regional spending have a negative effect on poverty. DBH, DAU, DAK, and road length have no effect on poverty levels. The implication of this research is the need to optimize the realization of transfer funds and increase infrastructure development so that it can reduce poverty levels.
Effectiveness of Local Product Marketing Communication on Consumer Purchase Intention in Sorong Regency Southwest Papua Luvnaya Nazhwa Arifai; Herviana Puspita Cahyati; Sopian; Fajar Kurniawan Lunggu; Rosita Nanda Wulandari; Frisca Tria Ramadhani; Andi Sismar; Anita Kusumawati
IECON: International Economics and Business Conference Vol. 3 No. 1 (2025): International Conference on Economics and Business (IECON-3)
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/whhtdh23

Abstract

This study aims to analyze the effectiveness of local product marketing communication on consumer purchase intention. Effective marketing communication is believed to be able to build positive consumer perceptions of local products, which in turn influence purchasing decisions. A quantitative approach was used in this study with a survey method of 150 respondents who are active consumers of local products. The research instrument was a questionnaire compiled based on valid indicators from marketing communication theory and consumer behavior. The results showed that marketing communication has a significant direct influence on consumer purchase intention (p <0.05). This finding confirms the importance of communication strategies in increasing the competitiveness of local products in an increasingly competitive market. The practical implications of this study encourage local business actors to optimize digital communication channels.
Niat Beli Ulang Makanan Organik pada Generasi Z di Kawasan Perkotaan Indonesia anita kusumawati
REMB : Research Economics Management and Business Vol 4 No 1 (2026): REMB : Research Economics Management and Business
Publisher : Universitas Pendidikan Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/remb.v4i1.4056

Abstract

Kesadaran masyarakat terhadap pola hidup sehat semakin meningkat, terutama di kalangan Generasi Z di kawasan perkotaan Indonesia. Produk makanan organik menjadi pilihan karena dianggap lebih sehat, aman, dan ramah lingkungan, namun niat beli ulang masih menghadapi tantangan seperti harga premium, keterbatasan akses, dan pemahaman konsumen yang terbatas. Penelitian ini bertujuan menganalisis faktor-faktor yang memengaruhi niat beli ulang makanan organik pada Generasi Z di perkotaan. Metode penelitian menggunakan pendekatan kuantitatif dengan survei terhadap 210 responden Generasi Z yang pernah membeli makanan organik. Data dikumpulkan melalui kuesioner daring dan dianalisis menggunakan Structural Equation Modeling-Partial Least Squares (SEM-PLS). Hasil penelitian menunjukkan bahwa persepsi kualitas dan persepsi nilai berpengaruh positif signifikan terhadap niat beli ulang, sementara persepsi keadilan harga berpengaruh positif namun tidak signifikan. Persepsi tanggung jawab sosial konsumen juga berkontribusi meskipun dengan pengaruh yang lebih kecil. Temuan ini menegaskan bahwa Generasi Z lebih menekankan kualitas dan manfaat produk dalam mempertahankan konsistensi pembelian. Penelitian ini penting untuk memberikan dasar strategis bagi produsen dan pemasar dalam mengembangkan strategi komunikasi, meningkatkan transparansi nilai produk, serta memperkuat edukasi konsumen guna mendorong pertumbuhan pasar makanan organik di Indonesia.
Co-Authors Agus arifin Andi Sismar Fajar Kurniawan Lunggu Frisca Tria Ramadhani Herviana Puspita Cahyati Lilis Siti Badriah Luvnaya Nazhwa Arifai Rosita Nanda Wulandari Sopian