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All Journal Jurnal Komunikasi Islam HIKMATUNA: Journal for Integrative Islamic Studies Hikmatuna
Silvia Riskha Fabriar
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Religion Arts Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Religious Commodification through Hadis of Siwak and its Halal Branding: Unity of Sciences Perspective Kurnia Muhajarah; Moh. Erfan Soebahar; Noor Safuan Che Noh; Ali Muhtarom; Silvia Riskha Fabriar
Hikmatuna : Journal for Integrative Islamic Studies Vol 8 No 2 (2022): Hikmatuna: Journal for Integrative Islamic Studies, December 2022
Publisher : UIN K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/hikmatuna.v8i2.6297

Abstract

This research is motivated by the idea that commodification is a process of changing the value of a product which previously only had a use value and then becomes an exchange value where the demand for the product is determined by the price, designed by the manufacturer. The formulation of the research problem is how to commodify the religion of siwak products through halal labels and how to analyze media and advertisements related to the religious commodification of siwak products. The research method is libraryresearch. The results showed that currently siwak has turned into toothpaste. Toothpaste has become one of the people's daily needs. The habit of brushing teeth has existed since ancient times and people prefer to use siwak wood. Currently there are several toothpaste products that offer halal products, which contain the siwak content taught by the Prophet Muhammad and have a halal certificate from Indonesian Ulama Council. From the realm of media, technological, media and economic developments play an important role in thereligious commodification. This is also one way of advertising by playing with the psychology of viewers by choosing halal products, it will show high faith.
Religious Commodification through Hadis of Siwak and its Halal Branding: Unity of Sciences Perspective Kurnia Muhajarah; Moh. Erfan Soebahar; Noor Safuan Che Noh; Ali Muhtarom; Silvia Riskha Fabriar
Hikmatuna : Journal for Integrative Islamic Studies Vol 8 No 2 (2022): Hikmatuna: Journal for Integrative Islamic Studies, December 2022
Publisher : UIN K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/hikmatuna.v8i2.6297

Abstract

This research is motivated by the idea that commodification is a process of changing the value of a product which previously only had a use value and then becomes an exchange value where the demand for the product is determined by the price, designed by the manufacturer. The formulation of the research problem is how to commodify the religion of siwak products through halal labels and how to analyze media and advertisements related to the religious commodification of siwak products. The research method is libraryresearch. The results showed that currently siwak has turned into toothpaste. Toothpaste has become one of the people's daily needs. The habit of brushing teeth has existed since ancient times and people prefer to use siwak wood. Currently there are several toothpaste products that offer halal products, which contain the siwak content taught by the Prophet Muhammad and have a halal certificate from Indonesian Ulama Council. From the realm of media, technological, media and economic developments play an important role in thereligious commodification. This is also one way of advertising by playing with the psychology of viewers by choosing halal products, it will show high faith.
Potret Komunikasi Antarbudaya Muslim dan Adat Aboge Mudal di Wonosobo Asep Dadang Abdullah; Silvia Riskha Fabriar; Farida Rachmawati; Mafriha Azida
Jurnal Komunikasi Islam Vol. 13 No. 01 (2023): June
Publisher : Departement of Islami Comuunication and Broadcasting, Faculty of Da'wah and Communication, State Islamic University of Sunan Ampel (UINSA) Surabaya Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jki.2023.13.01.133-165

Abstract

This study aims to explore a portrait of social communication in the Muslim community and the Aboge community in Binangun Hamlet, Mudal Village, Mojotengah District, Wonosobo Regency. This study is qualitative research using a sociological approach. Religious leaders, Aboge traditional leaders, as well as village heads in Mudal were decided to be key informants and primary data sources, while other various elements within both communities as secondary sources. The results illustrate that Muslim and the Aboge community communicate using verbal and nonverbal means, with primary, secondary, circular and omnidirectional network (star) patterns. The collectivity and social cohesiveness among people occurred because of their ability to use adaptation or integration strategy. Both Muslim and Aboge communities have high intercultural communication competence, so they are able to dwell in unity and help each other most of the time.
Co-Authors Ali Muhtarom Asep Dadang Abdullah Farida Rachmawati Mafriha Azida Moh. Erfan Soebahar Muhajarah, Kurnia Noor Safuan Che Noh