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All Journal Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) Jurnal Family Education
Alawiah, Rani
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Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Sosialisasi Hidup Bersih Melalui Kegiatan Cuci Tangan di PAUD Al-Iqro di Desa Simpang Ketenong Wulandari, Julita; Zulmi, Athifah Zakiyah; Mulyawati, Oktavia; Alawiah, Rani; Tusipah, Halimah; Alhusna, Intan Tria; Widiyarti, Diyas
Jurnal Family Education Vol. 4 No. 3 (2024): Jurnal Family Education
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jfe.v4i3.256

Abstract

Kebiasaan mencuci tangan dengan sabun merupakan langkah sederhana namun efektif untuk mencegah penyebaran penyakit menular. Pendidikan anak usia dini (PAUD) merupakan periode krusial dalam pembentukan kebiasaan sehat. Artikel ini memaparkan program edukasi dan sosialisasi hidup bersih melalui kegiatan cuci tangan yang diterapkan pada anak-anak PAUD Al-Iqro di Desa Simpang Ketenong. Metode yang digunakan dalam program ini meliputi penyuluhan interaktif, demonstrasi praktis, permainan edukatif, serta pemberian alat kebersihan. Selain itu, keterlibatan orang tua dalam memantau dan mendukung kebiasaan anak-anak di rumah juga menjadi fokus penting. Hasil dari program ini menunjukkan peningkatan pemahaman dan praktik cuci tangan pada anak-anak, serta kesadaran yang lebih tinggi di kalangan orang tua mengenai pentingnya kebiasaan hidup bersih. Dengan demikian, program ini berhasil membentuk dasar yang kuat bagi anak-anak untuk menerapkan kebiasaan hidup sehat dan bersih sejak dini
“Buy Now or Be Left Behind!”: How Does Social Media Marketing, Celebrity Endorsement, Peer Pressure, and Testimonial Affect Online Impulse Buying Behaviour? Alawiah, Rani; Suthia Hayu, Rina
Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) Vol. 11 No. 2 (2025): Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and
Publisher : STIE Indonesia Banking School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35384/jemp.v11i2.746

Abstract

The states of social commerce development in Indonesia, especially TikTok Shop, has brought significant changes in the shopping patterns of Generation Z (Gen Z). This study evaluates the influence of social media marketing, celebrity endorsement, peer pressure, and user-generated content (UGC) on Gen Z's online impulse shopping behavior. A quantitative approach was used with purposive sampling technique on 474 Gen Z respondents who actively shop at TikTok Shop. Data analysis was conducted through Structural Equation Modelling (SEM) using SmartPLS. The results indicate that all four factors had a significant positive impact on impulse purchases, with peer pressure as the most dominant factor, followed by UGC, social media marketing, and celebrity endorsement. These findings confirm that social interaction, peer influence, and the authenticity of UGC play an important role in driving Gen Z's impulsive shopping decisions. From a practical perspective, marketers are advised to create strategies that take advantage of social pressures, such as group buying features, as well as work with micro-influencers to increase consumer trust. UGC based campaigns, such as creative challenges or user experience uploads, can increase audience engagement. Additionally, TikTok's recommendation algorithm can be optimized to display product content that matches Gen Z trends and preferences.
Co-Authors Alhusna, Intan Tria Mulyawati, Oktavia Suthia Hayu, Rina Tusipah, Halimah Widiyarti, Diyas Wulandari, Julita Zulmi, Athifah Zakiyah