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All Journal International Journal Of Science, Technology & Management (IJSTM) Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) Jurnal Semarak Mengabdi
Suthia Hayu, Rina
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Study On The Implementation Of Accreditation Status And Regional Public Service Agencies As A Strategic Model For Improving The Management Of Community Health Centers (Puskesmas) Alesa, Nelly; Kamaludin, Kamaludin; Suthia Hayu, Rina; Agustina Ekaputri, Retno
International Journal of Science, Technology & Management Vol. 4 No. 5 (2024): September 2024
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i5.1168

Abstract

Indonesia still has public health centre (Puskesmas) health care issues. The data from Bengkulu is comparable to those from the national level. It shows that Puskesmas has not maximised gatekeeping. We need responsible Puskesmas management and high-quality, sustainable health care to address these problems. Puskesmas' accreditation and Regional Public Service Agency status help the government improve Puskesmas administration. We need an improvement strategic model by synchronization because we still implement accreditation and BLUD separately. Given the current situation, this study explores potential synchronization strategies between accreditation and BLUD to enhance Puskesmas management. The study describes the condition of accredited and BLUD Puskesmas, identifies the problems, investigates the role capabilities of the parties involved, seeks to synchronise Puskesmas management, and formulates a strategy to improve management. This qualitative descriptive research uses a case study approach with purposive sampling to examine Puskesmas, an accredited and BLUD school in Bengkulu Province. Researchers conduct in-depth interviews, observations, library studies, and documentation. Researchers analyse data through collection, reduction, presentation, and verification or conclusion. They also triangulate data, sources, and procedures for data validity analysis. This research created a Puskesmas Management Improvement Strategy Model as a Novelty.
Study On The Implementation Of Accreditation Status And Regional Public Service Agencies As A Strategic Model For Improving The Management Of Community Health Centers (Puskesmas) Alesa, Nelly; Kamaludin, Kamaludin; Suthia Hayu, Rina; Agustina Ekaputri, Retno
International Journal of Science, Technology & Management Vol. 5 No. 5 (2024): September 2024
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v5i5.1175

Abstract

Indonesia still has public health centre (Puskesmas) health care issues. The data from Bengkulu is comparable to those from the national level. It shows that Puskesmas has not maximised gatekeeping. We need responsible Puskesmas management and high-quality, sustainable health care to address these problems. Pushesmas' accreditation and Regional Public Service Agency status help the government improve Puskesmas administration. We need a synchronization model because we implement accreditation and BLUD separately. Given the current situation, this study explores potential synchronization strategies between accreditation and BLUD to enhance Puskesmas management. The study describes the condition of accredited and BLUD Puskesmas, identifies the problems, investigates the role capabilities of the parties involved, seeks to synchronise Puskesmas management, and formulates a strategy to improve management. This qualitative descriptive research uses a case study approach with purposive sampling to examine Puskesmas, an accredited and BLUD school in Bengkulu Province. Researchers conduct in-depth interviews, observations, library studies, and documentation. Researchers analyse data through collection, reduction, presentation, and verification or conclusion. They also triangulate data, sources, and procedures for data validity analysis. This research created a Puskesmas Management Improvement Strategy Model as a Novelty
Penggunaan Digital Marketing Untuk Meningkatkan Kinerja dan Omset Penjualan UMKM di Kabupaten Bengkulu Tengah Salim, Muhartini; Eka Putri, Seprianti; Suthia Hayu, Rina; Gustini, Gustini
Jurnal Semarak Mengabdi Vol 4 No 2 (2025): Juli
Publisher : STIA Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56135/jsm.v4i2.243

Abstract

Tujuan dari kegiatan PKM ini adalah untuk memberikan pengetahuan tentang penggunaan digital marketing bagi Usaha Mikro Kecil dan Menengah di Bengkulu Tengah . Metode kegiatan pengabdian kepada masyarakat ini dimulai dengan tahap persiapan dan survei lapangan. Tahap survei ini dimulai dengan berdiskusi langsung bersama Owner UMKM Bengkulu Tengah, untuk mengidentifikasi kebutuhan, peluang, dan tantangan yang dihadapi oleh para pelaku usaha UMKM. Kemudian, tahap sosialisasi dilakukan oleh tim. Hasil dari kegiatan pengabdian kepada masyarakat ini adalah pengetahuan peserta dalam hal ini pelaku usaha UMKM mengenai penggunaan digital marketing sehingga dapat meningkatkan omset penjualan usaha sebelum kegiatan PKM mayoritas berada di kategori kurang memahami. Setelah kegiatan PKM dilaksanakan dan pemaparan materi disampaikan, diketahui bahwa pengetahuan peserta mengenai digital marketing setelah disampaikan semakin meningkat
“Buy Now or Be Left Behind!”: How Does Social Media Marketing, Celebrity Endorsement, Peer Pressure, and Testimonial Affect Online Impulse Buying Behaviour? Alawiah, Rani; Suthia Hayu, Rina
Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) Vol. 11 No. 2 (2025): Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and
Publisher : STIE Indonesia Banking School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35384/jemp.v11i2.746

Abstract

The states of social commerce development in Indonesia, especially TikTok Shop, has brought significant changes in the shopping patterns of Generation Z (Gen Z). This study evaluates the influence of social media marketing, celebrity endorsement, peer pressure, and user-generated content (UGC) on Gen Z's online impulse shopping behavior. A quantitative approach was used with purposive sampling technique on 474 Gen Z respondents who actively shop at TikTok Shop. Data analysis was conducted through Structural Equation Modelling (SEM) using SmartPLS. The results indicate that all four factors had a significant positive impact on impulse purchases, with peer pressure as the most dominant factor, followed by UGC, social media marketing, and celebrity endorsement. These findings confirm that social interaction, peer influence, and the authenticity of UGC play an important role in driving Gen Z's impulsive shopping decisions. From a practical perspective, marketers are advised to create strategies that take advantage of social pressures, such as group buying features, as well as work with micro-influencers to increase consumer trust. UGC based campaigns, such as creative challenges or user experience uploads, can increase audience engagement. Additionally, TikTok's recommendation algorithm can be optimized to display product content that matches Gen Z trends and preferences.
Co-Authors Agustina Ekaputri, Retno Alawiah, Rani Alesa, Nelly Eka Putri, Seprianti Gustini, Gustini Kamaludin Kamaludin Muhartini Salim Solly Aryza