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All Journal Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah JURNAL RUMPUN MANAJEMEN DAN EKONOMI
Esti Maulida Apriliana
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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Analisis Peran Organisasi Karang Taruna Dalam Meningkatkan Kesejahteraan Masyarakat Di Desa Gelam Esti Maulida Apriliana; Wahyu Eko Pujianto
Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Vol. 2 No. 1 (2024): Februari : Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jupiekes.v2i1.896

Abstract

This research explores the role of Karang Taruna in economic empowerment in Gelam Village through literature analysis.  Focus on the impact of Corporate Social Responsibility (CSR) programs and synergies with the private sector.  The findings present Karang Taruna's significant contribution in creating jobs, increasing access to financing, and strengthening the role of women.  Synergy with the private sector opens up market opportunities and knowledge transfer.  This study provides in-depth insight into economic empowerment strategies at the village level.
Implementasi Proses Pembuatan NIB dan Sertifikat Halal bagi UMKM Rujak Kikil Ibu Sulfailla Syaifudin Ma’arif; Esti Maulida Apriliana; Chintia Sari; Nafia Ilhama Qurratu’aini
Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 2 No. 2 (2024): Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/faedah.v2i2.820

Abstract

This study explores the implementation of the process of obtaining the Business Identification Number (NIB) and halal certification for the Micro, Small, and Medium Enterprises (MSMEs) of Rujak Kikil Ibu Sulfaillah, serving as a case study in the culinary sector. The process of obtaining NIB and halal certification is crucial in ensuring compliance with prevailing regulations and standards, as well as unlocking opportunities for business development in an increasingly competitive market. Through a qualitative approach using direct observation and interviews, this study uncovers the challenges, obstacles, and impacts of the licensing and halal certification process on these MSMEs. Findings reveal that the slow licensing process can hinder business expansion, reduce competitiveness in the market, and limit access to certain market segments. Implications of these findings are discussed to identify necessary strategies to address these negative impacts and ensure the growth and sustainability of the business of Rujak Kikil Ibu Sulfaillah MSMEs.
PENGARUH LIVE STREAMING SELLING DAN DISCOUNT TERHADAP MINAT BELI TOKOH BELIA KOSMETIK PADA E-COMMERCE SHOPEE Syaifudin Ma'arif; Esti Maulida Apriliana; Edita Rachma Kamila
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i1.7725

Abstract

Live Streaming Selling has become a dominant force shaping consumer Purchase Intention toward Tokoh Belia Cosmetics on the Shopee marketplace. The real-time demonstration of products, two-way communication, and visual proof of quality successfully build credibility and emotional involvement, leading viewers to feel more certain and willing to purchase during livestream sessions. Discount promotions also contribute positively to Purchase Intention, yet their effect remains statistically insignificant, suggesting that young cosmetic consumers do not rely solely on price reductions when deciding to buy. Product trust and authenticity conveyed through interactive broadcasting are perceived to be more valuable than temporary price incentives. The combination of both variables explains 88.6% of the variance in Purchase Intention, proving strong predictive power and high relevance for digital marketing strategies. These findings highlight that competitive advantages in the cosmetic industry within e-commerce ecosystems are more effectively achieved by optimizing persuasive livestream performance rather than focusing only on seasonal price promotions.
PENGARUH CUSTOMER PERCEPTION TERHADAP MINAT BELI KONSUMEN MELALUI MULTIATTRIBUTE ATTITUDE MODEL PADA PRODUK HOTWAY'S CHICKEN Syaifudin Maarif; Esti Maulida Apriliana; Nafi Mardiansyah; Zidny Camelia; Muhafidhah Novie
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i1.7962

Abstract

This study aims to analyze the influence of consumer perception on purchase intention through the Multiattribute Attitude Model on Hotway's Chicken products. The research method used is quantitative with a descriptive and analytical approach using the PLS-SEM technique. Primary data was collected through questionnaires from 120 respondents selected by accidental sampling technique. The results of the analysis show that consumer perception has a significant effect on the Multiattribute Attitude Model, which in turn also has a significant effect on consumer purchase intention. In addition, consumer perception also has a direct effect on product purchase intention. With an R-square value on purchase intention of (38.7%), this study confirms that increasing consumer perception and positive attitudes can encourage purchase interest in Hotway's Chicken products. This finding provides important implications for product attribute management and marketing strategies to increase sales.
Co-Authors Chintia Sari Edita Rachma Kamila Muhafidhah Novie Nafi Mardiansyah Nafia Ilhama Qurratu’aini Syaifudin Ma'arif Syaifudin Maarif Syaifudin Ma’arif Wahyu Eko Pujianto Zidny Camelia