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All Journal Jurnal Publikasi Ekonomi dan Akuntansi Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah
Taufik Purnama Hidayat
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Strategi Pengembangan Jaringan Bisnis Say Risolle Melalui Platform E-Commerce Resya Dwi Marselina; Taufik Purnama Hidayat; Anisa Rahman; Rama Anugrah; Tisa Yulisti Suherliatisyah
Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Vol. 2 No. 1 (2024): Februari : Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jupiekes.v2i1.898

Abstract

This research is driven by business networks that are developing in the business world and giving rise to intense commercial competition. To answer this, the author conducted research on the business network carried out by Say Risolle MSMEs involving distributors, e-commerce and consumers. The aim of this research is to find out what the founders of Say Risolle did in building their business network and to study how Say Risolle was marketed. This research was conducted directly with the founder of Say Risolle who is also the author of this research. This research examines how the business network implemented by pioneer Say Risolle for product development starts from marketing until the product is marketed to consumers. This research uses qualitative methods, specifically observing Say Risolle's operational areas at the location level, actors, commercial activities and marketing strategies that will be carried out by Say Risolle through the e-commerce platform.
Studi Kelayakan Bisnis Pada Pengembangan Usaha King MuayThai Camp Bandung Susilawati Susilawati; Taufik Purnama Hidayat; Anisa Rahman; Rama Anugrah; Tisa Yulisti Suherliatisyah
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 4 No. 1 (2024): Januari: Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v4i1.2703

Abstract

Muay Thai is a martial art originating from Thailand called "The Art of Eight Limbs". This research examines whether the development of the King Muay Thai business is feasible from a marketing perspective, whether the development of the King Muay Thai business is feasible from a technical and operational perspective, whether the development of the King Muay Thai business is technically feasible and operationally feasible. feasible from an organizational and management point of view, if the commercial development of King Muay Thai is feasible from a financial point of view. The aim to be achieved in this research is to produce a commercially viable plan through implementation aspects, from the marketing strategy aspect used by King Muaythai Camp, the implementation of operational technical aspects carried out at King Muaythai Camp, organizational structure management. aspects of survival at King Muaythai Camp and business feasibility with a focus on financial aspects at King Muaythai Camp Bandung. This research uses a quantitative method where we conducted direct interviews with the owner of King Muaythai Camp to obtain information on marketing aspects, technical and operational aspects, organizational and management aspects, and financial aspects at King Muaythai Camp.
Co-Authors Anisa Rahman Rama Anugrah Resya Dwi Marselina Susilawati Susilawati Tisa Yulisti Suherliatisyah