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All Journal Surakarta Management Journal
Aji, Ambyah Atas
Fakultas Ekonomi Universitas Surakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH KEPUASAN KONSUMEN, CITRA MEREK, DAN KEPERCAYAAN TERHADAP LOYALITAS KONSUMEN PADA KONSUMEN TRANSPORTASI ONLINE MAXIM DI KARANGANYAR Pujiani, Dewi; Praptiestrini, Praptiestrini; Aji, Ambyah Atas
Surakarta Management Journal VOLUME 5 NO. 2 DESEMBER 2023
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/smj.v5i2.1222

Abstract

This study aims to determine the effect of customer satisfaction, brand image, and trust toward consumer loyality to use Maxim online transportation services in Karanganyar. The data used in this study are primary and secondary data. The population of this research is a consumer of online transportation maxim in the essay. The population in this study was 100. This research uses descriptive research method with a sample size of 100 respondents. The results showed that based on multiple linear regression analysis showed that the variable customer satisfaction (X1), brand image (X2), trust (X3) had a positive influence on consumer loyalty. Based on the results of the t test, it shows that the variable customer satisfaction (X1), brand image (X2), trust (X3) have a significant effect on consumer loyalty (Y) to use Maxim online transportation services in Karanganyar. The variable customer satisfaction, brand image, and trust toward consumer loyalty simultaneously have a significant effect on consumer decision to use Maxim online transportation services in Karanganyar.
PENGARUH GAYA KEPEMIMPINAN DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN DI KSPPS KARIMA UTAMA SYARIAH KARANGANYAR Editya, Editya; Aji, Ambyah Atas
Surakarta Management Journal VOLUME 4 NO. 2 DESEMBER 2022
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/smj.v4i2.1001

Abstract

This study aims to determine the effect of leadership style and work discipline on the performance of KSPPS Karima Utama Syariah Karanganyar employees either partially or simultaneously. The hypothesis in this study is that leadership style and work discipline affect the performance of KSPPS Karima Utama Syariah Karanganyar employees both partially and simultaneously. This research is a quantitative case study with a survey method. Primary data obtained from the answers to the questionnaire. The research population was 36 employees and the sample in this study was taken using the census technique, so the number of samples in this study was 36 respondents. The analysis technique used is multiple linear regression test, F test, t test, and coefficient of determination test. The results showed that leadership style and work discipline had an effect on the performance of KSPPS Karima Utama Syariah Karanganyar employees both partially and simultaneously
Co-Authors Dewi Pujiani Editya, Editya Praptiestrini