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All Journal jurnal ilmiah hospitality JURNAL KOMUNIKASI DAN BISNIS Jurnal Manajemen International Journal of Science and Society (IJSOC) Jurnal Ekonomi Perusahaan Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan
Rita Eka Setianingsih
Institut Bisnis Dan Informatika Kwik Kian Gie
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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PENGARUH HARGA DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PELANGGAN GOOMA TEA BAR MAL KELAPA GADING DI JAKARTA UTARA Rita Eka Setianingsih; Liaw BunFa; Abdulah Rakhman; Ari Hadi Prasetyo
Jurnal Ilmiah Hospitality Vol 11 No 2: Desember 2022 (in Press)
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jih.v11i2.2319

Abstract

Contemporary drinks are very popular with the people of Indonesia, even the whole world. Drinks made from coffee, cheese tea, and boba are very popular with the public so that many companies have sprung up to make beverage businesses. One of the companies participating in the industry is GOOMA. Many companies follow the trend of bubble tea, cheese tea, and coffee, but GOOMA doesn't want to follow the trend. GOOMA wants to bring and educate matcha to people in Indonesia. The theory used in this research is the theory of price, brand image, and purchasing decisions. The object of this research is the customer of GOOMA Tea Bar at Kelapa Gading Mall. Sampling in this study used probability sampling with simple random sampling technique. The method of data collection in this study used a questionnaire. Data analysis techniques in this study are descriptive analysis, classical assumption test, and multiple linear regression analysis. The research data was processed using SPSS 20. The results showed that price had a positive effect on customer purchasing decisions at GOOMA Tea Bar Mal Kelapa Gading and, brand image had a positive effect on customer purchasing decisions at GOOMA Tea Bar Mal Kelapa Gading.
Assessing Companies Through CSR and Profitability in Manufacturing Sector Companies in Indonesia Hisar Sirait; Rita Eka Setianingsih; Erna Sari; Sylvia Sari Rosalina; Supriyanto
International Journal of Science and Society Vol 4 No 3 (2022): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v4i3.519

Abstract

The purpose of this study is to examine the impact of Corporate Social Responsibility (CSR) on company value, with profitability as a moderating variable, for manufacturing sector firms listed on the Indonesia Stock Exchange during the period 2015-2019. This study employs quantitative methodologies, such as testing numerical data and statistical tests. The population of this study consists of all Indonesia Stock Exchange-listed manufacturing firms (IDX). This study uses a strategy of purposive sampling based on specific criteria to acquire representative data from 26 companies. Through the website www.idx.co.id, secondary company data in the form of financial reports and annual reports of manufacturing businesses listed on the Indonesia Stock Exchange are collected. The results of previous study indicate that CSR has a positive and considerable impact on the value of a company. Profitability has a favorable and substantial effect on the value of a company. Profitability can moderate the correlation between CSR and enterprise value. This demonstrates that the degree of company earnings can improve the link between corporate social responsibility and firm value.
Proximity: A Case Study of The Quest of Students’ Decision to Choose a Private University in Jakarta Yosef Dema; Rita Eka Setianingsih; Yohanes L. Billy; Yanthy Herawaty Purnama
Jurnal Komunikasi dan Bisnis Vol. 11 No. 2 (2023): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v11i2.1039

Abstract

The process of selecting a university is complicated, impacted by a plethora of factors that shape students' decisions. The role of proximity, defined as the geographic distance between a student's place of residence and the location of the university, is important among these drivers. The purpose of this study is to give a case study that looks into the complex function of proximity in students' institution selection decisions. The study investigates how proximity influences several components of the university choosing process using a broad sample of students. The research combines surveys and interviews to provide both quantitative and qualitative insights into the interaction of factors influencing university choice, with a focus on proximity. The findings show that proximity has a significant impact on students' decisions, influencing convenience, housing expenses, family and community links, local employment options, sense of belonging, and overall cost concerns. This study contributes to a better understanding of the complex and dynamic elements that influence university selection and provides significant insights for universities and policymakers looking to better meet the requirements and expectations of prospective students.
An investigation into the impact of personal branding and social media marketing on purchase intention among Tiktok Users in the Indonesia grilled sambal market of Jakarta Sunjaya, Cumonley; Setianingsih, Rita Eka; Dema, Yosef
Jurnal Ekonomi Perusahaan Vol. 31 No. 1 (2024): March-August 2024
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jep.v31i1.1149

Abstract

Nowadays, marketing strategies that leverage personal branding and social media significantly shape customer behavior in several industries. The effects on the Jakarta-based TikTok user market for Indonesian Grilled Sambal goods are the primary subject of this research. For this study, we used Google Forms to poll people who met certain age, TikTok, and Iben Ma familiarity/product/influencer requirements. Perceptions of personal branding and social media marketing were examined using descriptive statistics, focusing on how they affected purchase intention. The results showed that the target audience had favorable impressions and a strong propensity to buy, and the study used traditional assumption testing to validate a regression model. The results show how much of an impact these characteristics have on buying habits. The study highlights the revolutionary impact of social media marketing on influencing customer behavior and brand perceptions, drawing from theories such as Social Identity Theory and the Elaboration Likelihood Model of Persuasion. With these findings in hand, marketers targeting specific food niches can improve their social media engagement with customers. The paper goes on to say that more research into the relationship between niche market customer behavior, personal branding, and social media should be pursued.
Pengaruh Duta Merek NCT dan Citra Merek terhadap Niat Beli Skincare Somethinc Lawrence, Shania; Setianingsih, Rita Eka
Jurnal Manajemen Vol 13 No 1 (2023): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v13i1.1083

Abstract

Currently, the phenomenon of the "Korean Wave" has spread to various parts of the world. Somethinc capitalizes on this phenomenon by recruiting the Korean boy band NCT as the brand ambassador to improve its image. Therefore, brand ambassadors and brand image are the focal points of Somethinc's skincare product marketing campaigns. This research aims to determine whether NCT brand ambassadors and brand image impact the purchase intention of Somethinc skincare products, especially among consumers in Jakarta. Then, the authors collected the data using Google Forms from 120 respondents who knew or had ever bought Somethinc and recruited judgmentally. The data analysis using multiple regression analysis with the help of SPSS 26 reveals that brand ambassadors and brand image positively influence purchase intention. Further researchers can conduct research in different areas.
Pelatihan Strategi Pemasaran untuk Usaha Mikro Kecil Menengah Binaan Kantor Walikota Jakarta Utara Setianingsih, Rita Eka; Sandra, Amelia; Arfianti, Rizka Indri
Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan Vol. 1 No. 2 (2024): April - September 2024
Publisher : Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/abdimas.v1i2.1150

Abstract

The Covid-19 pandemic has had a significant impact on the government and society. Many business actors have experienced a decrease in sales turnover. This pandemic requires MSME owners to be able to think strategically and dynamically to maintain the business that has been built. MSMEs face a variety of challenges, including ideas, administration, marketing, and money. Administration and marketing concerns are still the key challenges in growing a firm because understanding in these areas is still relatively poor. A good strategy is needed to keep them afloat and increase their revenue turnover. The Indonesian government has tried to make several policies to strengthen MSMEs during the Covid-19 pandemic. For example, During the Covid-19 epidemic, the provision of social aid, tax incentives, and working capital growth all have an impact on MSMEs' development. Marketing strategy is one technique to gain a sustained competitive edge, whether for a company that manufactures goods or services. There are several marketing strategies that can be done to overcome the problems that occur. MSME players are able to survive the pandemic by maximizing sales in the online market. Empowering MSME players in the products that are most needed during the pandemic is necessary for empowering the community of MSME players to test the online market. MSMEs must strive to adopt various digital technologies to overcome this crisis. For this reason, this training is expected to help MSME owners assisted by the North Jakarta Mayor's Office develop and improve their businesses.
Pelatihan penyusunan Rencana Bisnis dan Pemasaran Digital bagi siswa SMAK 2 Penabur Jakarta Setianingsih, Rita Eka; Dema, Yosef
Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan Vol. 2 No. 1 (2024): Oktober 2024 - Maret 2025
Publisher : Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/abdimas.v2i1.1315

Abstract

This community service activity, titled "Pelatihan Penyusunan Rencana Bisnis dan Pemasaran Digital bagi Siswa SMAK 2 PENABUR Jakarta," aimed to equip high school students with essential entrepreneurial skills and knowledge in digital marketing. Conducted on January 31, 2024, with the participation of 110 students, the program focused on understanding the components of a business plan and the strategic use of digital marketing to enhance entrepreneurial ventures. The training encompassed essential topics like developing business plans, conducting market analysis, and implementing digital marketing strategies, enriched with practical examples and case studies to connect theoretical concepts with real- world application. Students actively engaged in interactive sessions, including a Q&A segment, to ensure comprehensive understanding and application. The outcomes demonstrated increased awareness, confidence, and readiness among students to tackle entrepreneurial challenges in the digital era. This initiative underscores the significance of incorporating entrepreneurial education into high school curricula, laying the groundwork for nurturing creativity, self- reliance, and resilience in the next generation of entrepreneurs. Recommendations include expanding similar training programs, incorporating advanced modules, and establishing mentorship opportunities for sustainable impact.
The interplay of brand trust and image in fostering customer loyalty: a study of Starbucks in Jakarta Ferdyani, Jovita; Setianingsih, Rita Eka; Dema, Yosef
Jurnal Ekonomi Perusahaan Vol. 31 No. 2 (2024): September 2024 - February 2025
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jep.v31i2.1351

Abstract

In the high-stakes world of Jakarta's bustling coffee scene, Starbucks faces a relentless challenge: how to navigate the intricate interplay between brand trust, brand image, and customer loyalty. This research dives deep into this dynamic, exploring how these key elements converge to shape consumer loyalty in a market where global forces and local factors collide. Employing a robust quantitative approach, the study uncovers the powerful roles both brand trust and brand image play in driving brand loyalty, with brand image emerging as the dominant force. While trust lays the groundwork by mitigating perceived risks, it is the brand’s image—the emotional connections it fosters, the exclusivity it promises, and the distinct identity it carves—that truly propels loyalty in Jakarta's fiercely competitive market. The findings serve as a wake-up call for Starbucks: to thrive in this ever-evolving landscape, the brand must master the art of managing not only trust but also its image, weaving both elements into a cohesive strategy that strengthens long-term customer loyalty. This research sheds light on how brands can harness the dual power of trust and image to cultivate deep, lasting consumer commitment in emerging markets, driving sustained success in a world where competition is ever- accelerating.
Content Marketing and E-WOM as Drivers of Purchase Intention: Evidence from Erigo on TikTok Shop Setianingsih, Rita Eka; Dema, Yosef
Jurnal Manajemen Vol 14 No 2 (2025): Mei - Oktober 2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v14i2.1452

Abstract

In an era where scrolling replaces strolling and purchases are made with a tap, this study dives into the digital vortex to examine how content marketing and electronic word of mouth (E-WOM) shape the purchase intention of consumers toward Erigo, a rising local fashion brand, on TikTok Shop in Jakarta. As short-form video platforms redefine brand-consumer interaction, especially among digital-native youth, understanding the psychological triggers behind their buying behavior becomes paramount. Anchored in the Elaboration Likelihood Model (ELM) and the Theory of Planned Behavior (TPB), this research employs a quantitative approach with data from 103 purposively sampled respondents. The findings—generated via multiple linear regression using IBM SPSS 26—unveil a compelling narrative: both content marketing and E-WOM exert a significant and positive impact on consumer intent to purchase. Beyond the numbers, this study unpacks a deeper truth: in the fast-paced arena of social commerce, relatable content and authentic digital conversations are not just tactics—they are the strategy.
Co-Authors Abdulah Rakhman Amelia Sandra Ari Hadi Prasetyo Erna Sari Ferdyani, Jovita Hisar Sirait Lawrence, Shania Liaw Bun Fa Rizka Indri Arfianti Sunjaya, Cumonley Supriyanto Supriyanto Sylvia Sari Rosalina Yanthy Herawaty Purnama Yohanes L. Billy Yosef Dema