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All Journal Widya Balina :Jurnal Ilmu Pendidikan dan Ekonomi Dinasti International Journal of Education Management and Social Science Ekonomi Bisnis Manajemen dan Akuntansi (EBMA)
Sipahutar, Ana Pahira
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Economics, Econometrics & Finance Education

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Strategi Pemasaran Produk Tabungan Mabrur Junior Pada Bank Syariah Indonesia KCP Aek Kanopan Sipahutar, Ana Pahira; Sugianto, Sugianto
Widya Balina Vol 8 No 2 (2023): Jurnal Ilmu Pendidikan dan Ekonomi
Publisher : widya balina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53958/wb.v8i2.330

Abstract

Peneliti ini bertujuan untuk menganalisis strategi pemasaran yang digunakan dalam memasarkan produk tabungan mabrur junior pada Bank Syariah Indonesia KCP Aek Kanopan. Produk tabungan ini ditujukan untuk anak- anak dengan prinsip prinsip syariah yang diintegrasikan. Metode penelitian ini menggunakan penelitian lapangan yang bersifat deskriptif kualitatif. Adapun sumber data yang penelitian ini diperoleh dari sumber data primer dan skunder, dengan teknik studi pustaka, wawancara dan dokumentasi yang bertujuan untuk mendeskripsikan strategi pemsaran produk tabungan mabrur junior yang dilakukan Bank Syariah Indonesia KCP Aek Kanopan. Adapun strategi pemasaran yang diterapkan Bank Syariah Indonesia KCP Aek Kanopan yaitu dengan menerapkan empat unsur yang terdapat pada bauran pemasaran atau biasa disebut dengan marketing mix yakni strategi produk (product), strategi harga (price), strategi tempat (place), strategi promosi (promotion).
Faktor-Faktor Yang Mempengaruhi Minat Berinvestasi Di Reksa Dana Pasar Modal Sabrinasyah, Ajengesti Latifah; Sipahutar, Ana Pahira; Pratama, Dimas; Siagian, Rani Febrianti
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 4, No 1: 2023
Publisher : LPPM Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v4i1.4520

Abstract

Interest in investing is still minimal because not many people have started investing because there is still a stigma that starting an investment requires large capital and difficult procedures.However, this can change if someone already has an interest in investing, individuals who are interested in investing will prepare themselves as well as possible even though they have limited capital and resources.People who have insight into finance should be moreinterested in investing because they already know what investment decisions to makewhat they will take and have confidence in successfully managing the investmentthe. People can start to invest in some of the wrong sectorsone in the capital market. investment interest among the public is quite high, but not a few from the community arediscouraged whenin his environment, there are many factors that influence why this is soSome of them happened, namely the lack of investment knowledge of the remaining pocket moneywhich can be used for investment and investment education that is stilllimited. This study discusses influencepocket money on public interest in investing. And the influence of education on people's interest in investing.
Analysis of the Shariah Marketing Strategy in Increasing the Number of Micro Servers Customers at Sharial Bank Indonesia (KCP Aek Kanopan) Sipahutar, Ana Pahira; Anggraini, Tuti; Inayah, Nurul
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 4 (2024): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i4.2630

Abstract

In the microfinance marketing strategy of Bank Syariah Indonesia (BSI KCP Aek Kanopan), the marketing mix consists of products, prices, promotions, locations, people, processes, and physical evidence. For this research, the methodology is qualitative, and a data descriptive approach is used. Officials working in the MRM Team Manager section of Bank Shariah Indonesia were interviewed and documented. Microfinance marketing strategies can generate more clients for Sharia Bank Indonesia KCP Aek Kanopan by using SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats). Microfinance offers competitive margins ranging from fifteen million to two hundred million, and a settlement period of between three and sixty months. With modern facilities, it is strategically located in the heart of Aek Kanopan. Promotion is done through socialization, brochures, banners, and social media to raise public awareness.
Co-Authors Dimas Pratama, Dimas Nurul Inayah Sabrinasyah, Ajengesti Latifah Siagian, Rani Febrianti Sugianto Sugianto Tuti Anggraini