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All Journal Majalah Ilmiah Dian Ilmu Majalah Ilmiah Pelita Ilmu Journal of Tourism Economics and Policy Jurnal Penelitian Ilmu Sosial dan Eksakta
Ahmad, Alifian Rizzalul
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Public Health Social Sciences

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Journal : Majalah Ilmiah Dian Ilmu

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Pengaruh Inovasi Produk dan Inovasi Proses Terhadap Keunggulan Bersaing dan Kinerja Pemasaran UMKM Produk Camilan Ahmad, Alifian Rizzalul; Wahyuni, Lia Kusuma
Majalah Ilmiah DIAN ILMU Vol 23 No 1 (2023): MAJALAH ILMIAH "DIAN ILMU" OKTOBER 2023
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Pembangunan Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37849/midi.v23i1.385

Abstract

Micro, Small and Medium Enterprises (MSMEs) play an important rolein Indonesia's economic growth by increasing income or employmentopportunities. MSMEs contribute significantly to Indonesia's economic growthby creating jobs that produce goods and services that society needs. Thisresearch aims to determine the influence of product innovation and processinnovation on the competitive advantage and marketing performance ofMSMEs for snack products in Jember Regency. This research uses quantitativeresearch methods. The total population in this study is MSMEs for snackproducts in the Jember Regency area as reflected by the respondent owners,while the number of samples in this study is 50 MSMEs which were obtainedusing the Ferdinand formula. The results of this research are that productinnovation has no significant effect on competitive advantage, processinnovation has a significant positive effect on competitive advantage,competitive advantage has a significant positive effect on marketingperformance, the interaction of product innovation and process innovation oncompetitive advantage weakens marketing performance.
Co-Authors Ardianto, Widi Azhari, Ayu Bagas Widiyanto, Bagas Fikri, Kamil Maulidya, Hafidhah Riska Nur Aini Mayasiana Nurjannah, Diana Kusuma Prabwati, Achandyah Purnomo, Aditya Noer Hefdi Sari, Ika Mayang Oktavya Sari, Yuni Novita Wahyuni, Lia Kusuma