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All Journal Jurnal Cakrawala Ilmiah Sewagati: Jurnal Pengabdian Masyarakat Indonesia International Journal of Educational and Life Sciences (IJELS) International Journal of Integrated Science and Technology
Rachmat Gunawan
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Sewagati: Jurnal Pengabdian Masyarakat Indonesia

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Optimalisasi Pemanfaatan E-Commerce dan Media Sosial dalam Transformasi Bisnis UMKM Tradisional di Desa Sumur Batu Yoyok Priyo Hutomo; Rachmat gunawan; Chandra Ayu Pramestidewi; Muhamad Rizki Ramdani; Siti Sonia; Wita Sri Rahayu; Hamdun Hamdun; Muhamad Azmi
SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia Vol. 4 No. 4 (2025): Desember: Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/sewagati.v4i4.3406

Abstract

The development of digital technology has presented new opportunities for Micro, Small, and Medium Enterprises (MSMEs) to enhance their competitiveness and business sustainability. However, traditional MSMEs in Sumur Batu Village still face limitations in product branding and the effective utilization of e-commerce and social media for marketing and business transformation. Through this Community Service Program (PKM), students and local communities have collaborated to provide solutions grounded in humanitarian values, by empowering MSME actors through mentorship, training, and applicable knowledge transfer. This effort not only focuses on the technological aspect but also builds self-confidence, independence, and solidarity among business owners and the village community. The results of the activity show an increase in the digital understanding and skills of the MSME actors, which is expected to drive local economic sustainability while strengthening social bonds. Thus, optimizing the use of e-commerce and social media is not merely a business transformation, but also a humanitarian movement to create shared prosperity.
Co-Authors AGUS SETIAWAN Anisa Nur Aini Chandra Ayu Pramestidewi Hamdun Hamdun Hutomo, Yoyok Priyo ISMARTAYA Muhamad Azmi Muhamad Rizki Ramdani Palahudini Selsa Oktia Rahmawati Siti Sonia Sudarijati Wita Sri Rahayu