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All Journal Jurnal Cakrawala Ilmiah Sewagati: Jurnal Pengabdian Masyarakat Indonesia International Journal of Educational and Life Sciences (IJELS) International Journal of Integrated Science and Technology
Rachmat Gunawan
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : International Journal of Educational and Life Sciences (IJELS)

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The Effect of Product Quality and Brand Image on Purchasing Decisions for Yamaha Mio Motorbikes at PT. Jayamandiri Gemasejati Bogor Sudarijati; Selsa Oktia Rahmawati; Rachmat Gunawan
International Journal of Educational and Life Sciences Vol. 2 No. 7 (2024): July 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijels.v2i7.2224

Abstract

This study aims to determine the effect of product quality, and brand image on purchasing decisions on Yamaha Mio motorbikes at PT. Jayamandiri Gemasejati Bogor simultaneously and partially. The subject of this research is the buyer of Yamaha Mio product at the company PT. Jayamandiri Gemasejati Bogor. The sample in this study amounted to 100 respondents conducted by purposive sampling. The data analysis technique in this study used the IBM SPSS 25 software application. Data analysis uses descriptive analysis, verification analysis with a quantitative approach. The data analysis method used in this study is multiple linear regression analysis. The results showed that product quality, brand image, and purchasing decisions with good criteria. Simultaneously and partially product quality and brand image have a positive and significant effect on purchasing decisions on Yamaha Mio products at PT. Jayamandiri Gemasejati Bogor
Co-Authors AGUS SETIAWAN Anisa Nur Aini Chandra Ayu Pramestidewi Hamdun Hamdun Hutomo, Yoyok Priyo ISMARTAYA Muhamad Azmi Muhamad Rizki Ramdani Palahudini Selsa Oktia Rahmawati Siti Sonia Sudarijati Wita Sri Rahayu