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All Journal International Journal of Travel, Hospitality and Events Journal of Social Service and Empowerment
Ria Aryani
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Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences Transportation Other

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The Impact of Tourism Marketing on Visitor Interest in Cikadongdong River Tubing, Majalengka, West Java RD Rita Ritasari; Mita Purnamasari; Ria Aryani; Debi Widianingsih
International Journal of Travel, Hospitality and Events Vol. 3 No. 3 (2024): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v3i3.422

Abstract

Purpose: This study aims to determine whether and how much tourism marketing influences interest in visiting Cikadongdong River Tubing Majalengka, West Java. Research Methods: This research uses quantitative methods. The data collection technique used a questionnaire, and the analysis unit amounted to 100 respondents. The sample used is non-probability, namely purposive sampling. The analysis method used is simple regression analysis. Data testing uses validity and reliability tests, followed by classical assumption tests, namely normality test and heteroscedasticity test, hypothesis testing, and determinant test, using SPSS 20 as a data processing tool.                                                  Result and Discussion: The results of this study indicate that tourism marketing significantly affects visiting interest. The t-value of the tourism marketing variable is 13.436, while the t-table value is 1.984, confirming that tourism marketing (X) influences visiting interest (Y). The coefficient of determination (R Square) shows that tourism marketing explains 64.8% of the variation in visiting interest. This indicates that marketing efforts significantly contribute to the decision to visit Cikadongdong River Tubing, while 35.2% of the variance is due to other factors not examined in this study. Implication: The results of this study indicate that tourism marketing has a significant effect on visiting interest. This can be proven by the t value of the tourism marketing variable being 13.436 and the t table value being 1.984. Ha can be accepted if the t value is 13.436> t table 1.98477. It can be stated that the tourism marketing variable (X) affects visiting interest (Y) by 64.8% or 0.648 R Square.                      
Development of Koja Cliff Tourist Attraction in The Era of The Covid-19 Pandemic in Tangerang District, Banten Purwaganda, Achyas Hidayat; Sahlan Toro; Ria Aryani; Karlina; Steven Stefanus
International Journal of Travel, Hospitality and Events Vol. 2 No. 3 (2023): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v2i3.304

Abstract

Purpose: Tourism is one of several sectors that has a big impact on increasing a country's income, foreign exchange, and employment for Indonesia. There are many types of tours offered, such as educational tours, nature tours, and many more. Unfortunately, at the end of 2019, specifically at the beginning of December, the world was shocked by the identification of the first case of the COVID-19 virus in China which has turned into a pandemic that attacks almost all countries in the world, including Indonesia. One of the sectors most affected by the pandemic is the tourism sector. The management of the tourist destination finally decided to close their place temporarily to support the government in breaking the chain of spreading the COVID-19 virus. Finally, after the implementation of the lockdown for a few months, the tourist attraction is allowed to operate again. One of the tourist attractions that has been operated again amid the pandemic is the Koja Cliff. The purpose of this research is to find out the development of the Koja Cliff tourist attraction in Tangerang District, Banten in the era of the pandemic. Research method: The research used qualitative methods and purposive sampling as the sampling technique. Data were collected by interview, observation, and documentation. Result and discussion: The results of the study explain that the development of the Koja Cliff tourist attraction so far can be said has not been good enough Implication: the Koja Cliff tourist attraction manager already has some plans for future to develop the tourism objects which will focus on the Cliffs of the Koja Cliffs and surrounding attractions   Keywords: Tourist, Tourism Development, Koja Cliff
Inovasi Pangan Lokal Nuget Talas sebagai Upaya Strategis untuk Mengentaskan Stunting di Desa Katulampa Yulianti; FX Setiyo Wibowo; Anik Yuniati; Ria Aryani; Dini Murniaty
Journal of Social Service and Empowerment Vol. 2 No. 1 (2025): Journal of Social Service and Empowerment (JOSSE)
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/josse.v2i1.451

Abstract

Stunting masih menjadi masalah serius yang dihadapi anak-anak di Desa Katulampa, Bogor, dengan salah satu penyebab utamanya adalah pola makan yang tidak sehat. Dampak stunting meliputi penurunan kemampuan kognitif, rendahnya IQ, dan kurangnya fokus akibat gangguan perkembangan otak dan neurologis. Untuk mengatasi permasalahan ini, tim dosen Politeknik Sahid melaksanakan program pendampingan dan penyuluhan bagi para ibu dengan anak stunting. Program ini menggunakan metode Sokratik-Demonstrasi yang efektif dalam menyampaikan informasi dan keterampilan secara interaktif dan visual. Penyuluhan ini berfokus pada pembuatan inovasi nugget talas dengan campuran ayam, yang dirancang sebagai alternatif sehat dan bergizi untuk anak-anak yang menyukai makanan cepat saji. Melalui metode ini, peserta tidak hanya mendapatkan pemahaman teoritis tetapi juga praktik langsung yang memotivasi mereka untuk mencoba resep di rumah masing-masing. Nugget talas diharapkan dapat meningkatkan nafsu makan anak sekaligus memenuhi kebutuhan gizi yang penting untuk pertumbuhan mereka. Dengan program ini, diharapkan prevalensi stunting dapat menurun secara bertahap melalui pengenalan variasi olahan pangan yang sehat dan inovatif. Artikel ini memberikan wawasan praktis yang dapat dijadikan referensi dalam penelitian maupun pengabdian di daerah lain untuk mendukung penanganan stunting.
Studi Kelayakan Bisnis pada Suluh & Salt Bagaskoro, Budi; Alexcius Renold Yohan; Sahlan Toro; Ria Aryani; Muchamad Chilmi; Angennisa Prima Meidina
Journal of Social Service and Empowerment Vol. 3 No. 1 (2026): Journal of Social Service and Empowerment (JOSSE)
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/josse.v3i1.478

Abstract

  ABSTRACT Tujuan: Untuk mengetahui kelayakan usaha pada Suluh & Salt yang merupakan produk home industri, terdapat aspek nonfinansial  yang ditinjau, yaitu aspek hukum, aspek pasar dan pemasaran, aspek teknis dan teknologi, serta aspek lingkungan hidup dan aspek finansial yang di analisis dengan metode net present value (NPV), internal rate of return (IRR), net benefit/cost (Net B/C), payback periode (PP), break event point (BEP). Metodologi: Metode pengumpulan data dilakukan dengan teknik observasi dan studi literatur. Teknik analisis kualitatif untuk menilai aspek hukum, aspek pasar dan pemasaran, aspek teknis dan teknologi serta aspek lingkungan hidup, dan analisis kuantitatif untuk menilai aspek finansial. Implikasi: Menunjukan bahwa Suluh & Salt: (1) Ditinjau dari aspek hukum Suluh & Salt dinyatakan “belum layak” untuk dijalankan karena belum memiliki izin apapun, (2) Ditinjau dari segi aspek pasar dan pemasaran, Suluh & Salt dinyatakan “layak” untuk dijalankan, (3) Ditinjau dari aspek teknis dan teknologi Suluh & Salt dinyatakan “layak” untuk dijalankan, (4) Ditinjau dari aspek lingkungan hidup Suluh & Salt dinyatakan “layak” untuk dijalankan, (5) Ditinjau dari aspek finansial Suluh & Salt dinyatakan “layak” untuk dijalankan tetapi dengan catatan yaitu ada satu metode dari aspek finansial yang masih belum tercapai yaitu net benefit/cost (Net B/C). Kata kunci: Kelayakan Usaha, Aspek Nonfinansial, Aspek Finansial, Home Industri ABSTRAK Purpose: The purpose is to determine the business feasibility of Suluh & Salt, a home industry product, in terms of non-financial aspects, namely legal aspects, market and marketing aspects, technical and technological aspects, environmental aspects, and financial aspects, which are analyzed by the net present value (NPV) method, internal rate of return (IRR), net benefit/cost (Net B/C), payback period (PP), and break even point (BEP). Methodology: The data collection method used observation techniques and literature studies. The data analysis technique assessed legal, market, and marketing aspects, technical and technological aspects, and environmental aspects, and quantitative analysis assessed financial aspects. The type of data used for this research consists of internal and external data, which are both qualitative and quantitative. Implications: The results of this study indicate that Suluh & Salt: (1) In terms of the legal aspect, Suluh & Salt is declared "not feasible" to run because it does not have any permits, (2) In terms of market and marketing aspects, Suluh & Salt is stated " feasible” to run, (3) From a technical and technological perspective, Suluh & Salt is declared “feasible” to run, (4) From an environmental perspective, Suluh & Salt is declared “feasible” to run, (5) From a financial perspective, Suluh & Salt & Salt was declared "feasible" to run but with a note that there is one method from the financial aspect that has not been achieved, namely net benefit/cost (Net B/C). Keywords: Business Feasibility, Non-financial Aspects, Financial Aspects, Home Industry
Co-Authors Alexcius Renold Yohan Angennisa Prima Meidina Anik Yuniati Bagaskoro, Budi Debi Widianingsih Dini Murniaty FX Setiyo Wibowo Karlina Mita Purnamasari Muchamad Chilmi Purwaganda, Achyas Hidayat Rd Rita Ritasari Sahlan Toro Steven Stefanus Yulianti