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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik International Journal of Travel, Hospitality and Events
Mita Purnamasari
Unknown Affiliation
Decision Sciences, Operations Research & Management Education Social Sciences Transportation Other

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DAYA TARIK WISATA ALAM DI PULAU SENOA NATUNA KECAMATAN BUNGURAN TIMUR KABUPATEN NATUNA Mita Purnamasari; Musadad "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 4, No 2: WISUDA OKTOBER 2017
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Senua Island is an located island not far from the village sepempang district bunguran Timur. The island is located in the south china sea bordering the eastern state of malaysia (north kalimantan). Senua Island is an area that has been set as a conservation area. This study aims to determine: (1) to describe the natural tourist attraction on the Senoa Island; (3) The government's efforts to develop tourist attractions In the senoa island.This study used a qualitative method with descriptive approach, this subjects of this study werw taken from Tourists, Tourism Awareness Chiefs, Tourism and Culture Offices and additional informants of the Fisheries Department.. The data collection is made by a study of documents, observation, interview, documentation.The results showed that the attractions of senua island has a natural tourist attraction like the natural beauty of the Senoa Island, natural beauty under the sea on the Senoa Island.. Other natural attractions such as cave birds nest besides the animals and plants on this island is not much so that the uniqueness of its own in this island. In addition, carrying out the activity that attracts the audience such as the release of hundreds of turtle children. The conclusion of this research is a tourist attraction Senoa Island has a natural tourist attraction that can be developed as a leading tourist and add existing facilities on the Senoa Island.Keywords : attraction, natural tourism, senoa island
The Impact of Tourism Marketing on Visitor Interest in Cikadongdong River Tubing, Majalengka, West Java RD Rita Ritasari; Mita Purnamasari; Ria Aryani; Debi Widianingsih
International Journal of Travel, Hospitality and Events Vol. 3 No. 3 (2024): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v3i3.422

Abstract

Purpose: This study aims to determine whether and how much tourism marketing influences interest in visiting Cikadongdong River Tubing Majalengka, West Java. Research Methods: This research uses quantitative methods. The data collection technique used a questionnaire, and the analysis unit amounted to 100 respondents. The sample used is non-probability, namely purposive sampling. The analysis method used is simple regression analysis. Data testing uses validity and reliability tests, followed by classical assumption tests, namely normality test and heteroscedasticity test, hypothesis testing, and determinant test, using SPSS 20 as a data processing tool.                                                  Result and Discussion: The results of this study indicate that tourism marketing significantly affects visiting interest. The t-value of the tourism marketing variable is 13.436, while the t-table value is 1.984, confirming that tourism marketing (X) influences visiting interest (Y). The coefficient of determination (R Square) shows that tourism marketing explains 64.8% of the variation in visiting interest. This indicates that marketing efforts significantly contribute to the decision to visit Cikadongdong River Tubing, while 35.2% of the variance is due to other factors not examined in this study. Implication: The results of this study indicate that tourism marketing has a significant effect on visiting interest. This can be proven by the t value of the tourism marketing variable being 13.436 and the t table value being 1.984. Ha can be accepted if the t value is 13.436> t table 1.98477. It can be stated that the tourism marketing variable (X) affects visiting interest (Y) by 64.8% or 0.648 R Square.                      
Marketing Strategy at Hotel Sentral Cawang, East Jakarta Anik Yuniati; Yulianti; Jaja Miharja; Mita Purnamasari; Felmiwati Sendow
International Journal of Travel, Hospitality and Events Vol. 2 No. 2 (2023): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v2i2.259

Abstract

Purpose:  This study aims to analyze the marketing strategy at Hotel Sentra Cawang, East Jakarta and To find out the marketing strategy at Hotel Sentral Cawang East Jakarta. Research methods: This study uses a qualitative approach to determine the SWOT analysis on the strategy marketing at the Central Cawang Hotel, East Jakarta. This tool compiles the company's strategic factors and uses a matrix TOWS or SWOT matrix and internal and external matrices. Results and discussion: From the identification of internal and external strategic factors, it is known that the position and profile of Hotel Sentral Cawang, East Jakarta, has a strong market competitive position in the industry. Hotel Sentral Cawang, East Jakarta, must improve product quality, facilities, service, and distribution. Implication: To find out the condition of the Central Cawang Hotel strategically based on SWOT analysis. Then, according to the SWOT Matrix, determine a marketing strategy with 7P marketing (Product, Price, Place, Promotion, People, Physical Evidence, Process). This research was tested using SWOT analysis by identifying internal and external factors and then formulated in the Cartesian diagram, Internal and External Matrix, and SWOT Matrix. The position of Hotel Sentral Cawang, East Jakarta, on the results of the Cartesian Diagram Analysis, is in Cell 1, in a growth and development position, which is a substantial market competitive position. In the SWOT Matrix, Hotel Sentral Cawang, East Jakarta, can use four alternative strategies: the So, Wo, ST, and WT strategies.   Keywords: SWOT Analysis, SWOT Matrix, Marketing Strategy
The Preservation Ecosystem of Toge Goreng: An Analysis of Tourist, Youth Generation, and Culinary Business Perspectives in Achieving the Sustainability of Bogor's Traditional Cuisine Abi Saptadinata; Mita Purnamasari; Maryetti
International Journal of Travel, Hospitality and Events Vol. 4 No. 2 (2025): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v4i2.533

Abstract

Purpose: This study aims to explore digital promotion strategies and presentation innovations as efforts to increase the interest of younger generations and tourists in toge goreng, a traditional dish from Bogor, and to support the preservation of local culinary heritage. Research method: The research adopts a descriptive qualitative approach using a case study strategy in several key culinary locations in Bogor, including Jalan Suryakencana, Pasar Ah Poong, and the area surrounding Bogor Botanical Gardens. Data were collected through in-depth interviews, participatory observation, semi-structured questionnaires, and documentation from social media and culinary articles. Thematic analysis was conducted with the aid of NVivo 15 to identify key patterns and themes. Data validity was ensured through triangulation of sources and methods, and adherence to ethical research principles. Results and discussion: Findings reveal that toge goreng is perceived as a symbol of local identity, yet its popularity among young consumers is declining due to modern food trends and limited online visibility. Despite the growing trend in gastronomic tourism, toge goreng lacks competitive appeal due to minimal innovation and promotion. However, opportunities exist in developing creative presentation techniques and leveraging digital platforms such as Instagram and TikTok. Cultural values remain a key element, and maintaining authenticity while modernizing the experience is essential. Collaboration among local vendors, tourism stakeholders, and content creators emerged as a strategic pathway to revitalize interest in toge goreng. Implications: This research underscores the need for a holistic and collaborative approach in preserving traditional foods like toge goreng. Practical implications include integrating digital marketing strategies, empowering local food entrepreneurs with training in visual branding, and fostering cross-sector partnerships. The study contributes to the discourse on cultural preservation in the context of modern food consumption and offers a replicable model for promoting other underappreciated traditional dishes within the broader scope of sustainable gastronomic tourism.
Co-Authors Abi Saptadinata Anik Yuniati Debi Widianingsih Felmiwati Sendow Jaja Miharja Maryetti Musadad " Rd Rita Ritasari Ria Aryani Yulianti