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Development of Koja Cliff Tourist Attraction in The Era of The Covid-19 Pandemic in Tangerang District, Banten Purwaganda, Achyas Hidayat; Sahlan Toro; Ria Aryani; Karlina; Steven Stefanus
International Journal of Travel, Hospitality and Events Vol. 2 No. 3 (2023): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v2i3.304

Abstract

Purpose: Tourism is one of several sectors that has a big impact on increasing a country's income, foreign exchange, and employment for Indonesia. There are many types of tours offered, such as educational tours, nature tours, and many more. Unfortunately, at the end of 2019, specifically at the beginning of December, the world was shocked by the identification of the first case of the COVID-19 virus in China which has turned into a pandemic that attacks almost all countries in the world, including Indonesia. One of the sectors most affected by the pandemic is the tourism sector. The management of the tourist destination finally decided to close their place temporarily to support the government in breaking the chain of spreading the COVID-19 virus. Finally, after the implementation of the lockdown for a few months, the tourist attraction is allowed to operate again. One of the tourist attractions that has been operated again amid the pandemic is the Koja Cliff. The purpose of this research is to find out the development of the Koja Cliff tourist attraction in Tangerang District, Banten in the era of the pandemic. Research method: The research used qualitative methods and purposive sampling as the sampling technique. Data were collected by interview, observation, and documentation. Result and discussion: The results of the study explain that the development of the Koja Cliff tourist attraction so far can be said has not been good enough Implication: the Koja Cliff tourist attraction manager already has some plans for future to develop the tourism objects which will focus on the Cliffs of the Koja Cliffs and surrounding attractions   Keywords: Tourist, Tourism Development, Koja Cliff
SWOT Analysis In Strategy Sales Call on Sales and Marketing Department At The Hotel All Seasons Jakarta Thamrin Asmawih; Daniel Stephanus Limidy; Sahlan Toro; Tobaroni; Diyan Maulidasari
International Journal of Travel, Hospitality and Events Vol. 2 No. 2 (2023): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v2i2.257

Abstract

Purpose: This research reviews the sales call strategy on the room occupancy rate at the All-Seasons Jakarta Thamrin. The process of this sales call has strengths, weaknesses from within, and opportunities and threats from outside, which are presented in the results of the SWOT data processing technique consisting of IFAS and EFAS Matrix. Based on the analysis, it is known that the position of All Seasons Jakarta Thamrin is currently in quadrant I, namely the part of the Growth strategy or aggressive growth, with an IFAS score of 1.09 and an EFAS score of 0.59. Thamrin Hotel. This research aims to discover the sales call strategy's strengths, weaknesses, opportunities, and threats. Research methods: This research uses a descriptive research method Qualitative. To answer the problems encountered by collecting data. This is done by describing or describing the data that has been collected. The process of determining the sample was carried out by using purposive sampling with four respondents who were taken randomly. The products offered are rooms, meeting packages, and products. The skills mastered are communication, Public Speaking, analytics, and negotiations to create win-win solutions between guests and hotels. Result and discussion: This research shows that the room occupancy rate sales call at Hotel All Seasons Jakarta Thamrin has good internal strength and opportunities externally to seize the existing market. Although it still requires more teams to support operations. Apart from having a millennial concept, this hotel is also located in a strategic business district, department stores, and tourist attractions in downtown Jakarta. Prices negotiated during sales call activity can be an opportunity or a threat. Implication: Prices negotiated during sales call activity can be an opportunity or a threat. The asking price can be above the contract price. However, it can also be a threat because the asking price is higher than the standard room price that has been determined, and it is necessary to increase promotion and advertising and develop social media as an advertising tool to ensure comfort, profit, and flexibility of booking hotel rooms to salespeople.   Keywords: Hotel, Occupancy, Sales Call, Strategy.
Pengabdian Masyarakat: Peningkatan Kapasitas Pemandu Wisata melalui Pelatihan di Agro Eduwisata Organik Desa Mulyaharja Kristiani, Rina; Yohanes Agung Puji Triraharjo; Hatoguan, Oslanto; Avira Agamila; Sahlan Toro; Maryetti
Journal of Social Service and Empowerment Vol. 2 No. 2 (2025): Journal of Social Service and Empowerment (JOSSE)
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/josse.v2i2.649

Abstract

ABSTRACT This community service activity aims to enhance the capacity of the local community in Mulyaharja Village as tour guides to support the development of the Organic Agro Eduwisata destination. The training focuses on core competencies, including communication techniques, tourism information delivery, and management of interactions with tourists. Participants are also trained to manage situations and challenges that may arise during guiding, enabling them to provide a positive and enjoyable experience for tourists. Utilizing interactive lectures and simulations, this activity is expected to significantly improve participants' knowledge and practical skills. The positive impact of this training is anticipated to enhance not only the quality of tourism services but also to strengthen the relationship between visitors and the local community, thereby supporting sustainable tourism growth in the village. By equipping the community with skills as tour guides and knowledge about local culture, organic farming practices, and sustainability, this training is expected to empower them as effective ambassadors for their village. Potential challenges include the need for ongoing skill enhancement and adaptation to changing tourist demands in the future. Keywords: Tour Guide, Training, Communication, Organic Agro Eduwisata, Sustainable Tourism, Community Service, Mulyaharja Village.   ABSTRAK Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan kapasitas masyarakat Desa Mulyaharja sebagai pemandu wisata untuk mendukung pengembangan destinasi Agro Eduwisata Organik. Pelatihan ini fokus pada kompetensi inti, termasuk teknik komunikasi, penyampaian informasi pariwisata, dan pengelolaan interaksi dengan wisatawan. Peserta juga dilatih dalam mengelola situasi dan tantangan yang mungkin timbul selama pemanduan, sehingga mereka dapat memberikan pengalaman yang positif dan menyenangkan bagi wisatawan. Dengan menggunakan metode ceramah interaktif dan simulasi, kegiatan ini diharapkan dapat meningkatkan pengetahuan dan keterampilan praktis peserta secara signifikan. Dampak positif dari pelatihan ini diharapkan tidak hanya meningkatkan kualitas pelayanan wisata, tetapi juga memperkuat hubungan antara pengunjung dan masyarakat lokal, sekaligus mendukung pertumbuhan pariwisata berkelanjutan di desa tersebut. Dengan membekali masyarakat dengan keterampilan sebagai pemandu wisata dan pengetahuan tentang budaya lokal, praktik pertanian organik, dan keberlanjutan, pelatihan ini diharapkan dapat menjadikan mereka duta yang efektif bagi desa mereka. Tantangan yang mungkin dihadapi meliputi kebutuhan untuk peningkatan keterampilan yang berkelanjutan dan adaptasi terhadap perubahan kebutuhan wisatawan di masa mendatang.                                                               Kata Kunci: Pemandu Wisata, Pelatihan, Komunikasi, Agro Eduwisata Organik, Pariwisata Berkelanjutan, Pengabdian Masyarakat, Desa Mulyaharja.