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All Journal Al-Kharaj: Journal of Islamic Economic and Business Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Nur Haya
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Sosialisasi Pemanfaatan E-Commerce Bersama Karang Taruna Pada Usaha Ibus, Sebagai Upaya Peningkatan Kesejahteraan Masyarakat Di Desa Sidingkat, Kabupaten Padang Lawas Utara Nur Hidayah; Ahmad Fauzan; Mhd Irfan Ash; Muhammad Tabroni; Nurul Aini; Nur Haya; Nur Jannah; Nur Melinda; Sopiah Sopiah
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 2 (2024): APRIL : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v1i2.682

Abstract

Indonesia faces challenges and opportunities in the digital era, where industry becomes a threat if human resources do not have sufficient skills to support this change. The digital industry offers great benefits if people have sufficient skills to engage in it. Many entrepreneurs have emerged in the digital era, generating income through online businesses or e-commerce. The use of this industry can provide optimal benefits, especially because the needs of modern humans are fast-paced and practical. Even though many people use gadgets with an internet connection, being just a spectator without actively participating in the digital era can cause losses. Sidingkat Village, which is rich in natural resource potential, especially ibus plants, has not utilized the internet optimally for development and marketing. Karang Taruna youth in this village have free time that has not been used productively. The aim of this Real Work Lecture (KKN) is to develop marketing of ibus plants and provide an understanding of online marketing media to Karang Taruna youth. The method used is the Participation Action Research (PAR) approach, which aims to increase public awareness of the potential and problems they have, as well as providing solutions through change programs. Through this approach, it is hoped that young people can be more productive and use their free time more effectively in the digital era
The Influence of Emotional and Rational Factors on Customer Decisions in Choosing Islamic Banking Services Nur Haya; Pratiwi, Indah; Sultan
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 3 (2025): : All articles in this issue include authors from 3 countries of origin (Indone
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i3.7513

Abstract

The purpose of this study is to understand the factors that influence customer decisions in choosing Islamic banks in Indonesia. The study used a quantitative method, by distributing questionnaires to respondents, the type of data used is primary data from 153 respondents who are Islamic bank customers. The sampling technique used was incidental sampling, and data analysis was carried out using multiple linear regression, classical assumption tests, hypothesis tests, and descriptive statistics, using SPSS version 27. The results of the study indicate that emotional and rational factors individually have a positive impact on customer decisions for the t-test, while for the f-test simultaneously, both also significantly influence customer decisions.
Co-Authors Ahmad Fauzan Aini Nurul Indah Pratiwi Mhd Irfan Ash Muhammad Tabroni Nur Hidayah Nur Jannah Nur Melinda Sopiah Sopiah sultan